{"id":343967,"date":"2025-12-14T16:25:48","date_gmt":"2025-12-14T16:25:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/activist\/how-a-pr-giant-hijacked-cop30-to-greenwash-the-planet\/"},"modified":"2025-12-14T16:25:48","modified_gmt":"2025-12-14T16:25:48","slug":"how-a-pr-giant-hijacked-cop30-to-greenwash-the-planet","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=343967","title":{"rendered":"How a PR Giant Hijacked COP30 to Greenwash the Planet"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div id=\"article-title-block_cbf8bdd9159b59a299b10ae68f2691f2\" class=\"article-title \">\n<div class=\"article-title__container\">\n<div class=\"article-title__eyebrow\">\n                            <span class=\"article-title__labels\"><br \/>\n                                        <span class=\"article-title__label\"><br \/>\n                        <a href=\"https:\/\/www.thenation.com\/subject\/activism\/\">Activism<\/a><br \/>\n                    <\/span><br \/>\n                                                                            <\/span><br \/>\n                                    <span class=\"article-title__label-divider\"> \/ <\/span><br \/>\n                                                                            <span class=\"article-title__date\">October 27, 2025<\/span>\n                                    <\/div>\n<div class=\"acf-innerblocks-container\" wp_automatic_readability=\"7.5\">\n<div class=\"wp-block-the-nation-dek article-title__dek\" wp_automatic_readability=\"35\">\n<p>Edelman invented the fossil fuel narratives, and now it\u2019s running communications for COP30. All the while, frontline communities are telling very different stories.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<aside aria-hidden=\"true\" class=\"ad-block ad siderail-ad float-r-w-3 break-r-4\">\n<p>                                    <a href=\"http:\/\/www.thenation.com\/advertising-policy\" class=\"ad-policy\" target=\"_blank\">Ad Policy<\/a><br \/>\n                                    <\/aside>\n<figure class=\"wp-block-image alignwide size-full\" wp_automatic_readability=\"3\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"907\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty.jpg\" alt=\"\" class=\"wp-image-574681\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/10\/cop30-belem-getty-793x500.jpg 793w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"\/><figcaption class=\"wp-element-caption\" wp_automatic_readability=\"6\">\n<p>The COP30 logo is displayed at a preparatory meeting bringing together ministers responsible for climate negotiations in Bras\u00edlia, Brazil, on October 13, 2025.<\/p>\n<p><span class=\"credits\">(Evaristo Sa \/ AFP via Getty Images)<\/span><\/figcaption><\/figure>\n<p class=\"is-style-dropcap\">When the history of the climate crisis is written, oil and gas companies will rightfully stand accused of wrecking the planet. And right behind them will be their public relations firms. Few corporations have protected fossil fuel companies\u2019 reputations and shaped how the public understands the crisis itself as effectively as Edelman. The world\u2019s largest PR agency has spent decades burnishing the image of major polluters, from Shell and Chevron to ExxonMobil. And now, it\u2019s been handed the job of branding the world\u2019s most important climate summit.<\/p>\n<p>This year the firm was awarded an <a href=\"https:\/\/www.prweek.com\/article\/1927512\/edelman-wins-cop30-critics-hit-back\" target=\"_blank\" rel=\"noreferrer noopener\">$835,000 contract<\/a> to run communications for COP30\u2014the next United Nations climate conference\u2014set to take place in Bel\u00e9m, Brazil, in November 2025. Brokered by the United Nations Development Program (UNDP), the deal <a href=\"https:\/\/www.climatechangenews.com\/2025\/07\/30\/pr-firm-working-for-shell-wins-cop30-media-contract\/\" target=\"_blank\" rel=\"noreferrer noopener\">tasks Edelman<\/a> with \u201ccrafting a strategic narrative,\u201d shaping international media coverage, producing digital content, and navigating PR crises for the Brazilian COP30 presidency.