{"id":347162,"date":"2025-12-16T17:21:12","date_gmt":"2025-12-16T17:21:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/turn-underperformers-into-top-producers\/"},"modified":"2025-12-16T17:21:12","modified_gmt":"2025-12-16T17:21:12","slug":"turn-underperformers-into-top-producers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=347162","title":{"rendered":"Turn Underperformers Into Top Producers &#8211;"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/imagedelivery.net\/UxTWBQ0bVGPmoifGwvhQlw\/salesfuel.com\/2025\/12\/twopeopleadvising-1.png\/w=1440,h=960\" \/><\/p>\n<div>\n<p>The world of sales training is changing. In the 2025 State of the Sales Training Market published by <a href=\"https:\/\/trainingindustry.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TrainingIndustry\u200b.com<\/a>, the trend toward \u201ccontextualized, role-\u200bspecific learning is highlighted.\u201d That may be true, but our research also shows that your team will benefit from customized sales training.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-sales-fits-into-the-generative-ai-era\">How Sales Fits into the Generative AI\u00a0Era<\/h2>\n<p>We are in an era where buyers rely more than ever on AI. And there are buyers who would rather complete the purchase process without interacting with a\u00a0sales professional. But a\u00a0salesperson can add the human touch that matters when closing a\u00a0deal.<\/p>\n<p>Before that happens, a\u00a0bit of sales training is in order. Sales training \u201chelps professionals connect buyer needs with tailored solutions\u2026\u201d Customized sales training is even more cost-\u200beffective. That\u2019s because this type of training is designed to meet the needs of your individual team members.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-training-your-team-members-need\">The Training Your Team Members Need<\/h2>\n<p><a href=\"https:\/\/salesfuel.com\/audiencescan\/voice-of-the-sales-rep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our research <\/a>shows a\u00a0disconnect between what sales reps believe they need help with and what their managers think. 37% of sales reps have trouble handling objections. And the same number struggle to connect with the person who controls the budget at the prospect\u2019s account.<\/p>\n<p>Managers highlighted a\u00a0different weakness <a href=\"https:\/\/salesfuel.com\/audiencescan\/vosm\/\" target=\"_blank\" rel=\"noreferrer noopener\">in our survey<\/a>. 39% of managers believe that sales reps need the most help with a\u00a0very different aspect of the sales process: pre-\u200bmeeting\/\u200bpre-\u200bcall intelligence.<\/p>\n<p>It\u2019s likely that some of your team members do need additional training with their pre-\u200bmeeting\/\u200bpre-\u200bcall intelligence. You\u2019ll learn the details by having your sales reps take a\u00a0sales skills assessment like the one provided by <a href=\"https:\/\/salesfuel.com\/teamtrait-employee-behavioral-assessment-tool\/sales-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">TeamTrait<sup>TM<\/sup><\/a>.<\/p>\n<p>You rely on your team to find leads, learn about the buyer\u2019s problems and develop an appropriate solution. As your reps lead buyers through the sales funnel, they must communicate clearly and with empathy. They must learn which individuals at the buyer&#8217;s site could stall the purchase, and then they&#8217;ll need to carefully overcome objections to lead the deal to a\u00a0close.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-match-the-training-to-the-needed-skills-improvement\">Match the Training to the Needed Skills Improvement<\/h3>\n<p>Your resources and your budget for sales training may be tight. One way to save money is to offer customized sales training. It makes little sense to require a\u00a0rep with great discovery skills to sit through yet another module on how to assess the buyer. But you&#8217;ll definitely want to train the rep who struggles with closing.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-determine-the-training-need-when-hiring\">Determine the Training Need When Hiring<\/h3>\n<p>As the TrainingIndustry\u200b.com research shows, your reps also need training that\u2019s appropriate for the role, whether it\u2019s field sales or channel sales. In fact, as you\u2019re hiring, you can use sales skills assessments to determine whether your top candidate is a\u00a0good match for your open position.<\/p>\n<p>If the candidate you like is not a\u00a0perfect match for the position, note where upskilling will be necessary. And then, develop a\u00a0plan for customized sales training.<\/p>\n<p>You should also check out the candidate\u2019s coachability assessment scores. Candidates who are open to coaching and training could end up being your best employee.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-customized-sales-training-must-expand-beyond-companywide-initiatives\">Why Customized Sales Training Must Expand Beyond Companywide Initiatives<\/h2>\n<p>TrainingIndustry\u200b.com values the North American sales training market at $1.8B. Their analysts believe that roughly 76% of providers customize their offerings. However, the customization is usually about focusing on the organization\u2019s goals. That kind of training is important but sales managers must take it a\u00a0step further.<\/p>\n<p>Keep in mind that up to 39% of sales professionals told us they are actively looking for another job. And 24% say that they would change companies for a\u00a0chance at better training. On a\u00a0more positive note, it\u2019s clear that today\u2019s employees, especially those who are just starting their careers, are eager for skill development.<\/p>\n<p>When it comes to sales training at their current employer, only 36% give it a\u00a05\u2011star rating. Your team members want more than to keep up. They want training to help them excel in their careers and deliver excellence to you and their clients.<\/p>\n<p>The sales training that you\u2019ve been offering is likely not sufficient. Today\u2019s consumers, including your employees, are used to having everything customized for them. You\u2019ll gain your team\u2019s loyalty by customizing your training and coaching to their needs. And you\u2019ll also have a\u00a0department where the team consistently exceeds quota.<\/p>\n<p>Photo by Antoni Shkraba Studio on Pexels<\/p>\n<p>\t<!-- Fetched from cache --><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The world of sales training is changing. In the 2025 State of the Sales Training Market published by TrainingIndustry\u200b.com, the trend toward \u201ccontextualized, role-\u200bspecific learning is highlighted.\u201d That may be true, but our research also shows that your team will benefit from customized sales training. How Sales Fits into the Generative AI\u00a0Era We are in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":347163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169438,169439,169440],"tags":[16094,213,9319,169441],"dealstore":[],"offerexpiration":[],"class_list":["post-347162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-tips-for-managers","category-leadership-management-2","category-sales-training","tag-producers","tag-top","tag-turn","tag-underperformers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turn Underperformers Into Top Producers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=347162\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn Underperformers Into Top Producers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The world of sales training is changing. In the 2025 State of the Sales Training Market published by TrainingIndustry\u200b.com, the trend toward \u201ccontextualized, role-\u200bspecific learning is highlighted.\u201d That may be true, but our research also shows that your team will benefit from customized sales training. 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