{"id":34295,"date":"2025-01-18T06:48:22","date_gmt":"2025-01-18T06:48:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/hiring-a-real-estate-marketing-professional\/"},"modified":"2025-01-18T06:48:22","modified_gmt":"2025-01-18T06:48:22","slug":"hiring-a-real-estate-marketing-professional","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=34295","title":{"rendered":"Hiring a Real Estate Marketing Professional"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Two of the most important aspects of your business are appointments and marketing. They\u2019re also two of the most time consuming. Between the technical knowledge and creative skills required to create designs, write emails, run ads, and shoot videos, marketing is a full-time job in itself that can easily fall to the wayside once your efforts actually start paying off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because let\u2019s get this straight, most of your time should be spent going on appointments\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiring a skilled marketer can help you generate more leads, enhance your brand presence, and free up your time to focus on closing deals. In this blog, I\u2019ll show you what it takes to hire a qualified marketing professional, from what to look for in a candidate and where to find them to the process and interviewing and training.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Are the Duties of a Real Estate Marketing Person?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A real estate marketing person can wear many hats, depending on your needs. Here are some of the key responsibilities they might handle:<\/span><\/p>\n<ol>\n<li><b> Content Creation<\/b><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><b> Graphic Design<\/b><\/li>\n<\/ol>\n<ol start=\"3\">\n<li><b> