{"id":361351,"date":"2026-08-01T07:38:40","date_gmt":"2026-08-01T07:38:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/5-reasons-your-pitch-is-failing-to-connect-with-investors-pitching-angels\/"},"modified":"2026-08-01T07:38:40","modified_gmt":"2026-08-01T07:38:40","slug":"5-reasons-your-pitch-is-failing-to-connect-with-investors-pitching-angels","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=361351","title":{"rendered":"5 Reasons Your Pitch is Failing to Connect with Investors \u2013 Pitching Angels"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h3 class=\"wp-block-heading\">Why your pitch isn\u2019t working (and what to do about it)<a href=\"https:\/\/medium.com\/@dcpalter?source=post_page---byline--e4d401681cc1---------------------------------------\"\/><\/h3>\n<p class=\"wp-block-paragraph\">The past few weeks I\u2019ve been back to mentoring startups looking for pre-seed funding. And seeing all the usual problems.<\/p>\n<p class=\"wp-block-paragraph\">Both of my angel investment groups invest in about 2% of the startups that apply for funding. Half don\u2019t even make it past the initial review. Another 40% get eliminated in pre-screening.<\/p>\n<p class=\"wp-block-paragraph\">How to make it to the 10% that get to a conversation? You\u2019ll need a better pitch. You\u2019ll need a simpler story that focuses on the investment rather than how wonderful your product is.<\/p>\n<p class=\"wp-block-paragraph\">Even if you have the greatest invention in history, you have to put it into terms investors understand and get us excited immediately. Too many founders tell me they could win investors over if only they had 15 minutes to explain what they do. Unfortunately, you\u2019ve got 15 seconds. So get us excited quickly.<\/p>\n<p class=\"wp-block-paragraph\">Here\u2019s the 5 things that nearly every early-stage pitch gets wrong. And what to do so you sound like a pro who knows what you\u2019re doing, ready for serious investment.<\/p>\n<h3 class=\"wp-block-heading\"><strong>#1: Too Much Information<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">It\u2019s easy to tell the early-stage pitches from more polished later one \u2014 the slides are packed with text.<\/p>\n<p class=\"wp-block-paragraph\">Early-stage pitches have a complicated story of 5 problems that are solved in 7 ways. They have a go-to-market strategy that\u2019s a checklist of all the things they\u2019ll do to hunt for customers, and a traction slide that includes incorporation, granting of trademarks, and everything else that isn\u2019t customer traction.<\/p>\n<p class=\"wp-block-paragraph\">The pitch answers every objection anyone has ever raised, and yet, it tells me nothing. This pitch screams, \u201cAmateur here! Run away.\u201d There\u2019s nothing to do but hit the snooze button and wake up when the pitch is over.<\/p>\n<p class=\"wp-block-paragraph\">Let\u2019s back up. What\u2019s the point of a pitch and pitch deck? If you think someone\u2019s going to write a check after being pelted with information for 10 minutes, either your name is Elon Musk, or you\u2019re seriously deluded (or both.)<\/p>\n<p class=\"wp-block-paragraph\">The point of the pitch is to get investors excited. It\u2019s an introduction, that\u2019s all. You may have 3 minutes or you may have 15, but either way, the pitch is just the start of the conversation, not the end.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What to do<\/strong>: Keep the deck simple and easy to understand. Don\u2019t try to answer every question and parry every objection. Instead, present an outline of why your startup is a great investment. Get us excited about the opportunity.<\/p>\n<p class=\"wp-block-paragraph\">And get rid of all that text. If we\u2019re reading while you\u2019re speaking we\u2019re not paying attention to you. Fine print \u2014 can\u2019t read it, don\u2019t need it. Titles\u2014 make them do real work: replace the unnecessary header, \u201cTeam\u201d with \u201c100 Years of Industry Experience.\u201d<\/p>\n<p class=\"wp-block-paragraph\">For presentation decks, limit the number of words to 15 or less per slide, including titles. For sending decks, keep the slides to 30 words at most. Replace sentences and paragraphs with short bullets and graphics. Go through every word on the deck and decide if it\u2019s truly needed. Make each slide easy to get the message at a glance.<\/p>\n<h3 class=\"wp-block-heading\"><strong>2. It\u2019s About the Product Not the Investment<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Most early-stage pitches go on and on about the problem, then on and on about their solution, with a couple of template slides at the end about the team and competition. <\/p>\n<p class=\"wp-block-paragraph\">Throw the whole thing away and start over.<\/p>\n<p class=\"wp-block-paragraph\">Simple question: how will investors make money by investing in your startup?<\/p>\n<p class=\"wp-block-paragraph\">If your pitch doesn\u2019t answer that question, you\u2019ve missed the entire point of pitching.