{"id":349254,"date":"2025-12-18T08:10:42","date_gmt":"2025-12-18T08:10:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/boon-bliss-reinventing-gifts\/"},"modified":"2025-12-18T08:10:42","modified_gmt":"2025-12-18T08:10:42","slug":"boon-bliss-reinventing-gifts","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=349254","title":{"rendered":"Boon &#038; Bliss: Reinventing Gifts"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-id=\"5a02da1\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Did you know that 2 out of 5 people lie about liking a gift? Every year, \u20ac20B worth of unwanted gifts clutter our houses and our planet. Over 30% of gift cards that we give to each other \u2013 never get redeemed. As they expire or get lost in our kitchen drawers, merchants add over a hundred billion to their profits. Just imagine, how many beautiful dreams could be realized with this money instead! It\u2019s time for a new gifting solution that fulfils dreams \u2013 <\/span><a href=\"https:\/\/www.leapfunder.com\/round\/boon--bliss-630\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Boon &amp; Bliss<\/span><\/a><span style=\"font-weight: 400;\">! Find out why they\u2019re a product-market fit, what kind of investors they\u2019re looking to attract and what are their plans for the upcoming months.<br \/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5814\" alt=\"A man and a woman in white shirts and jeans sitting on the couch and posing for a photo\" width=\"970\" height=\"500\" srcset=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts-.png 970w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts--300x155.png 300w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts--768x396.png 768w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts--610x314.png 610w\" data-lazy-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts-.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5814\" src=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts-.png\" alt=\"A man and a woman in white shirts and jeans sitting on the couch and posing for a photo\" width=\"970\" height=\"500\" srcset=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts-.png 970w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts--300x155.png 300w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts--768x396.png 768w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2022\/03\/Boon-Bliss-Reinventing-Gifts--610x314.png 610w\" sizes=\"(max-width: 970px) 100vw, 970px\"\/><br \/><\/span><b>1. Hi Katherine, thank you for agreeing to do the interview. Tell us about <a href=\"https:\/\/www.leapfunder.com\/round\/boon--bliss-630\" target=\"_blank\" rel=\"noopener\">Boon &amp; Bliss<\/a>, the idea that got it all started, and the amazing team behind it.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thank you for the opportunity. The idea has been boiling for a while: this feeling of awkwardness when you receive a gift from someone special and you are so blessed with this moment of connection \u2013 but honestly: You. Do. Not. Need. This. Gift.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We all know the drill: it\u2019s the intention that matters most, not the gift. Or\u2026 that\u2019s not the case anymore? With today\u2019s technology and urge for responsible consumption, there must be a better way to give gifts. The topic resonated broadly in my network, and we gave it a start with a design thinking workshop where juices started to flow. As it started to shape as a social FinTech, my Co-Founder Anton took the lead in laying the foundation for a scalable and efficient platform. His previous experience in payments solutions in startups and scaleups combined with my organizational skills and execution track record in the financial sector formed a solid basis for the founding team.\u00a0<\/span><\/p>\n<p><b>2. What problems are you trying to solve? What are the benefits of <a href=\"https:\/\/www.leapfunder.com\/round\/boon--bliss-630\" target=\"_blank\" rel=\"noopener\">Boon &amp; Bliss<\/a>, and why is your startup a product-market fit?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gifting today is a massive source of overconsumption and waste. You will be surprised by the stats: 2 out of 5 people lie about liking a gift. \u20ac20B of unwanted gifts get exchanged globally, year after year. The gift cards market is over \u20ac400B and one-third of it never gets redeemed. Just think how many dreams could have been realized with this money instead!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We put the needs of givers and receivers to the very centre of our solution: givers are done in a snap with a gift that is unique, truly matters and gives a smile, while receivers get all the freedom to spend the raised amount any time, anywhere, zero-waste.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.leapfunder.com\/round\/boon--bliss-630\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Boon &amp; Bliss<\/span><\/a><span style=\"font-weight: 400;\"> helps people put their money where it matters: in fulfilling a dream. Instead of giving a pile of random gifts and gift cards, friends and family can money pool together for something meaningful. We take care of a feedback loop as well \u2013 and thus make sure that the gifts last far beyond the moment of giving and receiving.\u00a0<\/span><\/p>\n<p><b>3. How much growth potential do you see for <a href=\"https:\/\/boonandbliss.com\/\" target=\"_blank\" rel=\"noopener\">Boon &amp; Bliss<\/a>, and what type of investors are you looking to attract in this round?<\/b><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.leapfunder.com\/round\/boon--bliss-630\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Boon &amp; Bliss<\/span><\/a><span style=\"font-weight: 400;\"> is set to become the first gift in mind. Globally. And we won\u2019t be satisfied with less. As digital natives are adopting social verticals to get various jobs done \u2013 listen to the music, watch movies together, see what your friends read \u2013 we see an opportunity for gifting to have its very own dedicated vertical.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Yes, it\u2019s ambitious \u2013 and so are the investors that we want to attract in this round. We welcome those who share our vision and are ready to contribute with their wisdom. Angels with B2C experience who \u2018have been there, done that\u2019 and are looking for the next big thing would be a perfect match \u2013 do not look any further and join us!<\/span><\/p>\n<p><b>4. You have a live round on <a href=\"https:\/\/www.leapfunder.com\/rounds\" target=\"_blank\" rel=\"noopener\">Leapfunder<\/a>. What makes it the right tool for your startup, and what do you expect from the round?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Leapfunder makes it a perfect tool to attract diverse smart capital early-stage and yet keep the needed simplicity in the cap table for future VC rounds. We have a great lineup of investors who already made us much smarter during the first conversations \u2013 looking forward to adding more wisdom and experience to the mix.<\/span><\/p>\n<p><b>5. What are your plans for the upcoming months? Tell us about your go-to-market strategy and the plan to acquire customers.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the upcoming months, we are focusing on weddings and corporate group gifting, as we calibrate the product accordingly based on the feedback from earlier experiments. Next to that, we are preparing an influencers campaign to get more buzz out and win the needed trust of the new users in the Netherlands on a broader scale. As we go through these steps, product-led marketing remains key: increasing the conversion ratio from contributors to givers and receivers, incentifying sharing of fulfilled dreams via socials and strengthening network effects.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thank you for sharing your story with us. We wish you the best of luck in your future endeavours.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Join our network of startups &amp; investors!<\/span><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"\/>\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 2 out of 5 people lie about liking a gift? Every year, \u20ac20B worth of unwanted gifts clutter our houses and our planet. Over 30% of gift cards that we give to each other \u2013 never get redeemed. As they expire or get lost in our kitchen drawers, merchants add over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":349255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[14463,3766,171186,9043,468,152667,152668,33705,171187,11439,13693],"dealstore":[],"offerexpiration":[],"class_list":["post-349254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-bliss","tag-boon","tag-boon-bliss","tag-gifting","tag-gifts","tag-live-round","tag-raising-funding","tag-reinventing","tag-reinventing-gifts","tag-startup","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boon &amp; Bliss: Reinventing Gifts - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=349254\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boon &amp; Bliss: Reinventing Gifts - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Did you know that 2 out of 5 people lie about liking a gift? 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