{"id":35665,"date":"2025-01-18T23:41:26","date_gmt":"2025-01-18T23:41:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-reach-new-audiences-in-2025\/"},"modified":"2025-01-18T23:41:26","modified_gmt":"2025-01-18T23:41:26","slug":"how-to-reach-new-audiences-in-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=35665","title":{"rendered":"How to Reach New Audiences in 2025"},"content":{"rendered":"


\n<\/p>\n

\n

The beginning of the new year for most brands means setting new goals for growth.<\/p>\n

For long-time established brands that means expanding into new and untapped markets. But reaching these new audiences requires more than just brand ambition – it requires access to the right audience data to help pave the way.<\/p>\n

One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they\u2019ve captured that you haven\u2019t, you can understand what it takes to connect with those audiences and win them over.<\/p>\n

To demonstrate how you can do this, we will use three brand examples. In each example we will show you how to use Audience Intelligence<\/a>, available in the Semrush App Center, to grow your own audience in 2025.<\/p>\n

Note: This article was created with contributions from Jackie Davies<\/a> from Audiense.\u00a0<\/em><\/p>\n

Example 1: LEGO\u00a0<\/h2>\n

LEGO has been around for over 90<\/a> years, and throughout that time LEGO has mostly been looked at as a \u201cboy\u2019s toy\u201d, despite their efforts<\/a> to create female-focused LEGO sets.\u00a0<\/p>\n

\"AD_4nXe6sY1GzHiDX9YFwZTsBAQgKROCVH3-V7WHOcRQJAyKLYAur_Alz9Bun0vWTWI3CNIMVMWaPWNdSeRzLAXcYDM02_M_0eThXE-yhpv6xgJv7PJx3eqtFqTiqzLPdqxUNy7Ss4jp?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

In 2012 they had some success with their \u201cFriends\u201d LEGO collection which was created with girls in mind, and this grew their female audience slightly, but today the data shows that LEGO\u2019s audience<\/a> is still 71.26% male.\u00a0<\/p>\n

\"AD_4nXeGENpRny5_D8fjDOPuhJ7Jg6IHLUgJVbsaZwhlBTSBxZfb-E_tksDHDJcLocXGbV0wRvWEXmKsOeZDhBHnUuGOHPyOOBKnWEutI_QD-v2ozKuXwHDDB8CcBSosiehgB7IOJ4BfVA?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

Earlier this year they rolled out their biggest campaign \u201ccelebrating girls <\/strong>and their creative worlds\u201d. It’s obvious that growing their female audience is still a big priority of theirs, and will likely be a major focus for the brand in the new year.\u00a0<\/p>\n

\"AD_4nXc1Vt2OqHY54yg-Goz3jAsGsaIt5uHlfa6XPIuUbifJpQWxX2TNBfMU_tcDjzhTDBQiEA3Krve3wVzp71csICNdZnFiZT14EZun9H81pQE5n8ofPBJD9jWBn2X75LOb9YcN5tO6?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

Mega Bloks<\/a> is LEGO\u2019s competitor, and has been around for about 30 years<\/a>. What\u2019s interesting is that although they sell a very similar product, their audience actually skews more female:\u00a0<\/p>\n

\"AD_4nXczxs24KHdibo37uKXN1ve-I5824NNDdda_a7JTHOvR0mbeZznMJFjeazR7kyVHxYnIy3etqjVz6Q5fCOCooLGcneaoS5D-R5Y94RSu3_tyGaxme1024mDMnm1QCwo36pjzK_2eHQ?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

This poses an opportunity for LEGO. In order for LEGO to grow their female audience, they don\u2019t need to look much further than the Mega Bloks audience. Because, here\u2019s a similar brand who has been able to capture these female audiences who likely would be just as interested in playing with LEGO, if LEGO targeted them using a similar strategy.<\/p>\n

To target these female Mega Bloks audiences, LEGO must learn what their interests are, how they behave online, and who they are influenced by. All details can be used to create impactful ads that are guaranteed to resonate.\u00a0<\/p>\n

For example, within the Audience Intelligence platform we can view the demographic, psychographic, personality and interest data that tell us who this MegaBloks female audience is at their core.\u00a0<\/p>\n

Here is also where the AI comes into play. The app uses artificial intelligence to analyze shared interests and behaviors of and organize these affinity groups into clusters for you to review.\u00a0<\/p>\n

