{"id":361192,"date":"2026-08-01T05:32:52","date_gmt":"2026-08-01T05:32:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/may-your-customers-love-your-brand-as-much\/"},"modified":"2026-08-01T05:32:52","modified_gmt":"2026-08-01T05:32:52","slug":"may-your-customers-love-your-brand-as-much","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=361192","title":{"rendered":"May Your Customers Love Your Brand As Much …"},"content":{"rendered":"


\n<\/p>\n

\n

… as these customers love REI.<\/span><\/p>\n

\"\"<\/a><\/span><\/div>\n

<\/p>\n

How would you measure if your customers “love” you?<\/span><\/p>\n

If your customers love you but not enough to cover your rent, does brand “love” matter?<\/span><\/p>\n

If your customers shop your gas station twice a month and a different gas station twice a month, does brand “love” matter if 24 transactions a year net you a ton of profit?<\/span><\/p>\n

In a project a few years ago, the Executive went off about the fact that I defined a “Loyal Buyer” as one who has at least one twelve-month purchase and at least five life-to-date orders. “You don’t know what Loyal is, and you shouldn’t go around telling us how to define it. Our customers love us<\/b><\/i>!!”
<\/span><\/p>\n

A tiny piece of your soul just kind of goes into hiding on those pithy arguments that some people like to have. We shouldn’t take the definition of “loyal” too seriously, and we shouldn’t strive for our customers to “love” us. Instead, we should take care of customers and we should realize the point where our customers generate self-sustaining profit.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

… as these customers love REI. How would you measure if your customers “love” you? If your customers love you but not enough to cover your rent, does brand “love” matter? 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