By Dave Stys<\/a> July 7, 2026<\/span><\/h4>\nSend an email, get a click, make a sale. Now you can trace that sale back to the exact subject line that started it. AWeber automatically tags every link in every email with UTM parameters before your email goes out. Open Google Analytics<\/a> and the data\u2019s already waiting for you.<\/p>\nNo manual setup.<\/p>\n
Every link gets tagged automatically<\/h3>\n
AWeber adds three UTM parameters to every link at send time.<\/p>\n
\n- utm_source<\/strong> is set to
aweber<\/code><\/li>\n- utm_medium<\/strong> is set to
email<\/code><\/li>\n- utm_campaign<\/strong> is set to your email\u2019s subject line<\/li>\n<\/ul>\n
Each email gets its own campaign label in Google Analytics, named after its subject line. You can compare performance across sends without touching a single URL.<\/p>\n
Already adding your own parameters? Yours stay put<\/h3>\n
AWeber detects existing UTM parameters and leaves them alone. If you\u2019ve already tagged a link with your own campaign values, AWeber won\u2019t overwrite them. Your custom tracking stays intact.<\/p>\n
See which emails actually move people to buy<\/h3>\n
In Google Analytics, go to Acquisition > Traffic acquisition<\/strong> and filter by source\/medium (aweber \/ email<\/code>). Every email shows up as its own campaign.<\/p>\nPull your last several sends. You\u2019ll see which messages drove traffic, which drove conversions, and which fell flat.<\/p>\n![\"Image](\"data:image\/svg+xml,%3Csvg%20xmlns=\")
![\"Image](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-2-2026-02_09_29-PM-1024x576.jpg\")
<\/figure>\nTurn it on or off from your list settings<\/h3>\n
No manual setup.<\/p>\n
Every link gets tagged automatically<\/h3>\n
AWeber adds three UTM parameters to every link at send time.<\/p>\n
- \n
- utm_source<\/strong> is set to
aweber<\/code><\/li>\n- utm_medium<\/strong> is set to
email<\/code><\/li>\n- utm_campaign<\/strong> is set to your email\u2019s subject line<\/li>\n<\/ul>\n
Each email gets its own campaign label in Google Analytics, named after its subject line. You can compare performance across sends without touching a single URL.<\/p>\n
Already adding your own parameters? Yours stay put<\/h3>\n
AWeber detects existing UTM parameters and leaves them alone. If you\u2019ve already tagged a link with your own campaign values, AWeber won\u2019t overwrite them. Your custom tracking stays intact.<\/p>\n
See which emails actually move people to buy<\/h3>\n
In Google Analytics, go to Acquisition > Traffic acquisition<\/strong> and filter by source\/medium (
aweber \/ email<\/code>). Every email shows up as its own campaign.<\/p>\nPull your last several sends. You\u2019ll see which messages drove traffic, which drove conversions, and which fell flat.<\/p>\n
<\/figure>\nTurn it on or off from your list settings<\/h3>\n
- utm_medium<\/strong> is set to
![\"Image](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-2-2026-02_09_29-PM-1024x576.jpg\"\/)
![\"Screenshot](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2026\/07\/utm-tracking.webp\"\/)
![\"Screenshot](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2026\/07\/utm-tracking.webp\"){kind=tracking}
<\/figure>\n