<\/p>\n<p>On its face, this might sound routine. But the same Edelman executive overseeing the firm\u2019s work with <a href=\"https:\/\/globalwitness.org\/en\/campaigns\/fossil-fuels\/how-expanding-output-at-brazils-state-oil-company-could-hurt-cop30-climate-ambitions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shell in Brazil<\/a>, where the company is ramping up oil and gas production, will also be shaping the global story of COP30. Ana Juli\u00e3o, Edelman\u2019s Brazil chief and one of the firm\u2019s most decorated executives, is among half a dozen staffers assigned to the COP30 account, according to <a href=\"https:\/\/www.climatechangenews.com\/2025\/07\/30\/pr-firm-working-for-shell-wins-cop30-media-contract\/#:~:text=%E2%80%9CEdelman%20is%20committed%20to%20being,transitioning%20away%20from%20fossil%20fuels.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Climate Home News<\/em><\/a>. Juli\u00e3o has nearly three decades of experience helping companies like Shell, Petrobras, and Chevron safeguard their reputations, and now she will be responsible for shaping the world\u2019s climate narrative.<\/p>\n<div id=\"current-issue-block_f290f6af53dce278768cc2aad788be2c\" class=\"current-issue  float-l-w-2\">\n<h4 class=\"current-issue__title\">\n                    Current Issue<br \/>\n            <\/h4>\n<p>    <a href=\"https:\/\/www.thenation.com\/issue\/december-2025-issue\/\" class=\"current-issue__cover\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/1225cover-1.jpg\" alt=\"Cover of December 2025 Issue\"\/><br \/>\n    <\/a><\/p>\n<\/div>\n<p>Edelman\u2019s fingerprints are all over the fossil fuel industry\u2019s decades-long effort to delay action and muddy public opinion. Take ExxonMobil\u2019s \u201cExxchange\u201d platform. <a href=\"https:\/\/cleancreatives.org\/edelman\" target=\"_blank\" rel=\"noreferrer noopener\">Managed by Edelman<\/a>, it flooded social media with fear-based messaging designed to turn public sentiment against climate legislation, warning of job losses, tax hikes, and threats to \u201cenergy independence.\u201d It even mobilized constituents to lobby Congress directly to block climate bills.<\/p>\n<p>Or consider <a href=\"https:\/\/www.washingtonpost.com\/politics\/2023\/08\/17\/oil-companies-are-hiring-tiktok-influencers-court-young-people\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edelman\u2019s work for Shell<\/a>, where the company used youth-focused marketing campaigns on TikTok to emotionally rebrand itself as a climate leader. One campaign featured a <a href=\"https:\/\/marcommnews.com\/edelman-develop-the-worlds-first-content-series-from-antarctica-for-shell-in-the-name-of-renewable-energy\/\" target=\"_blank\" rel=\"noreferrer noopener\">polar expedition<\/a> powered by Shell\u2019s biofuels that reached nearly 600 million people, while another promoted \u201c<a href=\"https:\/\/www.clientearth.org\/projects\/the-greenwashing-files\/shell\/\" target=\"_blank\" rel=\"noreferrer noopener\">nature-based solutions<\/a>\u201d that analysts say if it were actually enacted would require more carbon offsets than currently exist on Earth. According to Clean Creatives, Edelman helped Shell project climate leadership while it planned to increase oil and gas output by more than 20 percent over the next decade.<\/p>\n<p>Edelman appears to be leveraging decades of lucrative fossil fuel work into a position of influence over how the climate crisis itself is framed. To someone who has spent years scrutinizing how the climate story is told, the problem is much deeper than a procedural conflict of interest. UNDP may insist that no formal rules were broken, but the concern isn\u2019t simply bureaucratic but structural. It\u2019s about who gets to define the crisis, who is trusted to articulate the solutions, and whose voices are systematically sidelined in the process. Stories shape consent, build legitimacy, and define what\u2019s politically possible. For fossil-fuel companies and the institutions entwined with them, controlling the story is often more strategic than controlling the oil pipelines themselves. These corporations understand something essential: Narrative is power.<\/p>\n<p>The fight over narrative doesn\u2019t stop in climate conferences and corporate boardrooms, and it extends into the halls of our government. In a striking example of how language itself becomes a battleground, the US Department of Energy <a href=\"https:\/\/www.politico.com\/news\/2025\/09\/28\/energy-department-climate-change-emissions-banned-words-00583649?can_id=a2f3224e060136c554fbcebba1718514&amp;email_referrer=email_2909157&amp;email_subject=the-trump-administration-just-added-climate-and-emissions-to-a-list-of-banned-words-at-the-department-of-energy&amp;link_id=4&amp;source=email-the-trump-administration-just-added-climate-and-emissions-to-a-list-of-banned-words-at-the-department-of-energy\" target=\"_blank\" rel=\"noreferrer noopener\">recently added<\/a> \u201cclimate change,\u201d \u201cgreen,\u201d and \u201cdecarbonization\u201d to a list of banned words in its Office of Energy Efficiency and Renewable Energy: the very agency tasked with reducing emissions. The move is part of a broader pattern of efforts to dispute, silence, or downplay the crisis. It underscores how political power can shape not just climate policy but even the very terms in which the crisis is discussed.