{"id":359453,"date":"2026-07-31T02:44:22","date_gmt":"2026-07-31T02:44:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-new-project-my-top-12\/"},"modified":"2026-07-31T02:44:22","modified_gmt":"2026-07-31T02:44:22","slug":"kevin-hillstrom-minethatdata-new-project-my-top-12","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=359453","title":{"rendered":"Kevin Hillstrom: MineThatData: New Project: My Top 12!"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-8995668264798246274\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">A podcaster asked what my most popular projects are?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Interestingly, a look back at the work I&#8217;ve performed over the past three years showed a series of individual analytics within projects that clients consistently responded positively to. There were close to a dozen individual &#8220;pieces&#8221; of projects that professionals enjoyed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Which got me thinking &#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">&#8230; what if I combined the most popular stuff y&#8217;all respond to, and create one project out of all of it?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Let&#8217;s do that!!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #674ea7; font-family: arial; font-size: large;\"><b>My Top 12:<\/b><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>My Elite Program<\/b> Analytics that I run for Elite Program Subscribers 3x\/year.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Life Table Analysis<\/b> that shows the path your customers follow from a first purchase to loyal status.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Life Cycle Analysis<\/b> &#8211; illustrating what your first-time buyers purchase vs. what average \/ loyal customers evolve into from a merch\/channel standpoint.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Class-Of Reporting (<span style=\"color: #cc0000;\">most popular<\/span>)<\/b>, demonstrating potential missteps in your merchandise assortment strategy over time. This analysis consistently provides the most discussion in my video conferences.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Primary \/ Secondary Merchandise Categories<\/b> &#8211; I&#8217;ll explain the categories that run your customer ecosystem. Each brand has 1-2 categories that either attract new customers or become that &#8220;gravity&#8221; that ties your loyal customers to your business. I cannot score all customers as normal within the scope of this project, but you&#8217;ll understand what drives your business.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Price Point Analysis<\/b> &#8211; I will measure the impact that higher prices have on repurchase metrics and\/or spend per repurchaser. Very relevant in the post-COVID \/ Tariff environment we operate in.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>New Customer Quality Analysis Over Time<\/b> &#8211; Many ecommerce businesses went down the Paid Social rat hole and were left with a weakened customer file comprised of unresponsive customers. We&#8217;ll figure out if that happened to your brand.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>12 Month Future Spend For New Buyers by Channel\/Season\/Category <\/b>&#8211; You won&#8217;t get the scoring equations (that costs $$$) but you will learn which channels, which seasons, and which categories contribute to quality new customers.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Reactivation Potential <\/b>&#8211; I will describe whether your business should &#8220;lean into&#8221; customer reactivation as a meaningful growth opportunity. You won&#8217;t receive the scoring models my clients usually receive, but you&#8217;ll understand if you have customers willing to be reactivated.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Five Year Demand Forecast (<span style=\"color: #cc0000;\">2nd most popular<\/span>) <\/b>&#8211; I will show you where your business is headed based on a segmentation of customers and prior repurchase activity.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Multi-Year Marketing Budget Study<\/b> &#8211; This high level analysis evaluates marketing spend by channel for the past three years, comparing your brand to a typical client. Are you over-spending, under-spending, or have what I&#8217;d call an &#8220;imbalanced spend&#8221; by channel?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b>Mystery Analysis<\/b> &#8211; Based on customer behavior, I will add one (1) analysis to the eleven outlined above. If you have merchandise problems, I&#8217;ll draw into my Categories analysis. If you have loyalty problems, I&#8217;ll dive into the Life Cycle analysis (etc).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Ok, that&#8217;s a lot!<\/span><\/p>\n<p><span style=\"color: #38761d; font-family: arial;\"><b>How much does this cost?<\/b><\/span><\/p>\n<div>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #38761d; font-family: arial;\"><b>Pick Any Two Aspects Of The Project = $5,000.<\/b><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #38761d; font-family: arial;\"><b>Blog Subscribers and Clients:\u00a0 $12,000 through August 15.<\/b><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #38761d; font-family: arial;\"><b>$19,000 For Everybody Else &#8211; $19,500 after August 15.<\/b><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #38761d; font-family: arial;\"><b>$34,000 For A Deep Dive Within Each Of The Analyses.<\/b><\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-family: arial;\">I mean, for $12,000 you&#8217;re getting an awful lot, aren&#8217;t you?<\/span><\/p>\n<p><span style=\"font-family: arial;\">I&#8217;ll also include a one-page summary that outlines what I learned &#8230; beyond the normal writeup\/analysis.<\/span><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\">You&#8217;ve got a little over two weeks to act, to get in the analysis queue. Contact me right now (kevinh@minethatdata.com) to reserve your spot. <a href=\"https:\/\/blog.minethatdata.com\/p\/hire-kevin.html\" target=\"_blank\">Click here for file layouts<\/a>.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEgJLYa-jwdOhjcP8SQxtBWKn2wR4tuXeoa3qQ7-ZdOKwKsq1XfXlKdTkiG5duHoYB679ZDNp640AbZ-Fo2mOO7xn6_knN3nLPyAGKPhSuflUhajdt1OZiCMJ4NHBSXkZ1Jn2UMnORJJ3zmbGT70i3DwiWxxvbtRzqEReQG6uX42CH1KNrV2g6e3WQ\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"750\" data-original-width=\"1336\" height=\"225\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEgJLYa-jwdOhjcP8SQxtBWKn2wR4tuXeoa3qQ7-ZdOKwKsq1XfXlKdTkiG5duHoYB679ZDNp640AbZ-Fo2mOO7xn6_knN3nLPyAGKPhSuflUhajdt1OZiCMJ4NHBSXkZ1Jn2UMnORJJ3zmbGT70i3DwiWxxvbtRzqEReQG6uX42CH1KNrV2g6e3WQ=w400-h225\" width=\"400\"\/><\/a><\/div>\n<p><\/span><\/div>\n<p><span style=\"font-family: arial;\">P.S.:\u00a0 If you are rebuilding your business, you&#8217;ll need this analysis to point you in the right direction.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A podcaster asked what my most popular projects are?\u00a0 Interestingly, a look back at the work I&#8217;ve performed over the past three years showed a series of individual analytics within projects that clients consistently responded positively to. There were close to a dozen individual &#8220;pieces&#8221; of projects that professionals enjoyed. Which got me thinking &#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":359454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13773,13772,13774,5401,213],"dealstore":[],"offerexpiration":[],"class_list":["post-359453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-hillstrom","tag-kevin","tag-minethatdata","tag-project","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: New Project: My Top 12! - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=359453\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: New Project: My Top 12! - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A podcaster asked what my most popular projects are?\u00a0 Interestingly, a look back at the work I&#8217;ve performed over the past three years showed a series of individual analytics within projects that clients consistently responded positively to. 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