{"id":349705,"date":"2025-12-18T15:36:29","date_gmt":"2025-12-18T15:36:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/diageo-sells-east-african-breweries-to-asahi-for-2-3bn-drinks-international\/"},"modified":"2025-12-18T15:36:29","modified_gmt":"2025-12-18T15:36:29","slug":"diageo-sells-east-african-breweries-to-asahi-for-2-3bn-drinks-international","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=349705","title":{"rendered":"Diageo sells East African Breweries to Asahi for $2.3bn &#8211; Drinks International"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>EABL (East African Breweries) is the largest beer business in east Africa with a strong presence in Kenya, Uganda and Tanzania and the transaction has reportedly generated $2.3bn in net proceeds.<\/p>\n<p>Diageo has committed to enter into long term licensing agreements as well as transitional service agreements with EABL. Locally owned brands will remain owned by EABL and there will be refreshed agreements for EABL to produce certain Diageo spirits, RTD brands and Guinness \u00a0under licence plus the import and distribution of other Diageo spirits.<\/p>\n<p>Nik Jhangiani, interim CEO of Diageo, said:\u00a0\u201cEABL and Diageo have built the largest beer business in East Africa, a testament to driven people with a passion for the consumers and communities they serve.<\/p>\n<p>\u201cWe remain committed to returning the group to well within our target leverage ratio range of 2.5 &#8211; 3.0x through disposals of non-strategic, non-core assets, alongside delivering positive operating leverage, and tighter capital discipline.\u201d<\/p>\n<p>In the fiscal year ended 30 June 2025, EABL reported net sales of $996m and net income of $94m, with net debt at $229m.<\/p>\n<p>Atsushi Katsuki, president and CEO of Asahi, added:\u00a0\u201cThis business is a high-quality, leading company in Kenya, Uganda, and Tanzania, with an unrivalled brand portfolio and marketing capabilities, state-of-the-art production facilities and strong market shares.<\/p>\n<p>&#8220;Together with its excellent management team and employees, we will pursue sustainable growth and medium- to long-term enhancement of corporate value, while contributing to the development of the local economies.\u201d<\/p>\n<p><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>EABL (East African Breweries) is the largest beer business in east Africa with a strong presence in Kenya, Uganda and Tanzania and the transaction has reportedly generated $2.3bn in net proceeds. Diageo has committed to enter into long term licensing agreements as well as transitional service agreements with EABL. Locally owned brands will remain owned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":349706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[67640,9229,23159,171454,3171,171453,13829,17383,907,14030,5038,171455,171458,171464,5971,3006,14882,171457,171461,7293,171460,30641,12659,171459,16238,171462,171456,171463,171465],"dealstore":[],"offerexpiration":[],"class_list":["post-349705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-2-3bn","tag-african","tag-agreements","tag-asahi","tag-beer","tag-beer-business","tag-brands","tag-breweries","tag-business","tag-diageo","tag-drinks","tag-eabl","tag-eabl-locally","tag-eabl-locally-owned","tag-east","tag-international","tag-kenya","tag-locally-owned","tag-locally-owned-brands","tag-owned","tag-produce-certain-diageo","tag-rtd","tag-sells","tag-service-agreements","tag-spirits","tag-term-licensing-agreements","tag-transitional-service","tag-transitional-service-agreements","tag-udvk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diageo sells East African Breweries to Asahi for $2.3bn - Drinks International - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=349705\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diageo sells East African Breweries to Asahi for $2.3bn - Drinks International - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"EABL (East African Breweries) is the largest beer business in east Africa with a strong presence in Kenya, Uganda and Tanzania and the transaction has reportedly generated $2.3bn in net proceeds. 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