<\/p>\n<div id=\"cta-block_1b0d3957f688f503dc32e4bb1018fa72\" class=\"cta float-l-w-2\" wp_automatic_readability=\"88.17496807152\">\n<p>This is why Edelman\u2019s contract to \u201ccraft a strategic narrative\u201d is so important. It gives Edelman an opportunity to shape the global imagination\u2014to reframe fossil fuels as \u201cessential to energy security\u201d and turn a moment of accountability into a photo-op of progress.<\/p>\n<p>It\u2019s also why many people no longer trust climate summits. Year after year, Western governments make grand promises while emissions rise, fossil-fuel executives flood the halls, and PR firms spin incremental gains into historic breakthroughs\u2014all while those same delegates fly around the world on private jets to negotiate half-measures. Edelman\u2019s presence at COP30 will deepen that credibility gap.<\/p>\n<p>Yet the fossil fuel narrative is not the only one shaping the public conversation. Across the world, frontline activists, movement organizers, and mission-driven communications firms are advancing radically different stories\u2014ones aimed at transforming the economic and political structures that allow pollution, inequality, and corporate power to persist. These narratives don\u2019t sanitize the violence of the fossil economy: They highlight the poisoned water, asthma-choked air, stolen land, and cultural erasure. Nor are they based on the premise that fossil-fuel expansion is inevitable. Instead, they offer blueprints for a different future. One built on scalable solutions, collective power, and community sovereignty.<\/p>\n<p>These stories are not hypothetical. They are unfolding now: in the resistance to petrochemical build-out in Louisiana\u2019s \u201cCancer Alley,\u201d in Indigenous <a href=\"https:\/\/www.thenation.com\/article\/world\/its-time-to-give-indigenous-land-back\/\" target=\"_blank\" rel=\"noreferrer noopener\">Land Back<\/a> wins, and youth activists holding fossil fuel giants to account. And they don\u2019t stop at resistance\u2014they also chart a pathway forward. That includes advancing principles like a <a href=\"https:\/\/climatejusticealliance.org\/just-transition-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">just transition<\/a>, which envisions an economy that prioritizes workers, public health, and community well-being over fossil fuel profits. Another principle is \u201cpolluter pays,\u201d holding the corporations most responsible for environmental harm accountable for the costs of remediation and resilience.<\/p>\n<p>This approach isn\u2019t new. It builds on legal precedents like the federal <a href=\"https:\/\/www.epa.gov\/superfund\/superfund-cercla-overview\" target=\"_blank\" rel=\"noreferrer noopener\">Superfund law<\/a>, passed in 1980, which requires industries to pay for the cleanup of toxic waste sites rather than leaving taxpayers with the bill. Today, that principle is being expanded to meet the scale of the climate crisis. Instead of families and frontline towns bearing the costs of adaptation, disaster recovery, and infrastructure upgrades, polluter-pays frameworks would shift the burden to those who have profited from extraction and pollution in the first place.<\/p>\n<section aria-hidden=\"true\" class=\"ad fullwidth-ad contained row position-relative ad-block alignfull \">\n    <!--Ad policy starts here--><br \/>\n        <a href=\"http:\/\/www.thenation.com\/advertising-policy\" class=\"mid-ad-policy\">Ad Policy<\/a><br \/>\n        <!--Ad policy ends here--><\/p>\n<\/section>\n<p>These ideas are solidly grounded in policy proposals, but they\u2019re also narrative interventions. They redefine what the climate story looks like: structural accountability, public investment, and solutions designed by and for the people.