The \u201cMedia Affinity\u201d tab within Audience Intelligence displays the types of media this female Mega Bloks audience loves. A rich insight here is that they are big fans of JoJo Siwa\u2019s YouTube channel.<\/p>\n

So in order to get their product in front of this audience, LEGO should run ad space on JoJo Siwa\u2019s YouTube videos.\u00a0<\/p>\n

\"AD_4nXf5Nzvpaj_sdaWmKtNLOwB8dck40zvWpw3NDzaP1D11ZmSqJBugToT8RnagyGeQdr0uE1wPMVDyG6-tzzRSXfvd0RO4exlxJQL5HCCyIe0lJu0QHqX1OzHCDzLgk-q3sqRVNWnDwQ?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

This is just one way LEGO could use Audience Intelligence<\/a> to learn from their competitors’ audience, and capture a new target demographic, growing their female customer base in 2025.\u00a0<\/p>\n

Example 2: Monster Energy Drink<\/h2>\n

When you think of Monster Energy Drinks you probably think about their audience of Gamers or BMX Bikers. This has been their target audience for a long time; these \u201cmale gamer and sports fans\u201d types.<\/p>\n

You can see when we look at their audience<\/a> that these are the types of clusters that surface:\u00a0<\/p>\n

\"AD_4nXeSxngDY4hilDn6jS5nByoVWU6vWaaAWK-LwcBTDRjX_nJQwIa42Q94ArKFZASInB-EdF9e6vECjUzqOHvYsf-vuWLobmyqNHdE1IasMBjjdyN_2oGomJgTznJLt8Cfuuy3GUAU?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n
\"AD_4nXdtnW--J7owJ76yPF0HIWT3AjqERSHpk5KzYmRWG5eAjtO53_kwfqSo4Op-fxSHJUgV4lqGpSROizYQ_SoMQ8vab4MgakPGmTuyO1BmIHFi1BKQ2hwyv2d9pdYr_94I2YYlrhlt?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

Monster\u2019s ads also reflect this; that they are used to target this gamer audience.\u00a0<\/p>\n

\"AD_4nXd4clXd_66NsaOMbVadv6PB8C-D24CptdHPW0iv8iOXflJ5oxf3MgxHoxNe9DVfBeE6LIWuSV0_GxHUyUus7sIvRjK3u05e9_3Y71HQlCrFUP4jVXF8lcrlDXCHE3VAQN-wTdZzOQ?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

But Monster has now expanded their energy drink offering to include low calorie and zero sugar options<\/a>, and they have gone with a more feminine packaging style suggesting they are looking to expand their audience outside of this gamer or sports player lifestyle, and towards a more female fitness focused audience.\u00a0<\/p>\n

\"AD_4nXe7kFLJA3jctcill9s8l7BPME6yJ0bFdb9TZD6dB2ASoA-1cxlnBOz6RxmH6a25huL0ZLpxwBQwlynK-wgD_XWZ2zvsAtEsJSORlZYE2rHxETWv8KoqjSRvCdLabvu3Kg7LfKcC?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

If this is indeed the case, the simplest way to do this would be to look to a competitor who has already paved the way.\u00a0<\/p>\n

CELSIUS <\/strong>Energy Drinksis one brand that has already managed to capture an audience of \u201cHealth & Fitness\u201d individuals who are looking for this zero sugar, low calorie energy drink option to consume before the gym or a busy day on the go.\u00a0<\/p>\n

We can see proof of this in the ads they create and the clusters that surface within their own audience<\/a>:\u00a0<\/p>\n

\"AD_4nXePL0ytWkeVxf1K3vggKE9sZsPkZaoIV8dnot9r_IJvXzamDKRXwTjhk6hxSd0jGcTdngjs_gyfjDE4mi-WnmIiHiFGFATkOaevWF5T4tmjRZEWWW4IovYfDIosUdeKjZot5xOqdQ?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n
\"AD_4nXc9GVMmfW4CJZYEyPmq9KDVbv6HGIXKk2WUWouH5ea8pHHmvPgQy-00HByaPisWSPTDhZUsCead254pyOaBu7kFd2TmdfqJ0WvgpmbhlUEJokB865aZXgHjVi2yz6WOWhmivz1MZQ?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

All Monster has to do in this scenario is use Audience Intelligence<\/a> to automatically surface the most important insights on this \u201cHealth & Fitness\u201d cluster such as their top interests and influencers, their defining demographic data, and how they self-describe; all data needed to target and capture them effectively.\u00a0<\/p>\n

