{"id":35871,"date":"2025-01-19T02:46:16","date_gmt":"2025-01-19T02:46:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/aerospace\/royaljets-ceo-on-catering-to-royalty-switching-to-airbus\/"},"modified":"2025-01-19T02:46:16","modified_gmt":"2025-01-19T02:46:16","slug":"royaljets-ceo-on-catering-to-royalty-switching-to-airbus","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=35871","title":{"rendered":"RoyalJet\u2019s CEO on catering to royalty, switching to Airbus"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>At the top tier of the executive jet market, new aircraft orders rarely come in batches.\u00a0 \u00a0<\/p>\n<p>That\u2019s why Abu Dhabi-based RoyalJet\u2019s announcement during the MEBAA executive aviation show in December 2024, that it <a href=\"https:\/\/www.aerotime.aero\/articles\/royaljet-airbus-corporate-jets-mou-mebaa\" rel=\"follow\" title=\"\" data-wpel-link=\"internal\">was acquiring up to nine Airbus Corporate Jets (ACJ) ACJ320neos<\/a> [the executive version of the popular A320 airliner \u2013 ed. note] didn\u2019t go unnoticed.\u00a0\u00a0<\/p>\n<p>What\u2019s more, this deal, which includes three firm orders and six options, marks a shift towards Airbus for what was until now primarily a Boeing operator.\u00a0\u00a0<\/p>\n<aside class=\"article-leaderboard bn-1\"\/>\n<p>AeroTime sat down for an in-depth conversation with Shafiul Syed, CEO of RoyalJet, in order to learn more about this rather exclusive operator, with close links to Abu Dhabi\u2019s Presidential Flight, and better understand the factors driving the recent Airbus order.\u00a0\u00a0<\/p>\n<p>\u201cWe were born 21 years ago, out of Abu Dhabi\u2019s Royal Fleet,\u201d explained Syed. \u201cThat\u2019s where we picked up the RoyalJet brand from. We\u2019ve evolved a lot over these 21 years, though, from being totally dedicated to serving the royal family to now serving all kinds of commercial customers.\u201d\u00a0\u00a0\u00a0<\/p>\n<p>In fact, true to its name, RoyalJet still does a good deal of flying for Abu Dhabi\u2019s extended royal family, even if some of its members already have their own aircraft.\u00a0 \u00a0<\/p>\n<aside class=\"article-leaderboard bn-2\"\/>\n<p>Syed explained how this relationship has shaped the business over time, particularly its focus on large executive jets, such as the BBJs [Boeing Business Jet], which \u2013 notwithstanding the recent Airbus order \u2013 makes up the core of RoyalJet\u2019s fleet.\u00a0\u00a0<\/p>\n<p>\u201cThe extended royal family comes to us, which is great. It is a good bit of our business, and we have built our fleet around that: all these BBJs [Boeing Business Jets] are what the royal family want to fly in. They tend to fly with their families, or if they\u2019re on business or on government missions, with a rather large entourage. So, the BBJ is the aircraft of choice for this. If you drop a layer below that, into Bombardier, Gulfstream or Dassault, those aircraft just don\u2019t quite fit enough [passengers] for them, because they need 30-plus seats. The BBJ is the ideal product and has been the platform of our success.\u201d\u00a0\u00a0<\/p>\n<h2 id=\"from-boeing-to-airbus\" class=\"wp-block-heading\"><strong>From Boeing to Airbus<\/strong>\u00a0<\/h2>\n<p>RoyalJet is actually the largest BBJ operator in the world. It had operated up to 14 aircraft of the type in the past and, at the close of 2024, it still boasted nine BBJs in its fleet. The ninth aircraft of this type was received as recently as Q4 2024.\u00a0 \u00a0<\/p>\n<aside class=\"article-leaderboard bn-3\"\/>\n<p>The ninth and latest BBJ is a Combi aircraft, which has a different layout from the other aircraft of this type in the fleet, plus a cabin which can be easily shifted to accommodate any one of several different configurations, depending on the requirements of the mission. It can fly with 34, 44 or 54 seats, or even with a high-density option for 92 passengers. It can also be configured for mixed, passenger-cargo and only cargo missions, providing a remarkable amount of optionality.\u00a0\u00a0<\/p>\n<p>\u201cThere\u2019s peak season coming up here and we\u2019re seeing some demand for this aircraft. People like the fact that it\u2019s high density and has this flexibility, so that\u2019s exciting,\u201d said Syed.\u00a0\u00a0<\/p>\n<p>The BBJs can fly for nine to 14 hours, depending on payload and weather.\u00a0 \u00a0<\/p>\n<p>\u201cTaking Abu Dhabi or Dubai as the center, most of our traffic is elliptical. You can draw an ellipse that gets all the way to either Morocco or London, which is a good destination for us, on one side, and to Malaysia on the other side,\u201d Syed said. \u201cA lot of missions are in North and Central Europe. We can also get to Reykjavik, which is interesting because, once you\u2019re in Iceland, you can refuel and keep going on into America and jump all the way across to the west coast.\u201d\u00a0\u00a0<\/p>\n<p>If the Boeing Business Jet is delivering what RoyalJet needs, why switch to the Airbus ACJ?