{"id":346788,"date":"2025-12-16T11:27:15","date_gmt":"2025-12-16T11:27:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/from-ma-to-live-sport-campaigns-ctv-leaders-predictions-for-2026\/"},"modified":"2025-12-16T11:27:15","modified_gmt":"2025-12-16T11:27:15","slug":"from-ma-to-live-sport-campaigns-ctv-leaders-predictions-for-2026","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=346788","title":{"rendered":"From M&amp;A to Live Sport Campaigns: CTV Leaders\u2019 Predictions for 2026"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year is in a state of flux &#8211; especially with AI continuing to disrupt media planning, ongoing moves on the tech side to simplify CTV buying, and the FIFA World Cup on the horizon.<\/p>\n<p>At VideoWeek 100, a CTV and video leadership networking event, 11 experts from across the industry gave their predictions for 2026, the factors shaping the ad market, and the projected impact on media &#8211; from the effects of disintermediation between platforms and increasing demand for live sport-driven campaigns, to more niche trends such as the rise of programmatic cinema.<\/p>\n<p>Thank you to all our partners for their participation: FreeWheel, mediarithmics, Vevo UK, C-Screens, Virtual Minds, Samsung Ads, TiVo (Xperi), PubMatic, Wurl, wedotv, and Medal.<\/p>\n<div style=\"padding: 56.25% 0 0 0;position: relative\"><\/div>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year is in a state of flux &#8211; especially with AI continuing to disrupt media planning, ongoing moves on the tech side to simplify CTV buying, and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18719,12728,17389,4903,11038,6638,649],"dealstore":[],"offerexpiration":[],"class_list":["post-346788","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-campaigns","tag-ctv","tag-leaders","tag-live","tag-mampa","tag-predictions","tag-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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