{"id":343574,"date":"2025-12-14T09:41:33","date_gmt":"2025-12-14T09:41:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-182\/"},"modified":"2025-12-14T09:41:33","modified_gmt":"2025-12-14T09:41:33","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-182","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=343574","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Whisky Advocate: Heaven Hill\u2019s Max Shapira And Kate Latts On The Opportunities Ahead<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDecember 12, 2025<\/a><\/span><\/p>\n

For nine decades, Heaven Hill has turned challenges into opportunities, building America\u2019s largest independent, family-owned distillery from a Depression-era startup with no inventory, no warehouses, and remarkably, no brands. As the country\u2019s second-largest holder of Bourbon barrels marks its 90th anniversary, Heaven Hill executive chairman Max Shapira and his daughter, Kate Latts, the company\u2019s co-president, are doing what their family has done best for three generations of leadership: taking the long-term view.<\/span><\/p>\n

Industry alarmists cite decreased consumption habits by younger drinkers, the cooling of the Bourbon category, and agave\u2019s steady rise. The Shapiras have seen similar cycles before; Max has been with the company for 55 years. Heaven Hill just opened Heaven Hill Springs, a new $200 million distillery in Bardstown, doubling down on Bourbon\u2019s staying power while continuing to evolve the company\u2019s Tequila pipeline through its Tequila Ocho and Lunazul brands.<\/p>\n

In this Q&A with Whisky Advocate<\/a>, Shapira and Latts discuss the big wins and losses, the patience that defined Latts\u2019 grandfather\u2019s generation, the forecasting challenges that remain murky, and why they remain bullish on bourbon\u2019s future.<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
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GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Whisky Advocate: Heaven Hill\u2019s Max Shapira And Kate Latts On The Opportunities Ahead December 12, 2025 For nine decades, Heaven Hill has turned challenges into opportunities, building America\u2019s largest independent, family-owned distillery from a Depression-era startup with no inventory, no warehouses, and remarkably, no brands. As the country\u2019s second-largest holder of Bourbon barrels marks its […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-343574","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=343574\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Whisky Advocate: Heaven Hill\u2019s Max Shapira And Kate Latts On The Opportunities Ahead December 12, 2025 For nine decades, Heaven Hill has turned challenges into opportunities, building America\u2019s largest independent, family-owned distillery from a Depression-era startup with no inventory, no warehouses, and remarkably, no brands. 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