{"id":356552,"date":"2026-07-09T12:56:21","date_gmt":"2026-07-09T12:56:21","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/5-questions-to-ask-ai-to-help-develop-marketing-personas\/"},"modified":"2026-07-09T12:56:21","modified_gmt":"2026-07-09T12:56:21","slug":"5-questions-to-ask-ai-to-help-develop-marketing-personas","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=356552","title":{"rendered":"5 Questions to Ask AI to Help Develop Marketing Personas"},"content":{"rendered":"


\n<\/p>\n

\n

Generative AI has only been around for a few years, but it\u2019s already proven to be quite a helpful tool. With just a few prompts, you can step into the shoes of a donor, customer, or patient faster than manual brainstorming and tedious hands-on research ever could. As a result, you can save your team time and resources, allowing you to dedicate more time to implementing your <\/span>website design strategy<\/span><\/a> and creating marketing materials.<\/span>\n<\/p>\n

But AI is still just a tool. <\/span>While it helps with your research, it\u2019s still a good practice to validate any information that comes out of your AI tool with your team, your own data, and your users<\/b>.<\/span>\n<\/p>\n

To get you started with using AI to develop marketing personas, we\u2019ve created a list of five questions to ask with real Gemini input and output examples. That way, you can harness the <\/span>true marketing potential of AI<\/span><\/a>. Let\u2019s get started!<\/span>\n<\/p>\n

1. Can you build a marketing persona with the following attributes?\u00a0<\/span><\/h2>\n

Marketing personas are fleshed-out profiles of specific segments of your target audience. You may have a solid understanding of your audience as a whole, but it\u2019s still important to understand the differences among customers to cater to each of their needs.\u00a0<\/span>\n<\/p>\n

A well-rounded marketing persona will contain the customer\u2019s goals, challenges, preferences, and demographics. Ideally, you\u2019d connect with actual customers to learn more about them, but you may not have the capacity to do that if your team is short on time or staff. Instead, you can have AI produce a quick overview of a marketing persona, thus closing some gaps in your research until you can connect more closely with real customers.\u00a0<\/span><\/p>\n

\n
<\/a><\/div>\n<\/div>\n

Let\u2019s walk through an example of how to ask Gemini for a marketing persona. In this case, we\u2019ll be acting as a niche business that creates furniture out of recycled materials. Remember that the more specific you are in your prompts, the better Gemini\u2019s responses will be.<\/span>\n<\/p>\n

Here\u2019s an example of a prompt for creating a marketing persona:<\/span>\n<\/p>\n

Can you build a marketing persona for someone looking to buy furniture made out of recycled materials? Please include details about this person\u2019s goals, pain points, values, accessibility needs, and decision criteria for purchasing furniture.<\/i><\/b>\n<\/p>\n

Take a look at Gemini\u2019s response:<\/span>\n<\/p>\n

\"Question\n<\/picture>\n \"Question\n<\/picture>\n \"Question\n<\/picture>\n \"Question\n<\/picture>\n<\/p>\n

While this persona is a great starting point, you should still incorporate feedback from real customers to make sure you\u2019re accurately identifying and serving their needs. Compare this feedback with Gemini\u2019s response, and make changes as needed.<\/span>\n<\/p>\n

2. How would this person describe their challenges in their own terms?<\/span><\/h2>\n

When you\u2019re reaching out to potential customers, you want to meet them where they are. Incorporating your target audience\u2019s language in your communications is effective because it shows you understand the consumer and are willing to adapt to reach them more easily. This will lead to more lead conversions in the future.\u00a0<\/span>\n<\/p>\n

Check out this example of a prompt for defining the language of your target audience:<\/span>\n<\/p>\n

How would the eco-conscious buyer describe their challenges in their own words?<\/i><\/b>\n<\/p>\n

Here\u2019s Gemini\u2019s response:<\/span>\n<\/p>\n

\"Question\n<\/picture>\n \"Question\n<\/picture>\n \"Question\n<\/picture>\n \"Question\n<\/picture><\/p>\n

\n
\n<\/picture>\n<\/a><\/div>\n<\/div>\n

Avoid using industry jargon in your communications, as your audience may not be familiar with it. Instead, having AI describe how a particular persona would frame their challenges in their own terms can help you quickly understand the language you should be using.\u00a0<\/span>\n<\/p>\n

Understanding each persona\u2019s challenges can also help you to determine the types of calls to action to include throughout your website. If your CTAs answer your audience\u2019s questions or solve their problems, they\u2019re more likely to be clicked.<\/span>\n<\/p>\n

PRO TIP<\/b>: You can also ask AI to write a \u201cDay in the Life\u201d journal entry for the persona. Look for emotional friction in that entry\u2014that should give you an insight into your target audience\u2019s pain points. For example, a hospital patient might feel anxious or confused about insurance, so the <\/span>hospital\u2019s website<\/span><\/a> should focus on answering insurance questions.<\/span>\n<\/p>\n

3. What resources does this person use to get their information?<\/span><\/h2>\n

Learning where your target audience gets their information has several benefits, such as:<\/span>\n<\/p>\n