{"id":349740,"date":"2025-12-18T16:09:41","date_gmt":"2025-12-18T16:09:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/seos-should-not-dismiss-geo-for-being-low-traffic\/"},"modified":"2025-12-18T16:09:41","modified_gmt":"2025-12-18T16:09:41","slug":"seos-should-not-dismiss-geo-for-being-low-traffic","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=349740","title":{"rendered":"SEOs Should Not Dismiss Geo for Being Low-Traffic"},"content":{"rendered":"


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What even is SEO? Back (5+ years ago), when I was working as a consultant, most of our clients had SEO teams that were responsible for their sites\u2019 Google Analytics installations. Why is that? Google Analytics is not a search engine. It could easily be the purview of the UX team, or the Paid Search team, or engineering\/tech\/product, etc.\u00a0<\/p>\n

At least part of the reason for this common delegation is that SEOs have carved out a niche as being generalist technical marketing problem solvers. I recently heard\u00a0Pierre Far<\/a> describe SEOs as de facto website product owners. And, while I like that framing, even that does not capture, for example, the off-site work that many SEOs do.<\/p>\n

One thing we can likely all agree on is that many SEOs do not have a positive outlook right now. I view agencies as both the dynamic core and the talent factories of SEO, and many traditional, scalable SEO agency activities are seeing their ROIs squeezed over time, primarily by Google\u2019s changes to the SERPs and algorithm. A recent\u00a0survey<\/a> by Rand Fishkin and my former colleague, Paddy Moogan, shows that while there are green shoots, many digital agencies (84% in the survey offer SEO services) are seeing weak sales pipelines and slow closing. There is perhaps a reluctance to invest in SEO amidst so much uncertainty.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

What even is SEO? Back (5+ years ago), when I was working as a consultant, most of our clients had SEO teams that were responsible for their sites\u2019 Google Analytics installations. Why is that? Google Analytics is not a search engine. It could easily be the purview of the UX team, or the Paid Search […]<\/p>\n","protected":false},"author":1,"featured_media":349741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[21902,10619,171480,83573],"dealstore":[],"offerexpiration":[],"class_list":["post-349740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dismiss","tag-geo","tag-lowtraffic","tag-seos"],"yoast_head":"\nSEOs Should Not Dismiss Geo for Being Low-Traffic - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=349740\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEOs Should Not Dismiss Geo for Being Low-Traffic - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What even is SEO? Back (5+ years ago), when I was working as a consultant, most of our clients had SEO teams that were responsible for their sites\u2019 Google Analytics installations. Why is that? Google Analytics is not a search engine. 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