<\/p>\n<section id=\"popular-block_8bc3db4591faa915345fbaee0dd9a54e\" class=\"popular-articles\" wp_automatic_readability=\"13.764705882353\">\n<div class=\"swiper\" wp_automatic_readability=\"3.7058823529412\">\n<h2>Popular<\/h2>\n<p>            <span class=\"swipe-msg\"><span class=\"sr-only\">\u201cswipe left below to view more authors\u201d<\/span>Swipe \u2192<\/span><\/p>\n<ol class=\"popular-articles__list\">\n<li class=\"popular-articles__list-item swiper-slide\">\n<\/li>\n<li class=\"popular-articles__list-item swiper-slide\">\n<\/li>\n<li class=\"popular-articles__list-item swiper-slide\">\n<\/li>\n<li class=\"popular-articles__list-item swiper-slide\">\n<\/li>\n<\/ol><\/div>\n<\/section>\n<p>This is the mission behind <a href=\"https:\/\/www.thenation.com\/content\/peoples-climate\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>A People\u2019s Climate<\/em><\/a>\u2014a <em>Nation<\/em> and Counterstream Media podcast that brings together frontline voices, cultural narratives, and political analysis to tell the story of the climate crisis from the ground up, not as a branding challenge to be managed but as a fight for democracy, justice, and survival.<\/p>\n<p>On the show, I speak with Indigenous leaders like Amy Bowers Cordalis, who led the largest undamming project in US history to defend tribal sovereignty; Black farming visionaries such as Leah Penniman, who is transforming agriculture into a tool for liberation; and community leaders like Elizabeth Yeampierre, who just <a href=\"https:\/\/www.brooklynpaper.com\/brooklyn-launches-first-community-led-solar-project\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched a solar energy cooperative<\/a> in Brooklyn.<\/p>\n<p>These conversations reveal something PR firms like Edelman would rather keep buried beneath flashy campaigns and corporate messaging: The solutions we need already exist. They\u2019re being built by people whose work challenges the very system those campaigns are designed to protect\u2014like <a href=\"https:\/\/www.thenation.com\/podcast\/environment\/an-unreasonable-woman-with-diane-wilson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diane Wilson\u2019s<\/a> decades-long fight against Formosa Plastics in Texas, which resulted in a $50 million Clean Water Act settlement driven by her relentless citizen science campaign.<\/p>\n<p>As COP30 approaches, we face a fundamental question: Who gets to tell the story of the climate crisis? Will it be written by those who profit from its continuation, wrapped in the language of \u201cstrategic narratives\u201d? Edelman\u2019s entanglement with both fossil fuel giants and the summit meant to hold them accountable lays bare the stakes: Far more than a single contract or event, it\u2019s about whether our future will be defined by PR spin or by people power.<\/p>\n<p>The story of COP30 and of the decade ahead is still being written. The question is whom we will trust to write it.<\/p>\n<div id=\"article-end-\" class=\"article-end \">\n<div aria-hidden=\"false\" id=\"article-editor-note\" class=\"article-editor-note-1 tn-editor-none-module\" data-nosnippet=\"\" wp_automatic_readability=\"87.136929460581\">\n<div class=\"article-editor-note-blocks\" id=\"editor_note\" wp_automatic_readability=\"96.818810511757\">\n<p><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">Over the past year you\u2019ve read <\/span><i><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">Nation<\/span><\/i><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\"> writers like <\/span><b>Elie Mystal<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Kaveh Akbar<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>John Nichols<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Joan Walsh<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">,<\/span><b> Bryce Covert<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Dave Zirin<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Jeet Heer<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">,<\/span><b> Michael T. Klare<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Katha Pollitt<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Amy Littlefield<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, <\/span><b>Gregg Gonsalves<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">, and <\/span><b>Sasha Abramsky<\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\"> take on the Trump family\u2019s corruption, set the record straight about Robert F. Kennedy Jr.