{"id":356678,"date":"2026-07-09T15:38:41","date_gmt":"2026-07-09T15:38:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/how-oscar-munoz-turned-around-united-airlines-by-focusing-on-the-employees-simpliflying-2\/"},"modified":"2026-07-09T15:38:41","modified_gmt":"2026-07-09T15:38:41","slug":"how-oscar-munoz-turned-around-united-airlines-by-focusing-on-the-employees-simpliflying-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=356678","title":{"rendered":"How Oscar Munoz turned around United Airlines by focusing on the employees \u2014 SimpliFlying"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke highly of the former CEO, Oscar Munoz. I was pleasantly\u2026<\/p>\n<div>\n<p>I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke highly of the former CEO, Oscar Munoz. I was pleasantly surprised because pilots and their unions seldom have good terms with airline management. I remember him telling me that Oscar is genuine, which comes through in his interactions with rank-and-file staff. <\/p>\n<p>I spoke with Oscar recently about <a href=\"https:\/\/www.oscar-munoz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">his new book<\/a> documenting his journey at United Airlines, and he shared a story that touched a chord.<\/p>\n<figure class=\"wp-block-video\"><video controls=\"\" src=\"https:\/\/simpliflying.com\/api\/media\/2023\/04\/oscar-munoz-united-airlines.jpeg\"\/><\/figure>\n<p>Within five years, United was flying high, achieving top-tier reliability and profits, winning back customer loyalty and earning the praise of each of its major union leaders.<\/p>\n<p>Most importantly, frontline employees were finally flying together as a team, after the turmoil of a merger that finally was ratified eight years to the day after it was begun. Today, Oscar remains beloved by the rank-and-file of United Airlines for his authenticity, faith in his employees, and for turning the company around by creating a New Spirit of United.<\/p>\n<h2 class=\"wp-block-heading\">Oscar took the helm of a United that was flying through very turbulent skies, and was anything but United.<\/h2>\n<p>A stalled merger, dismal operational and financial performance, tortured labor relations and rock-bottom customer satisfaction and employee morale meant United was in freefall.<\/p>\n<p>Within five years, United was flying high, achieving top-tier reliability and profits, winning back customer loyalty and earning the praise of each of its major union leaders. Most importantly, frontline employees were finally flying together as a team, after the turmoil of a merger that finally was ratified eight years to the day after it was begun.<\/p>\n<p>Oscar credits his employees for pulling off the airline comeback story of all time, and it began with a Wall Street-defying strategy to put employees first, as the foundation of rebuilding.<\/p>\n<h2 class=\"wp-block-heading\">Lessons learned from a PR Crisis<\/h2>\n<p>He was bold enough to share the three lessons he learned from the Dr Dao incident\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/united-airlines\/\" target=\"_blank\" rel=\"noopener noreferrer\">United Airlines<\/a>\u00a0faced.<\/p>\n<p>Long-time followers of\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/simpliflying\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimpliFlying<\/a>\u00a0would recall that we became one of the first companies to ban travel on United following the unfortunate handling of a passenger. We all watched Oscar&#8217;s response closely as an industry at that time. It has been quite the turnaround at United &#8211; and it started with Oscar. It was good to hear him speak about how he took the incident in his stride, took personal responsibility and led from the front.<\/p>\n<figure class=\"wp-block-video\"><video controls=\"\" src=\"https:\/\/simpliflying.com\/api\/media\/2023\/04\/oscar-munoz-united-airlines.jpeg\"\/><\/figure>\n<p>Behind the scenes, another personal drama was unfolding. On Day 37 of his tenure, he suffered a massive heart attack. He woke from a coma only to fight for his job, fend off a proxy battle from activist investors, manage PR crises, all while learning the three-dimensional chess game that is required to obtain a heart transplant. As CEO, then Chairman, he also led negotiations for the CARES Act, and helped marshal the airline sector response to Covid.<\/p>\n<h2 class=\"wp-block-heading\">Getting an early start in sustainability<\/h2>\n<p>Several United Airlines&#8217; sustainability initiatives have become industry-leading today &#8211; from its investment in eVTOL startup Archer to its\u00a0<a href=\"https:\/\/green.simpliflying.com\/p\/united-airlines-airline-brand-expectation-age-of-sustainability\" target=\"_blank\" rel=\"noopener noreferrer\">appointment of a \u201cChief Trash Officer\u201d<\/a>.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDo you believe there\u2019s something going on regarding climate change on our planet?\u201d<\/p>\n<p><cite>Oscar Munoz<\/cite><\/p><\/blockquote>\n<p>Listeners on my podcast would remember my interview with current CEO\u00a0Scott Kirby about sustainability. Oscar shed some light on how it all got started.<\/p>\n<figure class=\"wp-block-video\"><video controls=\"\" src=\"https:\/\/simpliflying.com\/api\/media\/2023\/04\/oscar-munoz-united-airlines.jpeg\"\/><\/figure>\n<p>While many may think that Oscar&#8217;s best legacy was hiring Scott Kirby as his successor at United Airlines, there&#8217;s a lot more to the story. In his book,\u00a0<a href=\"https:\/\/www.oscar-munoz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Turnaround Time<\/a>, Oscar Munoz dives deep into each of the issues we discussed and more.<\/p>\n<p>In fact, my full interview with Oscar with a much more detailed conversation will debut on on opening episode of Season 4 of my podcast,\u00a0<a href=\"https:\/\/green.simpliflying.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainability In The Air<\/a>.<\/p>\n<p>Today, Oscar remains beloved by the rank-and-file of United Airlines for his authenticity, faith in his employees, and for turning the company around by creating a New Spirit of United.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke highly of the former CEO, Oscar Munoz. I was pleasantly\u2026 I have a friend who has been flying as a Captain for United Airlines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":356679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[38193,12593,177861,177860,11416,22359,22358,3620,177862,17603,14019,9148],"dealstore":[],"offerexpiration":[],"class_list":["post-356678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-airline-marketing","tag-airlines","tag-aviation-marketing","tag-brand-execution","tag-employees","tag-focusing","tag-munoz","tag-oscar","tag-shashank-nigam","tag-simpliflying","tag-turned","tag-united"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Oscar Munoz turned around United Airlines by focusing on the employees \u2014 SimpliFlying - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=356678\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Oscar Munoz turned around United Airlines by focusing on the employees \u2014 SimpliFlying - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I have a friend who has been flying as a Captain for United Airlines for a couple of decades. 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