{"id":36565,"date":"2025-01-19T13:25:49","date_gmt":"2025-01-19T13:25:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/featured-images-matter-for-traffic-ux-on-all-marketing-channels\/"},"modified":"2025-01-19T13:25:49","modified_gmt":"2025-01-19T13:25:49","slug":"featured-images-matter-for-traffic-ux-on-all-marketing-channels","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=36565","title":{"rendered":"Featured Images Matter for Traffic &#038; UX on All Marketing Channels"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8330\" src=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-scaled.jpg\" alt=\"Featured Images Matter for Traffic and UX, Not Only SEO\" width=\"600\" height=\"383\" srcset=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-scaled.jpg 1880w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-300x191.jpg 300w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-1024x653.jpg 1024w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-768x490.jpg 768w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-1536x980.jpg 1536w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/Featured-Images-Matter-for-Traffic-and-UX-Not-Only-SEO-2048x1307.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Featured images have always been important for getting traffic and not just SEO.\u00a0 Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable.<\/p>\n<p>Image optimization shouldn\u2019t be up for debate if the goal of your company is to make money.\u00a0 This is especially true as search engines like Google have gone all in on rich results (non-blue link listings) to compete with social media.<\/p>\n<p>If you want the traffic and brand building that comes with the rankings, optimize your images by:<\/p>\n<ul>\n<li>Naming them properly.<\/li>\n<li>Including alt text and descriptions that match what is on the image and also the section of the page the image is a part of.<\/li>\n<li>Having them sized properly so they can display correctly on the channels you need them for.<\/li>\n<li><strong>Placing wording directly on them, not just in the code.<\/strong><\/li>\n<li>Making them understandable visually by a consumer so they know what they\u2019ll find or learn if they click to your site without reading the title below.<\/li>\n<\/ul>\n<p>Before jumping into the bullets above, here\u2019s <span id=\"more-8307\"\/>some of the results from Google where images are the top result.\u00a0 They\u2019re all roughly the same, but some could pop off the page if optimized like below.\u00a0 Properly optimized images can get the click, even if they\u2019re not the first result in the grid.\u00a0 \u00a0Also note that the results are a mix of blogs, ecommerce stores, listcicles, and social media or YouTube videos.<\/p>\n<p><em>Pro-tip: If you add text to your YouTube thumbnails and featured blog images, the text becomes a visual call to action that stands out against everything else that are images alone.\u00a0<\/em><\/p>\n<p>I test this strategy with clients, so the four screenshots are from niches we are not currently working in and have not done any work on within the last few years.<\/p>\n<p>Pro-tip: Almost all images are green and yellow in the soccer search results, so the blue filter with strong vignette second from the left pops off the page.\u00a0 Try mixing yours up to contrast against what everyone else is doing.\u00a0 If someone used purple with an orange or red border, it would stand out like crazy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8309\" src=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/images-matter-for-SEO.jpg\" alt=\"images matter for SEO\" width=\"600\" height=\"266\" srcset=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/images-matter-for-SEO.jpg 1280w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/images-matter-for-SEO-300x133.jpg 300w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/images-matter-for-SEO-1024x454.jpg 1024w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/images-matter-for-SEO-768x341.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8310\" src=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/SEO-matters-for-images-and-traffic.jpg\" alt=\"SEO matters for images and traffic\" width=\"600\" height=\"428\" srcset=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/SEO-matters-for-images-and-traffic.jpg 1010w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/SEO-matters-for-images-and-traffic-300x214.jpg 300w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/SEO-matters-for-images-and-traffic-768x547.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8312\" src=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/google-image-optimization-example.jpg\" alt=\"google image optimization example\" width=\"600\" height=\"396\" srcset=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/google-image-optimization-example.jpg 1090w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/google-image-optimization-example-300x198.jpg 300w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/google-image-optimization-example-1024x676.jpg 1024w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/08\/google-image-optimization-example-768x507.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8326\" src=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/image-optimization-for-seo.jpg\" alt=\"image optimization for seo\" width=\"600\" height=\"435\" srcset=\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/image-optimization-for-seo.jpg 993w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/image-optimization-for-seo-300x218.jpg 300w, https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2024\/09\/image-optimization-for-seo-768x557.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Now that you\u2019re seeing how images can be displayed above the top result in the search engines and get a click, here\u2019s some tips on optimizing them.\u00a0 This works for all types of sites from niche and affiliate to service providers, ecommerce stores, and content creators on YouTube and social media.<\/p>\n<h2>Name Them Properly<\/h2>\n<p>First is naming your images to match the purpose of them.<\/p>\n<ul>\n<li>Featured images should be named similar to the H1 or Title of the page because they represent the main theme.<\/li>\n<li>Sub section images and visual breaks should be named to complement that section or the sub-header (h2, h3, etc\u2026).<\/li>\n<li>Informative images can be named for the information they provide:\n<ul>\n<li>steps to complete a task.<\/li>\n<li>the name of an equation or formula if it is demonstrating a math problem or a reaction or calculation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>One mistake that happens a lot is naming a demonstrative image too similarly to the title.