{"id":350831,"date":"2025-12-19T06:09:04","date_gmt":"2025-12-19T06:09:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/indian-mens-skincare-upgrade-etbrandequity\/"},"modified":"2025-12-19T06:09:04","modified_gmt":"2025-12-19T06:09:04","slug":"indian-mens-skincare-upgrade-etbrandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=350831","title":{"rendered":"Indian men\u2019s skincare upgrade, ETBrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>                    <!-- Display video article in news article for the custom next story --><\/p>\n<p>                    <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\";margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/126068995.cms\" captionrendered=\"1\" alt=\"\"\/><\/figure>\n<p>India\u2019s men are no longer treating skincare as a one-off fix ahead of weddings or special occasions, nor are they relying on products borrowed from spouses. What was once a narrow grooming aisle dominated by soaps and shaving creams is steadily expanding into cleansers, sunscreens, serums, and targeted treatments. This shift is drawing growing interest from investors, prompting acquisitions by large FMCG companies and accelerating adoption through digital-first channels. The change gathered pace in the post-pandemic years.<\/p>\n<p><!-- PROMOSLOT_M -->Data from Tracxn shows that men\u2019s skincare startups in India raised $102.6 million since 2015, with all of the top five funding rounds in the category taking place after 2020. Funding peaked in 2022 at $49.8 million before slowing sharply to $4.1 million in 2024 and just $162,000 so far in 2025, reflecting a broader pullback in venture capital funding. <\/p>\n<p> Reginald Men, which was acquired by Honasa Consumer for Rs 195 crore earlier this month, found early traction by focusing on sunscreen. \u201cIn our initial testing, sunscreen clearly stood out,\u201d said founder Trisha Reddy Talasani. \u201cWe focused all our energy on that SKU and marketed it specifically to men, even though women can also use it.\u201d Lower customer acquisition costs among men in tier II and tier III markets helped the bootstrapped brand scale through both direct-to-consumer channels and marketplaces, which now contribute roughly equally to its sales. FMCG companies are watching the category closely.Godrej Consumer Products\u2019 Rs 450 crore acquisition of Muuchstac last month was less about traditional grooming and more about nudging men up the value chain from soap to facial cleansers. \u201cIt represented an upgrade from soap to face wash and added capabilities with a strong PL,\u201d said GCPL Managing Director and CEO Sudhir Sitapati. Industry executives believe men\u2019s skincare is still in the early stages of segmentation. \u201cMen\u2019s grooming has been under-indexed in India for years,\u201d said Angshuman Bhattacharya, partner and National Leader for Consumer Products and Retail at EY. \u201cWhile many skincare benefits are gender-agnostic, women-centric branding has historically excluded men. What\u2019s changing is a sharper focus on efficacy, chemistry, and education, not just masculine positioning.\u201d Quick commerce platforms are also seeing early signs of habit formation. \u201cOver the last 12\u201324 months, men\u2019s grooming on Instamart has grown over 100% year-on-year,\u201d a Swiggy Instamart spokesperson said, citing rising demand driven by convenience and privacy.<br \/>                    <!-- Category Most Read Placement --><\/p>\n<div class=\"bottom-author-detail-tag\">\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                                    <!-- \n\n<li> Updated On Dec 19, 2025 at 09:21 AM IST<\/li>\n\n --><\/p>\n<li>Published On Dec 19, 2025 at 09:21 AM IST<\/li>\n<p>                                    <!-- \n\n<li class=\"desktop-view\">2 min read<\/li>\n\n -->\n                                <\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- Comment Section --><\/p>\n<p>                    <!-- Comment Section --><\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals. <\/h2>\n<h3>Subscribe to Newsletter to get latest insights &amp; analysis in your inbox.<\/h3>\n<\/p>\n<p>            <!-- \n\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\">\n            <\/figure>\n\n -->\n        <\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>All about ETBrandEquity industry right on your smartphone! <\/h2>\n<p>                                            <!-- \n\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\">\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\" \/>\n                            <\/a>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\">\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\" \/>\n                            <\/a>\n                        <\/div>\n\n    --><\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <!-- <i><\/i>\n                        <span class=\"scan-text\">Scan to download App<\/span> --><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=3076\" alt=\"\"\/><br \/>\n                        <!-- <span class=\"border-bottom\"><\/span> --><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s men are no longer treating skincare as a one-off fix ahead of weddings or special occasions, nor are they relying on products borrowed from spouses. What was once a narrow grooming aisle dominated by soaps and shaving creams is steadily expanding into cleansers, sunscreens, serums, and targeted treatments. This shift is drawing growing interest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":350832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[136439,1897,228,203,997,8818],"dealstore":[],"offerexpiration":[],"class_list":["post-350831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-etbrandequity","tag-indian","tag-men","tag-mens","tag-skincare","tag-upgrade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indian men\u2019s skincare upgrade, ETBrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=350831\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indian men\u2019s skincare upgrade, ETBrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"India\u2019s men are no longer treating skincare as a one-off fix ahead of weddings or special occasions, nor are they relying on products borrowed from spouses. What was once a narrow grooming aisle dominated by soaps and shaving creams is steadily expanding into cleansers, sunscreens, serums, and targeted treatments. 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