{"id":347021,"date":"2025-12-16T15:07:35","date_gmt":"2025-12-16T15:07:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-183\/"},"modified":"2025-12-16T15:07:35","modified_gmt":"2025-12-16T15:07:35","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-183","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=347021","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>While the U.S. spirits market remains sluggish this year, the month of November saw a 2.7% gain in IRI\/Circana channels, bringing the 52-week growth up to 1.9% for the period ending November 30, 2025.<span id=\"more-38829\"\/> Excluding RTDs, the largest-selling brand at retail remains Tito\u2019s vodka, which registered slight declines the past 12 months by both volume and value.<\/p>\n<p>Among the 100 largest-selling spirits in IRI\/Circana channels, only 15 registered gains the past 52 weeks, and 12 of the 15 were priced above $20 a 750-ml. Leading the way among higher-priced spirits is Don Julio Tequila, with a 14% gain by volume at retail. According to Impact Databank, Don Julio will become the largest-selling spirits brand overall in the U.S. by year-end in dollar terms, surpassing Tito\u2019s.<\/p>\n<p><a name=\"m_414118977582548237_more-38531\"\/>The spirits industry is projected to register growth of just 1% this year, according to the 2025 edition of <em><a href=\"https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/SWlYS4_EwJSe9LkcerFGqQ~~\/AAQRxRA~\/y6_KPsQUYO3ClJS63iOdZVhr06Po4SgbO2lIAEX4KhDxdZmfyCG55p5TIw8HRFbGeyUoAnlE6_T8Cy3zFY0qLw9ecIOcupQNk0ZrEc_oQUL1IEUC5vqv7op5cYSRhKC2XqztPKkoSL33jYq_CVnROvkKBv_QB8WwkGybUM3rJxOgb7q92n3oM7gYGRYnCDfuQdF_93_gNbs8T5TRc9NnxvRpSf8uablFZY7FctwEnmc~\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/SWlYS4_EwJSe9LkcerFGqQ~~\/AAQRxRA~\/y6_KPsQUYO3ClJS63iOdZVhr06Po4SgbO2lIAEX4KhDxdZmfyCG55p5TIw8HRFbGeyUoAnlE6_T8Cy3zFY0qLw9ecIOcupQNk0ZrEc_oQUL1IEUC5vqv7op5cYSRhKC2XqztPKkoSL33jYq_CVnROvkKBv_QB8WwkGybUM3rJxOgb7q92n3oM7gYGRYnCDfuQdF_93_gNbs8T5TRc9NnxvRpSf8uablFZY7FctwEnmc~&amp;source=gmail&amp;ust=1765895179083000&amp;usg=AOvVaw0Z1YkuamxIF3lRfvlrovQM\">The U.S. Spirits Market: Shanken\u2019s Impact Databank Review &amp; Forecast<\/a><\/em>, marking the 30th consecutive annual gain for the category\u2014and propelling its volume to surpass that of wine for the first time in over 45 years.<\/p>\n<div>\n<p>Tequila remains resilient, and dealcoholized spirits continue to make a splash\u2014albeit from a small base\u2015but pre-mixed cocktails remain the primary growth driver for the industry. In fact, if not for the ready-to-drink and ready-to-serve sectors, 2025 would have been the fourth consecutive year of volume declines for the U.S. spirits market.<a href=\"https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/HdlWd1xiFf0uWwA86OR90A~~\/AAQRxRA~\/IF22q3A2llMN9acvA1OM2Fa4cJm3M6WtINZtgnDoze6v3_1gM24vbGOimC5VGJ51CM_pIYhkc30z-Hvni0kEseJb9fnT7UwBJfLyX7hkQ0jlfcZNpfdVChmL72ny57QUJeOvlDIqAgQFiQYiPv9piYG4IZhA_1MamRVJuMzM3LXyIm6LVwBmn1YVggC-01Ylc_GrDDI2hO8rZ2d-0j1bLCuUJiGFeAfQwbrsUWi-wvk~\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/HdlWd1xiFf0uWwA86OR90A~~\/AAQRxRA~\/IF22q3A2llMN9acvA1OM2Fa4cJm3M6WtINZtgnDoze6v3_1gM24vbGOimC5VGJ51CM_pIYhkc30z-Hvni0kEseJb9fnT7UwBJfLyX7hkQ0jlfcZNpfdVChmL72ny57QUJeOvlDIqAgQFiQYiPv9piYG4IZhA_1MamRVJuMzM3LXyIm6LVwBmn1YVggC-01Ylc_GrDDI2hO8rZ2d-0j1bLCuUJiGFeAfQwbrsUWi-wvk~&amp;source=gmail&amp;ust=1761657716114000&amp;usg=AOvVaw1VTzW_YQPAPa0W_OykjPPA\">.<\/a><em>\u2013Juan Banaag<\/em><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>While the U.S. spirits market remains sluggish this year, the month of November saw a 2.7% gain in IRI\/Circana channels, bringing the 52-week growth up to 1.9% for the period ending November 30, 2025. Excluding RTDs, the largest-selling brand at retail remains Tito\u2019s vodka, which registered slight declines the past 12 months by both volume [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-347021","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=347021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"While the U.S. spirits market remains sluggish this year, the month of November saw a 2.7% gain in IRI\/Circana channels, bringing the 52-week growth up to 1.9% for the period ending November 30, 2025. 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