<\/p>\n<p class=\"wp-block-paragraph\">A pitch is not a product sale to customers. It\u2019s not a grant funding application. You\u2019re selling something \u2014 stock in your business. Why should we buy it?<\/p>\n<p class=\"wp-block-paragraph\">The simple answer to the simple question has to be because we\u2019ll make a lot of money. Your pitch has to tell us how.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s not because you have a great product. It\u2019s not even because you\u2019ll build a wonderful, profitable business. It\u2019s because your great product is the start to a great business that leads to a high-multiple acquisition by an industry giant desperate to take over that business.<\/p>\n<p class=\"wp-block-paragraph\">Until the exit \u2014 an acquisition or IPO \u2014 our investment in your startup is nothing but a line in your cap table. We can\u2019t get the money back; it earns no interest or dividends.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What to do<\/strong>: The problem and solution are just context to understand the business. Give us one simple slide for each, not a TedX lecture. Then tell us how you\u2019ll take this opportunity and grow the business to $100M within 5 years and get acquired by a giant for billions. Don\u2019t try to convince us you could possibly succeed; show us why you can\u2019t possibly fail.<\/p>\n<h3 class=\"wp-block-heading\"><strong>3. Too Small for Venture<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">A successful investment requires a 100x return for early-stage investors. And the only way to get that kind of return is by an acquisition by an industry giant or an IPO.<\/p>\n<p class=\"wp-block-paragraph\">An IPO requires revenues heading towards $1B. IPOs make big news, but there\u2019s only a handful each year. For 99% of startups, an exit means acquisition.<\/p>\n<p class=\"wp-block-paragraph\">An industry giant doesn\u2019t buy up small startups. It\u2019s not worth the time and hassle. And they don\u2019t have the skills and mentality to run an early-stage startup, especially with the founders taking their cash and sailing away on their yachts.<\/p>\n<p class=\"wp-block-paragraph\">So giants don\u2019t buy up great ideas. They don\u2019t buy technology. They don\u2019t buy great products. They buy businesses. They pay big bucks when you start stealing serious market share from them, or you offer a path into an adjacent market.<\/p>\n<p class=\"wp-block-paragraph\">The minimum size for an industry giant to be interested in acquiring a startup is considered to be $100M. Below that magic milestone, the startup is too small for the giants to bother doing more than keeping a wary eye on its progress.<\/p>\n<p class=\"wp-block-paragraph\">This gives the pitch a focus: how will you reach $100M in revenues within 5\u20137 years? What\u2019s the market size, the competitive moat, the go-to-market strategy that will get you to that key milestone without crashing and burning?<\/p>\n<p class=\"wp-block-paragraph\">Many startups have great products and profitable business plans. That\u2019s not sufficient to be a viable venture investment. If the business won\u2019t grow exponentially to $100M and be acquired for billions, it won\u2019t get investment from venture funds or angels.<\/p>\n<p class=\"wp-block-paragraph\">If you\u2019re building a niche business that will be lucky to reach $25M in revenues (about 99.9% of businesses), there\u2019s nothing wrong with that. Niche businesses are more likely to be successful than venture moonshots. They can generate millions in profits and make you rich. But if the plan isn\u2019t to get to $100M and exit quickly, don\u2019t waste your time pitching venture investors.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What to do<\/strong>: Decide from the beginning, honestly, does your business scale exponentially to $100M in only a few years? If yes, then focus the pitch on how. If not, stop wasting your time pitching to venture investors and look at\u00a0<a href=\"https:\/\/pitchingangels.com\/2026\/06\/01\/moonshot-or-profitable-business\/\">more suitable ways to fund the business<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">4. Too Early \u2014 No Traction<\/h3>\n<p class=\"wp-block-paragraph\">There\u2019s a prevailing myth that if you have a great idea and put together a pitch deck, venture capitalists and angels are just waiting to write you a check to bring your dream to fruition.<\/p>\n<p class=\"wp-block-paragraph\">Like most myths and urban legends, there is a kernel of truth that gets expanded to absurdity. Yes, if you are the CTO of OpenAI and have a great new AI technology, you can walk into just about any VC and walk out with a big check. If you were the CEO of a company that made $2 billion for VCs, they\u2019ll happily cut you a check for $2 million for your next venture, whatever you decide to do next.