{"id":36890,"date":"2025-01-19T18:31:55","date_gmt":"2025-01-19T18:31:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/multi-channel-marketing-strategies-campaign-monitor\/"},"modified":"2025-01-19T18:31:55","modified_gmt":"2025-01-19T18:31:55","slug":"multi-channel-marketing-strategies-campaign-monitor","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=36890","title":{"rendered":"Multi-Channel Marketing Strategies | Campaign Monitor"},"content":{"rendered":"


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3 minute read time<\/h6>\n

\n Campaign Monitor by Marigold – Sep 30, 2024<\/span>\n <\/p>\n

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Marketers typically gravitate towards paid search as their de facto channel for acquisition because search inventory converts well and it\u2019s supported by a robust platform of tools. Why does search convert so well? Because marketers are feeding it transactional queries, declaring intent to buy something. Even with the never-ending broad match transitions, it remains the most relevant ad inventory available to marketers.<\/p>\n

Your next best option for re-engaging users that haven\u2019t converted varies on how your offer assets are arranged, and how deeply you engage the user the first time around. Retargeting (Facebook, Google) offers expensive follow-up inventory to re-pitch users against responsive display ads layered throughout content of the internet. But if you collect emails, whether for newsletters, free trials, webinars, etc., you can use that as a more focused way to chase down these \u201cmight-be-in-market\u201d users.<\/p>\n

The mobile web browser, Facebook, Tiktok, Youtube\u2013i.e. ad inventory after search\u2013is a busy place these days. Modern video editing tools birthed an addictive short format that\u2019s cheap to create. The mindset of the user here is to blow past your ad to keep feeding the content craving. Moral hazards aside, I\u2019d rather my ads not compete with that if I can help it.<\/p>\n

Queue the email distribution: Email newsletters are ads that drive awareness. But these ads are not like the others; they live in an email client. They briefly command singular focus and give you a chance to connect deeper (versus display advertising on socials, streaming) because the user is in a different mode of consumption. <\/p>\n

The long tail of newsletter distribution sees engagement drop, just like all forms of advertising. When leveraged as a secondary touch point, just removed from an in-market declaration, open rate and in-body click engagements for email are high. Put differently: email is a very potent follow-up vehicle as compared to retargeting.<\/p>\n

If you\u2019re already doing paid search and collecting emails, adding an email marketing system (EMS) to your martech stack is easy and cost effective. Campaign Monitor by Marigold is a list-driven, self-service offering that you can connect to your CRM or in-house database. Once you import your subscriber list, your next steps involve designing the look and feel of your email outreach<\/a>.<\/p>\n

The platform has a variety of professional grade responsive templates you can work with to color the reception of your engagements. If you can navigate a Google display responsive ads template, you\u2019ve got what it takes to design your first email. Unlike those display ads, however, this chain of conversation continues.<\/p>\n

The Campaign Monitor by Marigold platform provides analytics<\/a> on open rate; click-out rate by link, by timestamp, at an aggregate level, and even at the user level for every campaign. As your understanding of email execution improves you\u2019ll incorporate tools Campaign Monitor offers like segmentation<\/a> and personalization<\/a> to further improve performance. <\/p>\n

90% of paid search doesn\u2019t convert. If what you sell is expensive, 99% of it isn\u2019t converting. Maximize your second chances cost effectively by adopting an EMS. Start a free trial with Campaign Monitor.<\/p>\n<\/p><\/div>\n

\n
\n \"Connect<\/p>\n
Connect your favorite tools to Campaign Monitor<\/h6>\n

Seamlessly connect your ecommerce platform, CRM, website and more.<\/p>\n

Browse integrations<\/a>\n <\/div>\n

\n
\n \"Discover\n <\/div>\n
\n

Case Study<\/p>\n

Discover how this media brand grew their email list from 30k to 100k in less than a year.<\/h5>\n

Learn how<\/a>\n <\/div>\n<\/div>\n

\n \"The<\/p>\n
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The email platform for agencies<\/h3>\n

We started out helping agencies with email, so let us help you.<\/p>\n<\/p><\/div>\n

Learn more<\/a>\n <\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

3 minute read time Campaign Monitor by Marigold – Sep 30, 2024 Marketers typically gravitate towards paid search as their de facto channel for acquisition because search inventory converts well and it\u2019s supported by a robust platform of tools. Why does search convert so well? 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