{"id":354730,"date":"2026-07-08T08:23:44","date_gmt":"2026-07-08T08:23:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/unusual-marketing-the-great-big-one-by-j-c-geiger\/"},"modified":"2026-07-08T08:23:44","modified_gmt":"2026-07-08T08:23:44","slug":"unusual-marketing-the-great-big-one-by-j-c-geiger","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=354730","title":{"rendered":"Unusual Marketing: The Great Big One by J. C. Geiger"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-7034\">\n\t\t<!-- .entry-header --><\/p>\n<div class=\"entry-content\">\n<p>I wanted to share a really cool video made by my old pal and partner in crime (and fabulous writer in his own right!), J. C. Geiger, whose book <a href=\"https:\/\/jcgeiger.com\/books\" target=\"_blank\" rel=\"noopener\">THE GREAT BIG ONE<\/a> is out now!<\/p>\n<p><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"An Unusual Book \\\\ J. C. Geiger\" src=\"https:\/\/player.vimeo.com\/video\/643105353?h=0ee3165ab1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This is a downright intriguing, indie-bookstore-boosting project that about from a desire to make <em>the ultimate<\/em> mixtape. Scavenger hunt. Mixtape-scavenger-hunt-old-school-throwback. Well, actually, it started as the ultimate indie music festival. In 2020. Well, that didn\u2019t quite pan out the way J. C. had hoped. So instead he approached all of his favorite bands (hey, why not!) and asked them to write songs for his project.<\/p>\n<p>And they DID.<\/p>\n<p>And the project described in this video was the result. (And maybe the beginning of some exciting things.) Please check out his work, this project, and THE GREAT BIG ONE! I can\u2019t wait to see how this plays out. If only I had something that played CDs, let alone cassettes \u2026 \ud83d\ude09<\/p>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->\t<\/div>\n<p><!-- .entry-content --><\/p>\n<p>\t <!-- .entry-footer -->\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I wanted to share a really cool video made by my old pal and partner in crime (and fabulous writer in his own right!), J. C. Geiger, whose book THE GREAT BIG ONE is out now! This is a downright intriguing, indie-bookstore-boosting project that about from a desire to make the ultimate mixtape. Scavenger hunt. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96624,98],"tags":[1022,139015,2338,8402,4954],"dealstore":[],"offerexpiration":[],"class_list":["post-354730","post","type-post","status-publish","format-standard","hentry","category-events","category-marketing","tag-big","tag-geiger","tag-great","tag-marketing","tag-unusual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unusual Marketing: The Great Big One by J. C. 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