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A majority of ads are simply ignored \u2013 a fate worse than being disliked. Clutter-breaking creative ads are a rarity. My weekly compilation<\/a> is a small tribute to brand teams who manage to create work that\u2019s noticed. <\/p>\n Uber Eats: get almost anything<\/strong><\/p>\n Unlike in India where Swiggy & Zomato seem to dominate the \u2018delivery everything\u2019 in the quick-commerce category (through Instamart & Blinkit), Uber Eats is a dominant brand for such a service in the West. Their platform \u2018Get almost anything\u2019 was originally expressed as \u2018almost almost\u2019 anything<\/a> leaving room for a quirky, humorous interpretation: we deliver this<\/em> but not that<\/em>. A new set of ads use names of fruits and brands cleverly to deliver the same point. The fun is in the literal interpretation of say, Jolly Rangers and the tie-in to the brand proposition. Loved the series. <\/p>\n \n