\u00a0 Let\u2019s pretend we have a post called <em>\u201chow to solve the Pythagorean theorem.\u201d\u00a0<\/em> The featured image for this page should be the \u201chow to solve\u2026\u201d name and the alt text, the sub sections should be examples and named for the example of the equation and not a generic <em>\u201chow to solve\u2026\u201d<\/em> phrase.<\/p>\n<p>If the post was instead called <em>\u201cwhat the Pythagorean theorem is\u201d<\/em> and had a subsection about how to solve it, this is where you\u2019d want to name the image halfway down the page <em>\u201chow to solve the\u2026\u201d<\/em> This happens a lot in content, you want to name things for the sections they\u2019re in, not for the main title of the post.\u00a0 The sections on a page are supposed to complement the title, not compete with it.<\/p>\n<h2>Alt text, Titles and Descriptions<\/h2>\n<p>These are the elements that make it easy for search engines to understand what the images are about, and may help them know when to use them in search results.\u00a0 Just like the image name, you want their titles, alt text, and descriptions to match the section they\u2019re a part of.\u00a0 Don\u2019t keyword stuff these elements.<\/p>\n<p>Match these image elements to the content around them so search engines and users with assistive technology can understand that portion of the page.\u00a0 The easier it is to use and understand the page, the better the experience for algorithms and humans.\u00a0 The better the user experience and easier you make it to absorb the content, the more likely it is to get shared, linked to, and for conversions to happen.<\/p>\n<h2>Size Matters and By Channel<\/h2>\n<p>If you don\u2019t care about SEO, cool, your audience may be Pinterest, Facebook, and social platforms.\u00a0 Each one has different image size needs.<\/p>\n<p>For SEO you\u2019re going to want at least 1,200 PX wide and high-quality for potential inclusion in <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover\">Google Discover<\/a> and Google News which <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607104?hl=en\" target=\"_blank\" rel=\"noopener\">only requires 60\u00d790<\/a> (I don\u2019t recommend this size), whereas Facebook desktop has a landscape orientation need.\u00a0 Meta\u2019s other major platform Instagram has a square dimensions so the landscape from Facebook will get cut off on the sides if used there.<\/p>\n<p>Pinterest on the other hand can handle vertical infographic pieces and you can gain more visibility with them.\u00a0 This can work incredibly well for recipe and crafting sites.<\/p>\n<p>Pro-tip: If all the results are a single image of the final product, show the steps and put a numbered list on each one to show your pin is a demonstration.\u00a0 You\u2019ll stand out from the crowd and maybe get more engagement.\u00a0 And if it is valentine\u2019s, everything will be pink, red, and white, add a green border or contrasting colored font to pop out from the crowd.<\/p>\n<p>Read the documentation for images by platforms that matter to you, and use their meta data to serve the URL for the correct size, name, etc\u2026 to them.\u00a0 Facebook is open graph, <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins#:~:text=All%20content%20from%20pages%20that%20have%20the,link%20back%20to%20pages%20with%20rich%20meta\">rich pins<\/a> for Pinterest, etc\u2026 If a channel or platform doesn\u2019t matter to you, let them use your basic meta data.<\/p>\n<h2>Add Words and Titles<\/h2>\n<p>This is one of the most overlooked optimizations for images.\u00a0 Place text on the image and in positions where it can render properly.\u00a0 If you put text on the top or bottom of an image, it gets cut off when a rectangle becomes a square for a platform.\u00a0 And if it is off to the side vs. center, only some of the letters will show.\u00a0 You can see this in the examples above.<\/p>\n<p>Make the text something short, simple, and be very specific to what the person will learn if they click through.\u00a0 If everything showing up is visual and equal, and yours has wording that can be easily read, some visitors will be drawn to your image because yours is the one that stands out and engages with them.<\/p>\n<h2>Match the Visual to the Content<\/h2>\n<p>The last optimization is matching the visual to the content it represents.\u00a0 If images are showing up and the platform is writing their own titles and descriptions (like some search engines are known to do, cough cough), make sure the image is visually descriptive of what the person will learn.<\/p>\n<p>If the content is baking sourdough bread, don\u2019t only show the loaf or a person smiling in an apron, show its a process with a solution.<\/p>\n<ul>\n<li>You could have the wording saying <em>\u201chow to bake sourdough bread\u201d<\/em> and three sub images showing three steps with a photo of each one vertically on the side or across the bottom.<\/li>\n<li>Try showing a person kneading the dough and also a finished result, and have them smiling or making it appear fun and easy.<\/li>\n<li>Do a split image with the person baking it, and then a second shot with them enjoying it and giving a thumbs up.<\/li>\n<\/ul>\n<p>There are tons of ways you can make featured images represent the content visually.\u00a0 When the subject of your image matches the user\u2019s need, it may become relatable and they may click through to your content over other image and webpage results.\u00a0 Now look at where you have image results and see how you can improve the user experience, stand out from the crowd, and begin getting that traffic by channel.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Featured images have always been important for getting traffic and not just SEO.\u00a0 Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. Image optimization shouldn\u2019t be up for debate if the goal of your company is to make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11761],"tags":[852,4731,4977,8402,13504,14996],"dealstore":[],"offerexpiration":[],"class_list":["post-36565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-channels","tag-featured","tag-images","tag-marketing","tag-matter","tag-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Featured Images Matter for Traffic &amp; UX on All Marketing Channels - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=36565\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Images Matter for Traffic &amp; UX on All Marketing Channels - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Featured images have always been important for getting traffic and not just SEO.\u00a0 Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. 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