{"id":36720,"date":"2025-01-19T15:46:51","date_gmt":"2025-01-19T15:46:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-18-months-away-and-then-boom-the-customer-reappears-action-streams\/"},"modified":"2025-01-19T15:46:51","modified_gmt":"2025-01-19T15:46:51","slug":"kevin-hillstrom-minethatdata-18-months-away-and-then-boom-the-customer-reappears-action-streams","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=36720","title":{"rendered":"Kevin Hillstrom: MineThatData: 18 Months Away And Then BOOM, The Customer Reappears: Action Streams"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-1731352267960153320\" itemprop=\"description articleBody\">\n<p><span style=\"font-family: arial;\">In old-school print, you segment the customer (16-18 months of recency, 1 life-to-date purchase), look at historical performance (profitable or not), then decide whether you send a bunch of paper to the customer. You throw 84 pages in the mail and hope for 1% of customers to buy something, the rest is pure waste.<\/span><\/p>\n<p><span style=\"font-family: arial;\">In traditional e-commerce, the 16-18 month 1x customer gets your standard array of 5-20 batch-and-blast email campaigns per week, not personalized (from a merchandising standpoint).<\/span><\/p>\n<p><span style=\"font-family: arial;\">Smarter e-commerce professionals personalize &#8220;what&#8221; the customer sees in email marketing based on historical purchase activity. These professionals generate 20% to 50% better click-through and conversion rates than traditional e-commerce professionals generate.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Modern e-commerce gurus POUNCE on the slightest bit of customer interest. When the 16-18 month 1x customer decides to visit your website, it&#8217;s &#8220;action time&#8221;.<\/span><\/p>\n<div style=\"text-align: justify;\">\n<ul>\n<li><span style=\"font-family: arial;\">The customer is moved into a separate email &#8220;stream&#8221;.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Content shifts from education \/ entertainment (designed to create engagement) to &#8220;buying something now&#8221;. Many of you already do &#8220;some&#8221; of this (cart abandonment programs) &#8230; but your personalized &#8220;Action Stream&#8221; should match purchase history with what the customer just looked at. If you were ever going to offer a discount\/promotion, this might be a good time to explore the topic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Are &#8220;Action Streams&#8221; hard work? Sure.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Action Streams are also your future, if you&#8217;re not already doing something comparable.<\/span><\/p>\n<div>\n<ul>\n<li><span style=\"font-family: arial;\">Use social \/ video to keep the customer interested.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Use batch-and-blast email campaigns to link social \/ video to commerce.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Use Action Streams to POUNCE on customers who just visited your website and showed the slightest bit of interest in your brand.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In old-school print, you segment the customer (16-18 months of recency, 1 life-to-date purchase), look at historical performance (profitable or not), then decide whether you send a bunch of paper to the customer. You throw 84 pages in the mail and hope for 1% of customers to buy something, the rest is pure waste. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[6336,3550,13092,13773,13772,13774,2907,23912,17074],"dealstore":[],"offerexpiration":[],"class_list":["post-36720","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-action","tag-boom","tag-customer","tag-hillstrom","tag-kevin","tag-minethatdata","tag-months","tag-reappears","tag-streams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: 18 Months Away And Then BOOM, The Customer Reappears: Action Streams - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=36720\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: 18 Months Away And Then BOOM, The Customer Reappears: Action Streams - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In old-school print, you segment the customer (16-18 months of recency, 1 life-to-date purchase), look at historical performance (profitable or not), then decide whether you send a bunch of paper to the customer. 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