<\/p>\n<p class=\"wp-block-paragraph\">For the other 99% of founders, investors want to see traction. They want to see product sales. They want to review reports from customer trials. That\u2019s not just VCs but angels, too, at least the ones that are investing for financial returns rather than donating to support a cause.<\/p>\n<p class=\"wp-block-paragraph\">The vast majority of startups that apply to my angel groups or reach out to me personally are pre-product. They want to raise $2M to finish development. And unfortunately, I\u2019m forced to send a form response that says, \u201cSorry, try us again when you have initial revenues or are at least in customer trials.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>What to do<\/strong>: Get to customer revenues as quickly as possible. If that requires funding, do it with personal funds, government grants, customer support, accelerators, and industry supporters. Once you have a finished product and initial revenue, that\u2019s the time to polish the pitch deck and reach out to investors.<\/p>\n<h3 class=\"wp-block-heading\">5. Yet Another ChatGPT Wrapper<\/h3>\n<p class=\"wp-block-paragraph\">I stated at the top of this article that I\u2019m seeing the same old pitch problems. But that\u2019s not quite right. There is a new problem cropping up in many pitches: the ChatGPT wrapper.<\/p>\n<p class=\"wp-block-paragraph\">We\u2019ve all heard how most venture funding is going into AI startups. That\u2019s caused two separate issues.<\/p>\n<p class=\"wp-block-paragraph\">First, every founder is scrambling to find any excuse to call their startup \u201cAI Powered!\u201d Some of these excuses have gone off the charts of absurdity. (No, using ChatGPT to write your customer emails does not make you an AI powered startup.) Founders seem to think this will help garner investor attention, but instead it simply causes them to lose credibility.<\/p>\n<p class=\"wp-block-paragraph\">Second, there\u2019s a million startups offering AI for everything and anything. Most are just wrappers on ChatGPT or other Gen AI tools. Some are probably good businesses. But most have no barriers to entry. I can throw the same data into ChatGPT as you to make a competing Gen AI for mushroom picking app within days. In another year or so, ChatGPT will do it itself without users needing a specialized app. It\u2019s hard to see how the startup will scale to $100M and get acquired for billions.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What to do<\/strong>: For fake AI startups and real ones alike, I don\u2019t care what your tech stack is. You could be using AI, you could be using heuristics, you could be using Crispr-modified hamsters. What matters is the customers. Does this solve a big painful problem for them? Are they willing to pay through the nose for it? If you want the company to look sexy, thrill us with your customer traction instead of how you\u2019re using Gen AI to solve a problem nobody cares about.<\/p>\n<p class=\"wp-block-paragraph\">For the ChatGPT wrappers, be sure to tell us the deep, wide moat filled with alligators that will protect the business from competitors and the ever-expanding capabilities of the Gen AI models.<\/p>\n<h3 class=\"wp-block-heading\">Towards a Great Pitch<\/h3>\n<p class=\"wp-block-paragraph\">Investors are looking to make money from investing in startups. Your pitch needs to tell them how. Make it simple, make it sharp, make it easy to understand.<\/p>\n<p class=\"wp-block-paragraph\">The pitch won\u2019t get you a check. But if you get us excited, it will get you to the next, longer meeting where we discuss everything in detail.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Why your pitch isn\u2019t working (and what to do about it) The past few weeks I\u2019ve been back to mentoring startups looking for pre-seed funding. And seeing all the usual problems. Both of my angel investment groups invest in about 2% of the startups that apply for funding. Half don\u2019t even make it past the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":361352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[2214,16723,23708,11223,15057,6605,7545],"dealstore":[],"offerexpiration":[],"class_list":["post-361351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-angels","tag-connect","tag-failing","tag-investors","tag-pitch","tag-pitching","tag-reasons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Your Pitch is Failing to Connect with Investors \u2013 Pitching Angels - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=361351\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Your Pitch is Failing to Connect with Investors \u2013 Pitching Angels - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Why your pitch isn\u2019t working (and what to do about it) The past few weeks I\u2019ve been back to mentoring startups looking for pre-seed funding. 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And seeing all the usual problems. Both of my angel investment groups invest in about 2% of the startups that apply for funding. 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