I came across an article on the BBC <\/a>website that I have to share with you. It talks about the sense of smell, this sense often neglected and yet indispensable when tasting a spirit (as we remind here).<\/p>\n <\/p>\n This article relates attempts of TV communicating not only sound & images but also smell. Here is the source and an extract of the article:<\/p>\n In the movie era, attempts to add scent began as early as 1916, when one cinema owner accented a showing of the annual Rose Bowl American Football game with rose oil.<\/em><\/p>\n Then came Smellovision<\/a> (or, as it was initially called, Scentovision). Unveiled at the World\u2019s Fair in New York in 1939, it was little more than a series of pipes attached to viewers\u2019 chairs through which a projectionist could deliver smell in sync with the images they were showing. The technology only gained popular attention in 1960 when it was revived in slightly simplified form for the release of Scent of Mystery.<\/em><\/p>\n A thriller starring an uncredited Elizabeth Taylor, key plot points were accented with scents piped into the auditorium at large, such as when the assassin smoked a pipe. The film, and Smellovision itself, was a flop, largely because the scent technology worked so poorly \u2013 a hiccup in timing could cause problems, and the scents were too diffuse to give a satisfactory experience. Clearing an odour in a timely fashion for the next to waft freely was also troublesome.<\/em><\/p>\n A rival system, known as Aromarama<\/a>, displayed similar shortcomings.<\/em><\/p>\n Why this extract? Because it\u2019s quite interesting, but above all it shows that the desire to communicate smells has been there for a long time. But it is very difficult and very expensive. It\u2019s expensive because it\u2019s difficult to do and it\u2019s difficult because unlike colors, we rarely agree on smells, and the effects they have on us.<\/p>\n You\u2019ll tell me, we still don\u2019t understand what this has to do with spirits.<\/p>\n Really?<\/p>\n But what if you went to a store and tapped on a computer that would transmit to your brain the smell and taste of a wine or a spirit?<\/p>\n Wouldn\u2019t that be great? Wouldn\u2019t that avoid a lot of deceptions?<\/p>\n This brings me to another invention that I discovered thanks to Olivia Jezler (great instagram account!<\/a>) which seems to be a little closer to reality.<\/p>\n
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