{"id":360057,"date":"2026-07-31T11:28:06","date_gmt":"2026-07-31T11:28:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/dpaa-and-adquick-launch-first-of-its-kind-outcomes-initiative\/"},"modified":"2026-07-31T11:28:06","modified_gmt":"2026-07-31T11:28:06","slug":"dpaa-and-adquick-launch-first-of-its-kind-outcomes-initiative","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=360057","title":{"rendered":"DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>NEW YORK\u00a0<strong>\u2013\u00a0<\/strong><a href=\"https:\/\/www.dpaaglobal.com\/\"><strong>DPAA<\/strong><\/a>, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with\u00a0<a href=\"https:\/\/www.adquick.com\/\"><strong>AdQuick, Inc.<\/strong><\/a>, a leading platform for OOH advertising planning, buying, and measurement. The new global OUTCOMES initiative will communicate and demonstrate the power of OOH and DOOH media to deliver real measurable outcomes for brands, products, and services up and down the total marketing funnel.<\/p>\n<p>This first-of-its-kind, year-round partnership soft-launched at Cannes Lions, with AdQuick as sponsor of the DPAA Curated Brands Experience sessions plus private yacht party events for brands, agencies, industry leaders, and VIPs.<\/p>\n<p>Moving forward, OUTCOMES will include unique executions at impactful events such as DPAA\u2019s Global Video Everywhere Summit on October 13, 2026; DPAA\u2019s Curated Experiences at the 2027 editions of CES and POSSIBLE, DPAA Town Halls in major markets such as London and New York; digital events and owned content such as the WE.DOOH women\u2019s empowerment webinars,\u00a0<a href=\"https:\/\/launchpadofinnovation.com\/\">Launchpad of Innovation<\/a>\u00a0podcast, email newsletters, social media, and more.<\/p>\n<p>AdQuick CEO<strong>\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/christophergadek\" rel=\"noreferrer\"><strong>Chris Gadek<\/strong><\/a><strong>\u00a0<\/strong>said, \u201cThe time is now to future-proof the OOH industry. Whether you believe in the value that new AI-driven innovation is bringing to brands and agencies, as we do, or lean skeptical about where things are headed, the industry must align around what is ultimately most important for our businesses to succeed \u2013 driving measurable business results for brands and agencies. That means detailing the successful impact of OOH campaigns across the full customer journey, from driving conversions on the web and in apps to increasing visits, transactions, revenue, and other key performance indicators at brick-and-mortar locations. The DPAA under Barry Frey\u2019s leadership has been the leading evangelist, executor, and emissary for the positive, innovation-forward narrative that we hope this new initiative will continue to push forward.\u201d<\/p>\n<p>Added DPAA President and CEO<strong>\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/barryfrey1\/\" rel=\"noreferrer\"><strong>Barry Frey<\/strong><\/a><strong>,<\/strong>\u00a0\u201cChris and the team at AdQuick have zeroed in on opportunities to showcase the impact of OOH and DOOH media as the industry delivers measurement, attribution, accountability and, of course, important OUTCOMES. With OUTCOMES, we are building a year-round strategic partnership that reinforces this messaging and leadership, and which will ultimately benefit every player in advertising and media.<\/p>\n<p><strong>About AdQuick<\/strong><br \/>AdQuick is the all\u2013in\u2013one AI-powered technology platform that makes out\u2013of\u2013home advertising easy to plan, purchase, and measure. By connecting advertisers to an unrivaled marketplace of media owners and layering proprietary data and automation, AdQuick enables marketers to launch targeted, measurable OOH campaigns in minutes\u2014not months. Headquartered in New York, AdQuick supports out-of-home advertisers, agencies, and publishers in more than 40 countries.<\/p>\n<p><strong>About DPAA<\/strong><br \/>DPAA (<a href=\"https:\/\/www.dpaaglobal.com\/\">www.dpaaglobal.com<\/a>) is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community includes many business acceleration benefits and access to a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; and further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others \u2013 including through its podcast,\u00a0<a href=\"https:\/\/launchpadofinnovation.com\/\">Launchpad of Innovation<\/a>.\u00a0 DPAA\u2019s Video Everywhere Summit, the largest one-day media\/marketing event of its kind, is set for October 13, 2026, at Pier 60 in New York City.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\u00a0\u2013\u00a0DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with\u00a0AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. The new global OUTCOMES initiative will communicate and demonstrate the power of OOH and DOOH media to deliver real measurable outcomes for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":360058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18981,88843,62435,14584,13053,22744],"dealstore":[],"offerexpiration":[],"class_list":["post-360057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-adquick","tag-dpaa","tag-firstofitskind","tag-initiative","tag-launch","tag-outcomes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=360057\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"NEW YORK\u00a0\u2013\u00a0DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with\u00a0AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. 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