\u2019s catastrophic Make America Healthy Again movement, survey the fallout and human cost of the DOGE wrecking ball, anticipate the Supreme Court\u2019s dangerous antidemocratic rulings, and amplify successful tactics of resistance on the streets and in Congress.<\/span><\/p>\n<p><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">We publish these stories because when members of our communities are being abducted, household debt is climbing, and AI data centers are causing water and electricity shortages, <\/span><b>we have a duty as journalists to do all we can to inform the public.<\/b><\/p>\n<p><b>In 2026, our aim is to do more than ever before\u2014but we need your support to make that happen.\u00a0<\/b><\/p>\n<p><b>Through December 31, a generous donor will match all donations up to $75,000. <\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">That means that your contribution will be doubled, dollar for dollar. If<\/span> <span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">we hit the full match, we\u2019ll be starting 2026 with $150,000<\/span> <span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">to invest in the stories that impact real people\u2019s lives\u2014the kinds of stories that billionaire-owned, corporate-backed outlets aren\u2019t covering.\u00a0<\/span><\/p>\n<p><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">With your support, our team will publish major stories that the president and his allies won\u2019t want you to read. We\u2019ll cover the emerging military-tech industrial complex and matters of war, peace, and surveillance, as well as the affordability crisis, hunger, housing, healthcare, the environment, attacks on reproductive rights, and much more. At the same time, we\u2019ll imagine alternatives to Trumpian rule and uplift efforts to create a better world, here and now.\u00a0<\/span><\/p>\n<p><b>While your gift has twice the impact, <a href=\"\\&quot;https:\/\/www.thenation.com\/donate-website\/?utm_medium=website&amp;utm_source=Website&amp;utm_campaign=2025-GT-ednote&amp;sourceid=1096246&amp;ms=editors-note&amp;utm_content=editors-note\\&quot;\">I\u2019m asking you to support <\/a><\/b><b><i>The Nation<\/i><\/b><b> with a donation today<\/b><b>. <\/b><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">You\u2019ll <\/span><span style=\"\\&quot;font-weight:\" 400;\\\"=\"\">empower the journalists, editors, and fact-checkers best equipped to hold this authoritarian administration to account.\u00a0<\/span><\/p>\n<p><span style=\"\\&quot;font-size:\" 1rem;\\\"=\"\"><b>I hope you won\u2019t miss this moment\u2014donate to <\/b><b><i>The Nation<\/i><\/b><b> today. <\/b><\/span><\/p>\n<p>Onward,<\/p>\n<p><span style=\"\\&quot;font-size:\" 1rem;\\\"=\"\">Katrina vanden Heuvel\u00a0<\/span><\/p>\n<p>Editor and publisher, <em>The Nation<\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-end__authors\">\n<div class=\"article-end__author\" wp_automatic_readability=\"29.714285714286\">\n<h5 class=\"article-end__author-name\">\n                        <a href=\"https:\/\/www.thenation.com\/authors\/shilpi-chhotray\/\">Shilpi Chhotray<\/a><br \/>\n                    <\/h5>\n<div class=\"article-end__author-bio\" wp_automatic_readability=\"35\">\n<p>Shilpi Chhotray is the host of <em>A People\u2019s Climate<\/em>, a new podcast from Counterstream Media and <em>The Nation<\/em>. New episodes every Saturday, starting September 27.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- Tag ID: thenation_incontent_2 --><\/p>\n<section class=\"collections collections--col-0\">\n<div class=\"container\">\n<h2 class=\"collections__title\">More from <span class=\"not-italic\">The Nation<\/span><\/h2>\n<div class=\"collection__row\">\n<div class=\"collections__card   \">\n            <a class=\"collections__card-image-link\" href=\"https:\/\/www.thenation.com\/article\/environment\/national-emergency-briefing-uk-climate\/\" aria-label=\"The UK\u2019s Climate National Emergency Briefing Should Be a Wake-Up Call to Everyone \"><br \/>\n                        <img decoding=\"async\" class=\"collections__card-image\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty-793x500.jpg 793w\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/12\/national-emergency-briefing-climate-getty.jpg\" alt=\"Chris Packham addresses the audience at a National Emergency Briefing on the climate and nature crisis, at Central Hall Westminster on November 27, 2025, in London, England.