{"id":362932,"date":"2026-08-02T03:53:03","date_gmt":"2026-08-02T03:53:03","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/sports-are-fueling-these-california-cities\/"},"modified":"2026-08-02T03:53:03","modified_gmt":"2026-08-02T03:53:03","slug":"sports-are-fueling-these-california-cities","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=362932","title":{"rendered":"Sports Are Fueling These California Cities"},"content":{"rendered":"


\n<\/p>\n

\n

Soccer and Volleyball are having a moment in California<\/h2>\n

California is a strong contender for destinations at the top of the sports tourism hierarchy. Within the state, though, Los Angeles may be the city many eyes look toward, but that isn\u2019t the Golden State\u2019s full story. There are more cities making waves in sports and creating a culture around them.<\/p>\n

Following the FIFA World Cup 2026 and heading into the 2028 Olympics, Santa Barbara and Anaheim have been and are making a name for themselves in the world of sports.<\/p>\n

The Sports Drivers<\/h3>\n

Santa Barbara<\/strong><\/p>\n

\u201cSanta Barbara\u2019s emergence as a sports destination is driven by premier training facilities, an ideal year-round climate and a seamless visitor experience. Just as important is Santa Barbara\u2019s longstanding connection to wellness,\u201d says Kathy Janega- Dykes, president and CEO of Visit Santa Barbara<\/a>.<\/p>\n

\u201cDating back to the 1800s, the destination\u2019s tourism industry was built around its restorative climate and coastal setting, and this emphasis on health and well-being remains part of the experience today, offering athletes a chance to perform at their highest level while enjoying an environment that promotes health, balance and recovery. Moreover, Santa Barbara offers a level of seclusion that is increasingly difficult to find in larger sports markets, while remaining in easy reach of key international gateways and competition venues in Los Angeles and throughout California.\u201d<\/p>\n

Janega-Dykes says the fact that the destination has been able to host events and teams over the last several years with people who wouldn\u2019t usually associate with a destination like Santa Barbara is due to its well-equipped venues, privacy and accessibility.<\/p>\n

Anaheim<\/strong><\/p>\n

\"Players
Men\u2019s Volleyball Nations League at Anaheim Convention Center<\/figcaption><\/figure>\n<\/p>\n

Ronnie Collins, chief sales officer for Visit Anaheim<\/a>, says Anaheim\u2019s success has been the result of its intentional investment and strong partnerships. \u201cWe recognized early on that volleyball was one of the fastest-growing sports in the country, and we had the right ingredients to support it: world-class venues, a walkable resort district, more than 100 hotels, and a destination built to host large-scale events,\u201d he says.<\/p>\n

Collins says what sets the city apart is its \u201ccomplete experience.\u201d<\/p>\n

\u201cAthletes, coaches and families can stay, compete and enjoy everything the destination has to offer without spending hours in transit,\u201d he says. \u201cAdd in the fact that Team USA Volleyball trains here, and Anaheim has become more than just a host city. It\u2019s become part of the sport\u2019s ecosystem. That consistency and familiarity are a big reason why event organizers continue to choose Anaheim.\u201d<\/p>\n

To add to such a prolific team such as Team USA Volleyball training in Anaheim, the city has tripled its volleyball event portfolio over the next five years. Over this time, the city\u2019s expected to welcome more than 200,000 athletes and spectators and generate more than 51,000 room nights.<\/p>\n

The Cities and Their Sport<\/h3>\n

Santa Barbara<\/strong><\/p>\n

\"Stadium
Harder Stadium, UC Santa Barbara, photo: Jeff Liang, courtesy of UC Santa Barbara\/Visit Santa Barbara<\/figcaption><\/figure>\n<\/p>\n

Santa Barbara has hosted two FIFA<\/a> World Cup base camps, a training camp for the U.S. Women\u2019s national soccer team and hosted a match that included international soccer club Wrexham AFC, from the FX series \u201cWelcome to Wrexham.\u201d In 2024, the football club started its Wrex Coast Tour at the University of California, Santa Barbara\u2019s Harder Stadium. In 2027, Santa Barbara will launch its first professional soccer team, the Santa Barbara Sky Football Club.<\/p>\n

\u201cHosting two FIFA World Cup team base camps reinforced the value of community-wide collaboration,\u201d Janega-Dykes says. \u201cBringing Austria and Qatar to the Santa Barbara South Coast required close coordination with UC Santa Barbara and Westmont College, our hotel and tourism partners, and local government, all of whom played instrumental roles in meeting the needs of these international teams.\u201d<\/p>\n

The 17,000-seat Harder Stadium has also hosted NCAA championships, Major League Soccer exhibitions and training activities for professional teams. \u201cThe combination of natural grass, modern amenities and a spectacular setting makes it a sought-after venue,\u201d she says. \u201cThorrington Field offers an equally valuable environment. Its private setting, premium playing surface and proximity to world-class hotels make it attractive for teams seeking a highly focused training environment. Together, these facilities provide the infrastructure and flexibility needed to host a wide range of events, from collegiate championships to international matches.\u201d<\/p>\n