\u00a0\u00a0<\/p>\n<p>\u201cThis is the culmination of a 10-year process of evaluation,\u201d Syed explained. \u201cWe\u2019ve always looked at the competition, and Airbus has been pretty aggressive and dynamic in talking with us. Airbus is the right choice for now, so we\u2019re an Airbus customer now!\u201d\u00a0\u00a0<\/p>\n<p>Syed clarified that both ACJs and BBJs will have a place in RoyalJet\u2019s fleet in the future.\u00a0\u00a0<\/p>\n<p>\u201cObviously, we\u2019ll constantly review our fleet requirements, but we need those ACJs. The three ACJs we\u2019re getting are going to catapult the whole RoyalJet brand. We won\u2019t commence services with the aircraft for another three years, but we\u2019ve got to reach out into the future, to think what the world of aviation will look like in five or six years from now and start designing, planning, and building that future today.\u201d\u00a0\u00a0<\/p>\n<p>Will the new ACJs be a like-for-like replacement for the BBJs?\u00a0\u00a0<\/p>\n<p>\u201cAs the ACJs come on board, they will displace some of the BBJs, which we can then use on other missions and deploy into other areas. That lends itself to the strategy that we\u2019re following.\u201d Syed explained. \u201cWe have difficult and easy missions. I think the Boeing and Airbus aircraft both do those missions capably; they are effectively interchangeable.\u201d\u00a0\u00a0<\/p>\n<p>Syed added that when it comes to other aspects of the operation, such as crewing and spares, the two types are not so interchangeable. In this regard, though, he expressed confidence in the strong support base and support capabilities that both manufacturers have in the UAE.\u00a0\u00a0<\/p>\n<p>\u201cWe\u2019re in a unique place, we\u2019re based in Abu Dhabi, our neighbor company, Etihad Airways, flies the Airbus 320 and, if we then come over to Dubai, and you look at flydubai, they fly Boeing. So, there\u2019s a great mix of capabilities in this region. We can look left, we can look right, and we can make solutions work.\u201d\u00a0\u00a0<\/p>\n<p>Almost as remarkable as the switch from Boeing to Airbus is the fact that RoyalJet managed to secure relatively early delivery slots for its future ACJs, at a time when the European manufacturer\u2019s assembly line is running pretty much at capacity.\u00a0 \u00a0<\/p>\n<p>\u201cWe\u2019ve got a really healthy and close relationship with Airbus, so we managed to secure slots for the first \u2018green\u2019 aircraft to come to us in Q2 2026, and the next two in Q3 2026,\u201d Syed said. \u201cThey come green, and we will then put them through interior completion.\u201d\u00a0\u00a0<\/p>\n<p>Syed could not confirm where these three aircraft are going to be outfitted or what the final cabin configuration will be.\u00a0\u00a0<\/p>\n<p>\u201cWe\u2019ll go through a tender process to select the best partners. It\u2019s a great opportunity to design the future. First of all, we\u2019re going to get some designers to help us navigate towards that new dawn and then we\u2019ll go out and push the cabin completion tender.\u201d\u00a0\u00a0<\/p>\n<h2 id=\"on-executive-aviation-trends-in-the-gulf\" class=\"wp-block-heading\"><strong>On executive aviation trends in the Gulf<\/strong>\u00a0<\/h2>\n<p>Investment in new aircraft is certainly a vote of confidence in the future of the executive aviation industry in the Gulf region.\u00a0\u00a0<\/p>\n<p>\u201cI think the market is hugely buoyant, with vast opportunities and incredible growth. And there\u2019s plenty of space for good operators,\u201d Syed said. \u201cThe pie is growing massively. All the indices that you can see of this region are growing in double digits. However, the flip side of that is that I would like to see fair competition.\u201d\u00a0\u00a0\u00a0<\/p>\n<p>Nevertheless, Syed echoed the concerns expressed by other senior industry executives at MEBAA about growth in the Gulf region having led to a proliferation of operators exerting downward pressure on prices, while not always being able to guarantee the same levels of quality.\u00a0\u00a0<\/p>\n<p>\u201cThere are what we call \u2018gray market operators\u2019 out there, which don\u2019t have the same standards, so they can have lower costs. A great example is how we at RoyalJet, just like Emirates, Etihad and flydubai do, send our pilots to the simulator twice a year for two days at a time. Some of those gray market operators don\u2019t do that level of training. They will take off, do a fly-by and then land, whereas with us, it\u2019s two days of training in which we will disorient the pilots so that they can train in recovering the aircraft. That\u2019s how important safety is to us.\u00a0\u00a0<\/p>\n<p>\u201cBut this comes at a price, this comes at a premium, so we can\u2019t compete with the guy who doesn\u2019t do that training. So, I\u2019m hoping that there is fairer competition, and the market can see this is what you get. I don\u2019t want it to be the other way around. I don\u2019t want something bad to happen and then people say, \u2018ah, we should have done this!\u2019. I\u2019d much rather have people actually open their eyes and see this is how it should be done.\u201d\u00a0\u00a0\u00a0<\/p>\n<p>Syed was adamant about this point:\u00a0\u00a0<\/p>\n<p>\u201cThere are many options of buying very cheap stuff, but if price is the dictator, then there\u2019s something wrong with that, in my view.