{"id":349938,"date":"2025-12-18T18:44:31","date_gmt":"2025-12-18T18:44:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/floris-van-hoogenhuyze-we-vestr-equity-management-simplified\/"},"modified":"2025-12-18T18:44:31","modified_gmt":"2025-12-18T18:44:31","slug":"floris-van-hoogenhuyze-we-vestr-equity-management-simplified","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=349938","title":{"rendered":"Floris van Hoogenhuyze & WE.VESTR: Equity Management. Simplified."},"content":{"rendered":"


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Floris van Hoogenhuyze co-founded two companies operating in PropTech. First Barqo<\/a>, an\u00a0online boat rental platform and then\u00a0WE.VESTR<\/a>, an equity management platform. Find out what\u2019s his mission at WE.VESTR, what is it about entrepreneurship that particularly attracts him and how he\u2019s contributing to the startup ecosystem in the Netherlands.
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1. Hi Floris, thank you for agreeing to do the interview. Could you tell us a bit about your background and how you entered the startup world?<\/b><\/p>\n

I\u2019m originally from The Hague and I\u2019ve always known that I wanted to stay in the Netherlands and build something scaleable both within the Dutch market as well as throughout Europe. During my studies, I was always more excited about entrepreneurial activities than I was about typical classwork.\u00a0<\/span><\/p>\n

Once I finished my graduation, I took an internship at a corporate bank in the private and business banking department. It came as no surprise that this was not my calling. So, after the internship, I came into contact with two investors who wanted to partner up and build a startup in real estate. I helped build that company for a couple of years and experienced my first real taste of the startup world.<\/span><\/p>\n

The first companies I co-founded were active in PropTech. The idea for Barqo<\/a> came up in 2014, and we\u00a0built\u00a0the Dutch market leader for online boat rentals. In January of 2020, I\u00a0founded\u00a0WE.VESTR<\/a>. Since then we have been building WE.VESTR, and we are happy to serve entrepreneurs and release updates for the platform.<\/i><\/p>\n

2. WE.VESTR<\/a>\u00a0puts founders and investors in control of their ventures. Could you tell us more about your mission?<\/b><\/p>\n

We like to say that WE.VESTR<\/a> is where entrepreneurs manage their equity. Our mission is to make the equity investment process easier for both founders and investors. To do this, we\u2019re digitizing cap tables, streamlining shareholder management, simplifying portfolio management as well as making employee option plans easy to manage for both founders and employees. Long term, we\u2019re also working to tokenize shares to enable primary\/internal exchanges of company shares.\u00a0<\/span><\/p>\n

3. What is it about entrepreneurship that particularly attracts you? How do you feel you\u2019re contributing to the startup ecosystem in the Netherlands?<\/b><\/p>\n

I\u2019ve always been drawn to entrepreneurship because it\u2019s truly boundless and comes down to people rallying around an idea to create something that will improve the world around them. I think that\u2019s pretty exciting. We created\u00a0WE.VESTR<\/a> because of our own experience as entrepreneurs. Cap tables, financials, shareholders and legal documents were always managed in multiple softwares. This caused constant headaches for my past co-founders and shareholders and has dramatically improved through a centralized platform like ours.<\/span><\/p>\n

We always say that WE.VESTR is a new solution to an old problem, and our ultimate goal is to make the lives of both founders and investors, easier. We save them time and simplify equity management. Our core driver in doing all of this is to unlock the true potential of entrepreneurs by giving them more time to build something amazing. We\u2019re really in the business of empowering entrepreneurs because, ultimately, they are our customers. The more entrepreneurs we support, the more customers become available to us.\u00a0<\/span><\/p>\n

4. You\u2019re a serial entrepreneur. Could you tell us a bit about other companies you founded and share the top three lessons for founders you\u2019ve learned over the years?<\/b><\/p>\n

The first companies I co-founded are operating in PropTech. The idea for\u00a0 Barqo<\/a> came up in 2014, and we build the Dutch market leader for online boat rentals. In January of 2020, I co-founded WE.VESTR. Ever since then, we\u2019ve been building WE.VESTR, and we\u2019re happy to be serving customers and releasing updates to the platform.<\/span><\/p>\n

The three lessons I\u2019d like to share with fellow entrepreneurs are:<\/span><\/p>\n