{"id":350584,"date":"2025-12-19T02:22:14","date_gmt":"2025-12-19T02:22:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-184\/"},"modified":"2025-12-19T02:22:14","modified_gmt":"2025-12-19T02:22:14","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-184","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=350584","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Key U.S. wholesalers tell SND they\u2019re closely monitoring trends as we get deeper into the holiday season, with consumers remaining cautious in their purchasing patterns but still willing to spend in certain occasions and categories.<span id=\"more-38857\"\/><\/p>\n<p>\u201cThe quality and price proposition continues to be a critical driver in both wine and spirits,\u201d says Kevin Roberts, chief commercial officer at Breakthru Beverage Group. \u201cWithin spirits, the $20-$50 price range is where most of the growth is coming from. For the wine category, we see consistent trending in the $15-$19.99 range as well as the $25-$50 retail range.\u201d<\/p>\n<p>\u201cAcross the off-premise, we\u2019ve seen demand soften as the year has gone on,\u201d says Marc Sachs, CEO of Republic National Distributing Co. (RNDC). \u201cConsumers are still engaged, but they\u2019re making more careful choices, which is understandable given the broader financial pressures. The on-premise tells a different story. Spirits, in particular, continue to post healthy growth, and that momentum has actually picked up over the last few weeks in many respects. Wine is more mixed, but we\u2019re seeing pockets where it\u2019s performing well. What this tells me is that when people go out, they\u2019re still looking for an experience\u2014something special, something elevated.\u201d<\/p>\n<div>\n<p>\u201cRetailers are managing inventory levels tightly in this environment,\u201d notes Zach Poelma, senior vice president, commercial intelligence, Southern Glazer\u2019s Wine &amp; Spirits. \u201cThat has a more significant impact on brands that may be less familiar to the consumer, such as new innovation that hasn\u2019t proven it can turn quickly yet or more expensive items that traditionally do well during the holiday season for gifting.<\/p>\n<p>\u201cWhile on-premise is declining overall, trends have improved,\u201d Poelma continues. \u201cWe\u2019re seeing the strongest trends in the more affordable sub-channels like Quick Service and Casual Dining, while Fine Dining continues to underperform. But we\u2019re cautiously optimistic that Fine Dining and Polished Casual Dining trends have also bottomed out and will begin to stabilize and then improve.\u201d<\/p>\n<p>\u201cConsumers are still willing to spend, but they\u2019re being much more deliberate about where they place their dollars,\u201d says Sachs. \u201cIn spirits, the very top of the market has felt the most pressure. Ultra-premium has slowed noticeably. But interestingly, the tier right below that\u2014super-premium\u2014continues to grow. That tells me premiumization isn\u2019t going away; it\u2019s just shifting.<\/p>\n<p>\u201cWine has its challenges overall, but the higher price points remain more resilient,\u201d Sachs continues. \u201cYou still see strong interest in quality\u2014still wines over $20 and the higher-end sparkling wines are performing better than the category as a whole. Additionally, we\u2019re seeing real momentum in wine cocktails and non-alcoholic wines, which speaks to changing occasions and new consumer needs.\u201d<\/p>\n<p>Poelma emphasizes that the sweet spot for spirits continues to be brands priced in the middle of the overall category. \u201cThis is typically items priced around $20-$35 for a 750-ml. bottle. Across total spirits they have gained 1-2 points of market share during the last quarter, as consumers in the value segment continue to trade up, but then the ultra-premium and luxury categories experience some trading down. Whiskey and Tequila are performing the strongest here.\u201d<\/p>\n<p><em>We\u2019ll have more from the leading wholesalers on the holiday selling environment and 2026 outlook in the coming days.<\/em><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Key U.S. wholesalers tell SND they\u2019re closely monitoring trends as we get deeper into the holiday season, with consumers remaining cautious in their purchasing patterns but still willing to spend in certain occasions and categories. \u201cThe quality and price proposition continues to be a critical driver in both wine and spirits,\u201d says Kevin Roberts, chief [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-350584","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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