{"id":362980,"date":"2026-08-02T04:26:25","date_gmt":"2026-08-02T04:26:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-times-change\/"},"modified":"2026-08-02T04:26:25","modified_gmt":"2026-08-02T04:26:25","slug":"kevin-hillstrom-minethatdata-times-change","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=362980","title":{"rendered":"Kevin Hillstrom: MineThatData: Times Change"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-7402128135682774263\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Times change, folks.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEjaww1U5L1oKLfzDuIHS9JbtbKiTwf2WwmEg37vAlj7hQ3IEEiHwWZbIK4XMwxCndBbyesByfalDZ6WXeJgGTsvWsspipHbksOHeXHZqe7RDNrEln6vwjyTGG3E7Mx8xfuSz4E6MPgUT21urKGv0ee2R7JNypiuLt-Vnp6oiYF6vI5G81D3j-4JJw\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"505\" data-original-width=\"676\" height=\"239\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEjaww1U5L1oKLfzDuIHS9JbtbKiTwf2WwmEg37vAlj7hQ3IEEiHwWZbIK4XMwxCndBbyesByfalDZ6WXeJgGTsvWsspipHbksOHeXHZqe7RDNrEln6vwjyTGG3E7Mx8xfuSz4E6MPgUT21urKGv0ee2R7JNypiuLt-Vnp6oiYF6vI5G81D3j-4JJw\" width=\"320\"\/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"\/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Did you know that somebody at a catalog agency works on the Amazon Toy catalog?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">It has to be a fascinating feeling &#8230; for a quarter century you watched Amazon systematically consume an &#8220;industry&#8221;. You watched, mostly helplessly, as catalog brand after catalog brand either went out of business, were rolled-up within umbrella companies, or reduced circulation to the point of not even being a catalog brand anymore. Your agency competitors contracted or went out of business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><i>Then it got worse.<\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Remember back in 2022 when the catalog brands that still existed couldn&#8217;t even get paper? <a href=\"https:\/\/www.publishersweekly.com\/pw\/by-topic\/industry-news\/manufacturing\/article\/88607-looking-for-answers-to-paper-shortages.html\" target=\"_blank\">The VP from Midland Paper mentions here the 50% decline in catalogs in &#8220;recent years&#8221;<\/a>. My estimates suggest 80% of all circulated pages have been removed from commerce in the past twenty years.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Somehow you worked through all of that. And then you&#8217;re given a new assignment. It&#8217;s your job to work on the Amazon Toy catalog.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Jarring!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">You&#8217;ve fought against the incessant encroachment of Amazon on catalogs for decades. Now you help them complete the task, helping Amazon further contribute to the contraction of what used to be an &#8220;industry&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Catalogs are alive at Amazon, and they&#8217;re alive among Zombie Retailers like Saks.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">We should expect this to happen. As costs soar out of control, the brands that can support catalogs are those with hyper-loyal customers, brands that could care less that costs to put catalogs in the mail increased roughly 25% over the past three years +\/-.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Years ago I joked that in the future the only catalogs in the mail would come from Amazon, who would mail (literally) everybody because they were the only brand that could still afford to mail catalogs, the only brand that doesn&#8217;t need to prove ROI.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">My joke could come true.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Times change.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Times change, folks. Did you know that somebody at a catalog agency works on the Amazon Toy catalog? It has to be a fascinating feeling &#8230; for a quarter century you watched Amazon systematically consume an &#8220;industry&#8221;. You watched, mostly helplessly, as catalog brand after catalog brand either went out of business, were rolled-up within [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":362981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[7001,13773,13772,13774,4319],"dealstore":[],"offerexpiration":[],"class_list":["post-362980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-change","tag-hillstrom","tag-kevin","tag-minethatdata","tag-times"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Times Change - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=362980\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Times Change - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Times change, folks. 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