{"id":349914,"date":"2025-12-18T18:21:44","date_gmt":"2025-12-18T18:21:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/hugo-bone-from-aml-my-creative-highlight-of-2025\/"},"modified":"2025-12-18T18:21:44","modified_gmt":"2025-12-18T18:21:44","slug":"hugo-bone-from-aml-my-creative-highlight-of-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=349914","title":{"rendered":"Hugo Bone from AML: my creative highlight of 2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Spunk for milk. A not-so-delicious line in the absolutely delicious \u2018I Swear\u2019 \u2013 without a doubt my creative highlight of the year. Kirk Jones\u2019s movie charts the real life story of John Davidson, an ordinary kid form Galashiels who develops Tourette\u2019s at the age of 14, finds a way through its myriad challenges, and dedicates his life to raising awareness of the condition, eventually being awarded an MBA for his profound efforts.<\/p>\n<p>One of my kids has Tourette\u2019s, which made it a tough watch to say the least. But everyone should see it. Not just for the education, but for the fascinating, eye-opening, heart-wrenching journey. I challenge you not to cry.<\/p>\n<p><iframe loading=\"lazy\" title=\"I SWEAR - Official Trailer | STUDIOCANAL\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/oeWqQN3snCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>And if it gives you an excuse<a href=\"https:\/\/aml-group.com\/our-work\/tourettes-action-2\/\"> to watch the work we\u2019ve done this year for charity Tourette\u2019s Action<\/a>, so much the better.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1832693\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-18-at-14.56.01-200x200.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-18-at-14.56.01-200x200.png 200w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-18-at-14.56.01-300x300.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-18-at-14.56.01-768x765.png 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-18-at-14.56.01.png 990w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\"\/><\/em><\/p>\n<p>\u00a0<\/p>\n<p><em>Hugo Bone is executive creative director at <a href=\"https:\/\/aml-group.com\/\">AML<\/a><\/em><\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Spunk for milk. A not-so-delicious line in the absolutely delicious \u2018I Swear\u2019 \u2013 without a doubt my creative highlight of the year. Kirk Jones\u2019s movie charts the real life story of John Davidson, an ordinary kid form Galashiels who develops Tourette\u2019s at the age of 14, finds a way through its myriad challenges, and dedicates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":349915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[31789,284,1087,15872,239],"dealstore":[],"offerexpiration":[],"class_list":["post-349914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-aml","tag-bone","tag-creative","tag-highlight","tag-hugo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hugo Bone from AML: my creative highlight of 2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=349914\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hugo Bone from AML: my creative highlight of 2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Spunk for milk. 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