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Despite lingering inflation and economic caution, the 2025 holiday shopping season is on track to deliver solid growth\u2014though at a more moderate pace. According to Deloitte, retail sales are expected to climb 2.3\u20133.3% versus last year, reaching between $1.58 and $1.59 trillion. E\u2011commerce remains a key growth engine, projected to increase 7\u20139%, with online sales nearing $289\u2013$294 billion.<\/p>\n
Notably, Deloitte\u2019s 2025 Retail Holiday Buyer Survey found buyers anticipating average holiday sales growth of 4.5%<\/strong>, reflecting cautious optimism among industry insiders.<\/p>\n AI is also reshaping holiday commerce: Salesforce predicts AI will drive $260 billion in global online sales<\/strong> and a staggering $1.6 trillion in in\u2011store sales<\/strong> during the 2025 holiday season. That\u2019s a powerful case for blending digital and physical campaigns this year.<\/p>\n Even in today\u2019s digital\u2011first world, most holiday purchases still happen in stores, which is why OOH holiday advertising<\/strong> remains one of the most powerful ways to capture attention at the point of purchase. Consumers are actively traveling to malls, shopping centers, and big\u2011box retailers\u2014creating key moments to influence decisions with out\u2011of\u2011home ads. From billboards to in\u2011mall displays, placing your brand in these high\u2011traffic zones keeps it top\u2011of\u2011mind as shoppers enter the point of sale.<\/p>\n Here are three of our top\u2011performing OOH advertising<\/a> options to maximize your holiday marketing impact in 2025:<\/p>\n<\/p><\/div>\nConnecting With Holiday Shoppers Using OOH Advertising<\/h2>\n