{"id":348330,"date":"2025-12-17T16:43:47","date_gmt":"2025-12-17T16:43:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/nbcu-showcases-new-ai-powered-ad-offerings-ahead-of-2026-ces\/"},"modified":"2025-12-17T16:43:47","modified_gmt":"2025-12-17T16:43:47","slug":"nbcu-showcases-new-ai-powered-ad-offerings-ahead-of-2026-ces","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=348330","title":{"rendered":"NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div wp_automatic_readability=\"119.31690580162\">\n<p>Ahead of the 2026 <a href=\"https:\/\/www.adweek.com\/category\/ces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Electronics Show<\/a>, NBCUniversal is showcasing its new AI-powered ad offerings.<\/p>\n<p>On Tuesday, the company invited the press to 30 Rockefeller Plaza, with Mark Marshall, chairman, global advertising and partnerships, and other execs onhand to introduce a new suite of products. These products include AI-powered Contextual Targeting in Live, Live Total Impact, and Performance Insight Hub, each with its own unique set of capabilities.\u00a0<\/p>\n<p>\u201cPremium video is more valuable to advertisers than ever, and with these new innovations, we are providing solutions clients have been asking for, backed by the power of NBCUniversal\u2019s entire cross-platform ecosystem\u2014setting a new industry standard for success,\u201d Marshall said.<\/p>\n<p>The standout product was the AI-powered Contextual Targeting in Live, geared toward the network\u2019s video-on-demand content and live programming, including sports and other events. The AI-powered tool continuously scans content, ensuring the right ad or creative automatically aligns with the most relevant moments on demand or as they unfold live.<\/p>\n<p>The goal is simple: Get consumers the right ad at the right time.<\/p>\n<p>Ryan McConville, evp, chief product officer, advertising platforms &amp; operations, demonstrated the tool\u2019s functionality, showing how a Bounty clean-up ad can be the first to air in the next commercial break after a fumble during an NFL game. In another example, a State Farm ad with Caitlin Clark could air immediately after a three-point buzzer-beater in an NBA game.<\/p>\n<p>Meanwhile, Live Total Impact is designed to leverage real-time viewership of live tentpole moments and extend that engagement across NBCUniversal\u2019s whole ecosystem. Additionally, Performance Insights Hub (PIH) is a proprietary intelligence platform that provides advertisers with a unified view of campaign delivery, audience insights, and full-funnel, in-flight performance.<\/p>\n<p>NBCU also debuted three new ad units for streaming platform Peacock. These include Arrival ads, a first-of-its-kind presence on a user\u2019s profile page that allows brands to own the first impression as soon as viewers enter the platform. Live-in-browse will enable brands to stand out through an on-screen experience on Peacock\u2019s home page as viewers begin scrolling. Finally, full-screen pause ads would allow advertisers to access a high-impact format through programmatic guaranteed deals.\u00a0<\/p>\n<p>As NBCUniversal plans a big year in 2026, advertisers will get to use these products across the media giant\u2019s many tentpole events. Among the highlights, NBC is celebrating its 100th anniversary, and its sports division is gearing up for the Super Bowl, the NBA All-Star Weekend, the Winter Olympics, and the FIFA World Cup on Telemundo.\u00a0<\/p>\n<p>Marshall says the new tools will work across NBCUniversal\u2019s footprint, including broadcast, cable, and streaming, with the offerings showing up in sports, news, entertainment, and Spanish-language programming.\u00a0<\/p>\n<p>\u201cAll of this does not happen unless you don\u2019t have the right content, the right solutions, the right data, the right partners, and thankfully the right team,\u201d Marshall said.<\/p>\n<p><!--nextpage--><\/p>\n<div class=\"horizontal-teaser my-4 py-4 border-top border-bottom\">\n<section class=\"Horizontal_Teaser row d-flex justify-content-center align-items-center\">\n<div class=\"section--teaser_partner col-12 col-md-6 col-xl-4\">                     <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/commerce\/advertisers-can-now-buy-nbcu-streaming-ads-using-albertsons-shopper-data\/\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/11\/albertsons-ctv-nbcu-2025.jpeg?w=640&amp;h=360&amp;crop=1\" alt=\"The deal expands the grocer\" s=\"\" upper-funnel=\"\" ad=\"\" offerings.'=\"\" aria-label=\"The deal expands the grocer\" class=\"image\" image--partner=\"\"\/><\/a>                 <\/div>\n<\/section>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the 2026 Consumer Electronics Show, NBCUniversal is showcasing its new AI-powered ad offerings. On Tuesday, the company invited the press to 30 Rockefeller Plaza, with Mark Marshall, chairman, global advertising and partnerships, and other execs onhand to introduce a new suite of products. These products include AI-powered Contextual Targeting in Live, Live Total [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":348331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[75316,30574,54343,11255,15319,12665,80125,36633,13273,45721,17092,45720],"dealstore":[],"offerexpiration":[],"class_list":["post-348330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-biz","tag-ad-tech-industry-news","tag-advertising-news","tag-ahead","tag-aipowered","tag-ces","tag-nbcu","tag-offerings","tag-programmatic","tag-programming-performance","tag-showcases","tag-streaming-ott"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=348330\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=348330&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ahead of the 2026 Consumer Electronics Show, NBCUniversal is showcasing its new AI-powered ad offerings. On Tuesday, the company invited the press to 30 Rockefeller Plaza, with Mark Marshall, chairman, global advertising and partnerships, and other execs onhand to introduce a new suite of products. 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