For an audience of \u201cHealth & Fitness\u201d fans, the most effective way to reach them is probably through the fitness influencers they follow and trust.\u00a0<\/p>\n

Within the CELSIUS Audience insights report, Monster can access their list of top influencers like the one we see below:\u00a0<\/p>\n

\"AD_4nXdEV9mFZlK8jkMt152z2kkHMMXP2qTSQBdtbUnSqXS77Xl98Lupww1wLMFvVJ7mrU5msvwKO8Rlmby9i9hFSbT7DdkTKOaPKeT7Jpeu7ap_3B0AXmJilHhWHwcWk1BSPF4q_Tpg?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

Monster can then begin to partner with these same influencers to promote Monster Energy Drink\u2019s new line of \u201chealthier\u201d energy drink products.\u00a0<\/p>\n

This is a data-backed, guaranteed way to put their product in front of this \u201cHealth & Fitness\u201d audience and ultimately grow their reach.\u00a0<\/p>\n

Example 3: Netflix\u00a0<\/h2>\n

In recent years, Netflix has been trying to expand into the gaming scene<\/a>.\u00a0<\/p>\n

\"AD_4nXco4gqB5vBvN5I74FChPHDp5_hkmry7sZIT6UXi6cgEGI45wBKkcKIUmTHl5bkcZMH7XOaztIGT-OCmNcB5D7FxAE3vIaAFD7l2r9PGUTbK08yKEVPjrHxXJDUBu_40bJQXFbr1rg?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

They have introduced over 100 game titles to their streaming service since November 2021, and they still have massive plans<\/a> to develop this section of their business. They must believe there is still a lot of opportunity for growth.\u00a0<\/p>\n

According to Netflix\u2019s Audience Intelligence report, \u201cGaming\u201d is currently just one small section of their overall audience<\/a>:\u00a0<\/p>\n

\"AD_4nXeja_F7gPVbGkYeYCO0-KYbMxFLTUbil4RHNpZNqZARG4MHXA3rXcwKqqSbs00Zce3Vt-E9_TepoOHyE_Yzwn4Aa01VFN-pAlZaiWC_TJO5fh2Y1RP6x8aoUUI2k1cxC9cNUFTF7g?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

In order to grow this audience, they need to know how to target them more effectively. In the gaming world there are hundreds of different sub-communities of gamers, all of which need to be advertised differently.\u00a0<\/p>\n

Twitch<\/a> is an online gaming streaming service with 36 million monthly users.\u00a0<\/p>\n

They\u2019re a great resource for Netflix, who can analyze their audience of gamers and figure out the best ways to target them.\u00a0<\/p>\n

If we look at Twitch\u2019s Audience Intelligence report, you can see a variety of different gamer types within the Twitch audience<\/a>:\u00a0<\/p>\n

\"AD_4nXdKia9JXJqznoCqa1mfctm9fSx3gk7UfNtM-oTscC7DBMSiQD7FMbL_o6jUUdy7VAMmRYdnIAlAdVVWb2bnZulbrh8TQhst8eSw5wdAMpRm7EVrN950okN2e14Cn_7XxO77-V2_Rg?key=1QpjLdxFUWwAMljKXlVm32H-\"<\/picture><\/figure>\n

Netflix could use the details on each cluster to build out similar gaming audiences within their social ad platforms (ie. by age, gender, distinctive interests and keywords) to target these audiences directly.\u00a0<\/p>\n

This is a great example of a brand entering a new market (from TV and Movie streaming to Gaming) that could use the help of Audience Intelligence to target these net-new audience groups.<\/p>\n

Reach New Audiences in 2025\u00a0<\/h2>\n

Expanding into new audiences is essential for established brands to see growth in 2025. But growing an audience demands data-driven strategies.\u00a0<\/p>\n

By \u201clooking over the fence\u201d and leveraging the Audience Intelligence app in the SEMRUSH app center brands can uncover the insights they need to identify untapped audiences and craft campaigns that resonate with them.\u00a0<\/p>\n

Whether it’s the example of LEGO trying to attract a new female audience, Monster targeting a new lifestyle group, or Netflix connecting with a whole net-new audience of gamers – the key to growing your audience is understanding them deeply enough to engage with them effectively.\u00a0<\/p>\n

With Audience insights at your fingertips breaking into these new markets becomes achievable, and scalable – try it today.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The beginning of the new year for most brands means setting new goals for growth. For long-time established brands that means expanding into new and untapped markets. But reaching these new audiences requires more than just brand ambition – it requires access to the right audience data to help pave the way. 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