\"\/><br \/>\n        <\/a><\/p>\n<div class=\"collections__card-content\" wp_automatic_readability=\"23.191011235955\">\n<div class=\"wp-block-the-nation-dek article-title__dek\" wp_automatic_readability=\"34\">\n<p>The briefing was a rare coordinated effort to make sure the media reflects the science: Humanity\u2019s planetary house is on fire, but we have the tools to put that fire out.<\/p>\n<\/div>\n<p class=\"knockout \">\n                                                                            <a class=\"collections__author\" href=\"https:\/\/www.thenation.com\/authors\/mark-hertsgaard\/\">Mark Hertsgaard<\/a>                                    <\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"collections__card   \">\n            <a class=\"collections__card-image-link\" href=\"https:\/\/www.thenation.com\/article\/environment\/ai-climate-change-bill-gates\/\" aria-label=\"AI Will Only Intensify Climate Change. The Tech Moguls Don\u2019t Care.  \"><br \/>\n                        <img decoding=\"async\" class=\"collections__card-image\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty-793x500.jpg 793w\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/09\/climate-catastrophe-fire-getty.jpg\" alt=\"A man on a rooftop looks at approaching flames as the Springs fire continues to grow on May 3, 2013, near Camarillo, California.\"\/><br \/>\n        <\/a><\/p>\n<div class=\"collections__card-content\" wp_automatic_readability=\"24.074074074074\">\n<div class=\"wp-block-the-nation-dek article-title__dek\" wp_automatic_readability=\"35\">\n<p>The AI phenomenon may functionally print money for tech billionaires, at least for the time being, but it comes with a gargantuan environmental cost.<\/p>\n<\/div>\n<p class=\"knockout \">\n                                                                            <a class=\"collections__author\" href=\"https:\/\/www.thenation.com\/authors\/juan-cole\/\">Juan Cole<\/a>                                    <\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"collections__card   \">\n            <a class=\"collections__card-image-link\" href=\"https:\/\/www.thenation.com\/article\/environment\/belem-cop30-disappointment-climate-change\/\" aria-label=\"Backsliding in Bel\u00e9m\"><br \/>\n                        <img decoding=\"async\" class=\"collections__card-image\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty-793x500.jpg 793w\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/cop30-protest-belem-getty.jpg\" alt=\"People participate in a demonstration in front of the main entrance of COP30 in Bel\u00e9m, Brazil, on November 10, 2025.\"\/><br \/>\n        <\/a><\/p>\n<div class=\"collections__card-content\" wp_automatic_readability=\"22.212598425197\">\n<div class=\"wp-block-the-nation-dek article-title__dek\" wp_automatic_readability=\"32\">\n<p>Petrostates at COP30 quash fossil fuel and deforestation phaseouts.<\/p>\n<\/div>\n<p class=\"knockout \">\n                                                                            <a class=\"collections__author\" href=\"https:\/\/www.thenation.com\/authors\/mark-hertsgaard\/\">Mark Hertsgaard<\/a>                                    <\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"collections__card   \" wp_automatic_readability=\"7.184375\">\n            <a class=\"collections__card-image-link\" href=\"https:\/\/www.thenation.com\/article\/environment\/trump-coal-country-colstrip-montana\/\" aria-label=\"Trump Promised to Bring Back Coal. This Town Listened.\"><br \/>\n                        <img decoding=\"async\" class=\"collections__card-image\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump-793x500.jpg 793w\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/Colstrip-Montana-Coal-Trump.jpg\" alt=\"A power plant in Colstrip, Montana.\"\/><br \/>\n        <\/a><\/p>\n<div class=\"collections__card-content\" wp_automatic_readability=\"29.49375\">\n<p class=\"dek\">\nThrough executive orders, Congress, and a loyalist cabinet, the Trump administration has delivered big for enclaves of coal country like Colstrip, Montana. But how long can it las&#8230;<\/p>\n<p class=\"knockout \">\n                                                            <a href=\"https:\/\/www.thenation.com\/content\/studentnation\/\" class=\"collections__label\">StudentNation<\/a><br \/>\n                                            <span class=\"collections__divider\"><br \/>\n                            \/<br \/>\n                        <\/span><br \/>\n                                                                        <a class=\"collections__author\" href=\"https:\/\/www.thenation.com\/authors\/ezra-graham\/\">Ezra Graham<\/a>                                    <\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"collections__card   \">\n            <a class=\"collections__card-image-link\" href=\"https:\/\/www.thenation.com\/article\/environment\/china-climate-renewable-energy-leader\/\" aria-label=\"China Is Now the World\u2019s Climate Champion\"><br \/>\n                        <img decoding=\"async\" class=\"collections__card-image\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty-793x500.jpg 793w\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2025\/11\/china-solar-renewable-energy-getty.jpg\" alt=\"A photovoltaic power station in Binzhou City, Shandong province, on November 18, 2025.\"\/><br \/>\n        <\/a><\/p>\n<div class=\"collections__card-content\" wp_automatic_readability=\"24.888888888889\">\n<div class=\"wp-block-the-nation-dek article-title__dek\" wp_automatic_readability=\"34\">\n<p>The news out of COP30 does not engender much hope, but China\u2019s embrace of renewable energy shows that climate protection makes smart economic sense.<\/p>\n<\/div>\n<p class=\"knockout \">\n                                                                            <a class=\"collections__author\" href=\"https:\/\/www.thenation.com\/authors\/paul-hockenos\/\">Paul Hockenos<\/a>                                    <\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<p>        <!-- Tag ID: thenation_btf_medrec --><\/p>\n<p>\t\t        <input type=\"hidden\" name=\"tpContentAuthor\" value=\"Shilpi Chhotray\"\/><br \/>\n        <input type=\"hidden\" name=\"tpTags\" value=\"activism,environment,environmental-activism,environmental-issues,media,climate-change,environmental-justice,united-nations\"\/><\/p><\/div>\n<\/p><\/div>\n<p><script type=\"8092b6220918f0fc125e3d25-text\/javascript\">\n\t\t!function(f,b,e,v,n,t,s)\n\t\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\ts.parentNode.insertBefore(t,s)}(window,document,'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\tfbq('init', '233793277040432');\n\t\tfbq('track', 'PageView');\n\t\t\t\t<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activism \/ October 27, 2025 Edelman invented the fossil fuel narratives, and now it\u2019s running communications for COP30. All the while, frontline communities are telling very different stories. Ad Policy The COP30 logo is displayed at a preparatory meeting bringing together ministers responsible for climate negotiations in Bras\u00edlia, Brazil, on October 13, 2025. (Evaristo Sa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":343968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12022],"tags":[12916,64522,27493,2471,83375,31857,5552,39586],"dealstore":[],"offerexpiration":[],"class_list":["post-343967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activist","tag-climate-change","tag-cop30","tag-environmental-justice","tag-giant","tag-greenwash","tag-hijacked","tag-planet","tag-united-nations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a PR Giant Hijacked COP30 to Greenwash the Planet - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=343967\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a PR Giant Hijacked COP30 to Greenwash the Planet - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Activism \/ October 27, 2025 Edelman invented the fossil fuel narratives, and now it\u2019s running communications for COP30. All the while, frontline communities are telling very different stories. Ad Policy The COP30 logo is displayed at a preparatory meeting bringing together ministers responsible for climate negotiations in Bras\u00edlia, Brazil, on October 13, 2025. 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Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=343967","og_locale":"en_US","og_type":"article","og_title":"How a PR Giant Hijacked COP30 to Greenwash the Planet - Som2ny Network","og_description":"Activism \/ October 27, 2025 Edelman invented the fossil fuel narratives, and now it\u2019s running communications for COP30. All the while, frontline communities are telling very different stories. Ad Policy The COP30 logo is displayed at a preparatory meeting bringing together ministers responsible for climate negotiations in Bras\u00edlia, Brazil, on October 13, 2025. 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