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My series of best ads of 2024 spans over four parts (check out the first<\/a> and second<\/a> instalments). I curated this compilation by looking at my weekly posts over the last 12 months<\/a>. Here is part 3 of my pick of best ads of 2024:<\/p>\n Volvo: EX90 \u2013 imagining what would be<\/strong><\/p>\n This ad for Volvo, released in October was shared widely on social media in December after the teaser reveal of Jaguar\u2019s new brand identity as a \u2018show of contrast\u2019. In my opinion, it\u2019s a case of apples & oranges. Volvo has consistently promoted safety as their brand association. In this 3-minute they use the technique of telling a \u2018likely\u2019 story (fast forwarding to an imagined future) and weave in the safety feature at the apt moment.<\/p>\n \n