\u201d\u00a0\u00a0\u00a0<\/p>\n<p>When it comes to competing in service, RoyalJet has a significant asset in its Fixed Based Operator (FBO) at Abu Dhabi (AUH) airport.\u00a0\u00a0<\/p>\n<p>\u201cI love our FBO. This is the essence of Abu Dhabi: the colors, the fragrances, the feel, the curated, personal experience,\u201d Syed said. \u201cIt\u2019s dedicated to RoyalJet, but designed the Abu Dhabi way. The Abu Dhabi brand is about being timeless, elegant, and sophisticated. We\u2019re not, excuse my language, bling-bling!\u201d\u00a0\u00a0<\/p>\n<p>Syed went on describing in detail the distinctive elements of RoyalJet\u2019s flagship FBO:\u00a0\u00a0<\/p>\n<p>\u201cYou come in and we\u2019ll create that experience that is amazing for you. And there\u2019s a big deal on how it smells, the sounds that you\u2019ll hear, the emotional sensitivities of it all. Even the way we deliver the service is all about Emirati hospitality: the Arabic coffee that we give you, the menu options that you have, the space, the colors\u2026 I go there regularly, and I just love reading the history and seeing some of the artworks around the history of UAE.\u201d\u00a0\u00a0<\/p>\n<h2 id=\"getting-broadband-into-private-jets\" class=\"wp-block-heading\"><strong>Getting broadband into private jets<\/strong>\u00a0<\/h2>\n<p>Another era in which RoyalJet is investing is inflight connectivity, increasingly a core element of the private flying experience. Syed keeps a close eye on developments in this space, for instance the adoption of SpaceX\u2019s Starlink by a number of prominent airlines, including Qatar Airways.\u00a0\u00a0<\/p>\n<p>\u201cWe will do it much better than the airlines. When you look at an A380 with 400 or 500 passengers, and compare it with us, with 30 passengers, you can see how the bandwidth will be distributed.\u201d\u00a0\u00a0<\/p>\n<p>Syed expressed hopes that technologies such as low Earth orbit (LEO) satellites will bring down inflight connectivity costs for operators and travelers alike.\u00a0\u00a0<\/p>\n<p>\u201cWe are using Ka-band, provided by Inmarsat, which is based on high Earth orbiting satellites. So, you have three or four satellites, and you\u2019ll get a satellite within range anywhere you go in the world. When they move, sometimes there\u2019s a tiny bit of a black spot, but that will only last for 10-15 minutes, and then another satellite comes in and picks it up. The bandwidth is very good. However, the pricing structure is per megabyte (MB). So, imagine: a Netflix movie is around 1.2 gigabytes. That\u2019s 1,200 MBs, and you\u2019re paying per MB. That\u2019s how they charge us. And we have to pass that cost on to the customer. So, in that regard, LEOs are incredible. It\u2019s a flat fee, just like broadband at home: you pay a flat fee, and away you go!\u201d\u00a0\u00a0<\/p>\n<p>The subject of Starlink came up during the conversation, although Syed pointed out this system still has some shortcomings.\u00a0\u00a0<\/p>\n<p>\u201cIf you scan the map of Starlink coverage, you\u2019d see that America\u2019s fully covered. South America is fully covered, except Venezuela. I think Europe is pretty good. Nothing in Russia. China is out. Most of Asia and Africa don\u2019t have deals in place. Qatar has a deal in place, but as soon as you leave Doha, there will be no internet for you until you reach Europe. Not even the UAE has a deal, so we don\u2019t have coverage here.\u201d\u00a0\u00a0<\/p>\n<p>Syed welcomed the additional competition in this space that the imminent commercial launch of Eutelsat\u2019s OneWeb will bring to the market.\u00a0\u00a0<\/p>\n<p>\u201cThere\u2019ll be good competition for Elon Musk as well,\u201d he said. \u201cWe are in a great place. These guys have great coverage and great pricing.\u201d\u00a0\u00a0<\/p>\n<p>Syed concluded by remarking how the choice of connectivity is only the last element in the complex journey that is designing the whole private flight experience. It starts with choosing the right airplane, then selecting the engines: next, you pick up the designer, the interiors and, finally, the connectivity technology.\u00a0\u00a0<\/p>\n<p>\u201cIt\u2019s like a tapestry that you kind of weave, before it becomes a work of art.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>At the top tier of the executive jet market, new aircraft orders rarely come in batches.\u00a0 \u00a0 That\u2019s why Abu Dhabi-based RoyalJet\u2019s announcement during the MEBAA executive aviation show in December 2024, that it was acquiring up to nine Airbus Corporate Jets (ACJ) ACJ320neos [the executive version of the popular A320 airliner \u2013 ed. note] [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12024],"tags":[12585,4782,11527,23527,23528,20533],"dealstore":[],"offerexpiration":[],"class_list":["post-35871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerospace","tag-airbus","tag-catering","tag-ceo","tag-royaljets","tag-royalty","tag-switching"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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