{"id":358276,"date":"2026-07-30T11:14:10","date_gmt":"2026-07-30T11:14:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-business-of-attention-event-engagement-antonio-hondo-parente-and-brand-m3dias-interactive-tech\/"},"modified":"2026-07-30T11:14:10","modified_gmt":"2026-07-30T11:14:10","slug":"the-business-of-attention-event-engagement-antonio-hondo-parente-and-brand-m3dias-interactive-tech","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=358276","title":{"rendered":"The Business of Attention & Event Engagement: Antonio Hondo Parente and Brand M3dia\u2019s Interactive Tech"},"content":{"rendered":"


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Brand M3dia Group<\/strong><\/a> CEO & Founder, Antonio Hondo Parente<\/strong><\/a>, explains how interactive digital display touch kiosks, AI robots, and proprietary software turn event engagement into measurable results.<\/span><\/p>\n

Antonio Hondo Parente<\/strong> is not the sort of founder who leads from behind a spreadsheet. Before launching Toronto-based Brand M3dia, he learned the hardest lesson in live events: attention is earned, not assumed. Today, that same \u201cfloor-first\u201d mindset powers one of Canada\u2019s leading interactive activation companies, known for interactive digital kiosks, AI robots, and smart software built to convert attention into outcomes.<\/span><\/p>\n

We sat down with Antonio Hondo Parente to talk about the journey, the strategy behind Brand M3dia, and why the future of events belongs to what he calls \u201cmeasured magic.\u201d<\/span><\/p>\n

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CSE:<\/b> You often say you \u201cgrew up on the event floor.\u201d What does that actually mean?<\/span><\/span><\/p>\n

Antonio Hondo Parente:<\/b> I genuinely did. When I was 12, I started hosting rollerblade dance parties in my neighbourhood. That grew into nightlife events, festivals, brand activations\u2014and eventually over 3,000 events worldwide. I\u2019ve handled sponsorship, production, promotion, media, design, video, stage work, and run-of-show\u2026 everything.<\/span><\/span><\/p>\n

I also created my own media platforms, Love This City TV and Love This City Magazine, which taught me something most brands underestimate: attention and storytelling are skills. Love This City trained my instincts for what actually makes people stop, watch, react, and share the same skills you need on a show floor when guests are moving, distracted, and deciding in seconds.<\/span><\/p>\n

CSE:<\/b> What pattern ultimately led you to start Brand M3dia?<\/span><\/span><\/p>\n

Antonio Hondo Parente:<\/b> Brands were spending big money on \u201cwow,\u201d but leaving dwell time, data, and sponsor revenue on the table. At the same time, conference and trade show audiences were changing fast. Today\u2019s audiences have the attention span of a goldfish with a smartphone. If you don\u2019t grab them, inform them, and make it memorable in seconds, you\u2019ve lost them.<\/span><\/span><\/p>\n

So I built Brand M3dia to connect the full stack: hardware, software, content, and on-site execution under one roof so the experience doesn\u2019t just look good\u2026 it performs.<\/span><\/p>\n

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CSE:<\/b> How do you explain Brand M3dia to planners who haven\u2019t worked with you yet?<\/span><\/span><\/p>\n

Antonio Hondo Parente:<\/b> In simple terms, we engineer attention and make it useful.<\/span><\/span><\/p>\n

We don\u2019t just rent technology. We design, build, and operate it ourselves. We manufacture interactive digital display touch kiosks, deploy and program AI robots, develop our own proprietary software platform (BM3 Suite), and manage on-site operations with our team.<\/span><\/p>\n

That full-stack model means planners get one accountable partner, and sponsors get real outcomes: engagement, visibility, and measurable performance.<\/span><\/p>\n

And yes, this approach is being recognized. Brand M3dia was nominated for three Canadian Event Awards in 2025: Best AV, Best Technical Event, and Best Booth & Pavilion Design. The company has also earned three nominations for the 2026 Canadian Event Awards: Best Pop-Up Experience, Outstanding Logistical Achievement, and Best Trade Show Booth, Display, or Pavilion Design.<\/span><\/p>\n

CSE:<\/b> Many companies offer event tech. What actually differentiates Brand M3dia?<\/span><\/span><\/p>\n

Antonio Hondo Parente:<\/b> Most event tech fails because it\u2019s divided among vendors\u2014hardware from one provider, content from another, software from a third, and freelancers managing it on site. We flipped that model because we own the stack.<\/span><\/span><\/p>\n

So we can:<\/span><\/p>\n