She says the team also saw firsthand how important a role the destination plays in a team\u2019s performance and recovery. \u201cWhile the teams came to Santa Barbara for training and competition preparation, they embraced opportunities to enjoy the waterfront, golf courses, restaurants and wellness amenities throughout the region,\u201d she says. \u201cThose experiences support both physical recovery and mental well-being, which are increasingly important components of high-performance athletics. For a destination of Santa Barbara\u2019s size, successfully hosting these teams showed that sports associations are increasingly looking beyond major metropolitan areas when selecting training locations: The sporting environment, high-quality facilities and visitor experience can be just as important as market size.\u201d<\/p>\n

Anaheim<\/strong><\/p>\n

Collins says the Olympics are a catalyst rather than a finish line for the city. In 2027, the city will host the FIVB Women\u2019s Volleyball World Championship and, in 2028, Olympic indoor volleyball. He says this\u2019ll give the city an opportunity to showcase Anaheim to event organizers, athletes and fans internationally.<\/p>\n

\u201cOur focus is on turning that visibility into long-term opportunity\u201d he says. \u201cEvery successful event strengthens Anaheim\u2019s reputation and creates momentum for future business. Combined with investments like OCVIBE and the transformation of Honda Center, we\u2019re building the infrastructure and visitor experience to attract major sporting events for years to come.\u201d<\/p>\n

The Future of Sports<\/h3>\n

Santa Barbara<\/strong><\/p>\n

While soccer continues to be the strongest sport in the region, buoyed by youth sports and interest in international competition, Janega-Dykes says they continue to see engagement in sports that allow athletes to take advantage of Santa Barbara\u2019s coastal setting, such as running, cycling, pickleball and triathlons. The city is working on a renovation of Dwight Murphy Field that will further expand the sports opportunities in the area.<\/p>\n

\u201cThe project will introduce a new multi-sport field capable of hosting youth and adult soccer, rugby and lacrosse, with improved sports lighting and enhanced spaces for athletes and spectators,\u201d she says. \u201cThe renovation will also bring expanded recreational amenities, new walking paths, updated restrooms and increased parking, creating a more modern and accessible experience for participants and visitors alike.\u201d<\/p>\n

Looking beyond the field and toward the city at large, Janega-Dykes says Visit Santa Barbara is prioritizing efforts to build the city\u2019s presence in sports tourism. \u201cVisit Santa Barbara\u2019s recently launched Sports & Events Task Force aims to identify new focus areas, strengthen existing events and position Santa Barbara for future growth, while leveraging the visibility and experience gained through hosting FIFA World Cup team base camps,\u201d she says. \u201cWe are keenly focused on opportunities leading up to the 2028 Olympic and Paralympic Games in Los Angeles, and we welcome location scouts and booking agents to reach out.\u201d<\/p>\n

Anaheim<\/strong><\/p>\n

Collins says the investments in OCVIBE and Honda Center are being made at the perfect time in an unprecedented era of global sports, including the FIFA World Cup, Super Bowl, and 2028 Olympic Games, bringing worldwide attention to the region.<\/p>\n

Visit Anaheim has also added a dedicated sports sales manager whose focus is on attracting new sporting events and supporting sports event planners. \u201cCombined with Anaheim\u2019s family-friendly atmosphere, extensive hotel inventory and proven ability to host youth and amateur competitions, we\u2019re well-positioned to continue growing as a premier destination for sports events of every size,\u201d Collins says.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Soccer and Volleyball are having a moment in California California is a strong contender for destinations at the top of the sports tourism hierarchy. Within the state, though, Los Angeles may be the city many eyes look toward, but that isn\u2019t the Golden State\u2019s full story. There are more cities making waves in sports and […]<\/p>\n","protected":false},"author":1,"featured_media":362933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184230,184231,184232,184233,200,184234,184235],"tags":[80876,531,9389,17666,184236,184237,111181,329,184238,184239],"dealstore":[],"offerexpiration":[],"class_list":["post-362932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anaheim","category-kathy-janega-dykes","category-ronnie-collins","category-santa-barbara","category-sports","category-visit-anaheim","category-visit-santa-barbara","tag-anaheim","tag-california","tag-cities","tag-fueling","tag-kathy-janega-dykes","tag-ronnie-collins","tag-santa-barbara","tag-sports","tag-visit-anaheim","tag-visit-santa-barbara"],"yoast_head":"\nSports Are Fueling These California Cities - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=362932\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Are Fueling These California Cities - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Soccer and Volleyball are having a moment in California California is a strong contender for destinations at the top of the sports tourism hierarchy. 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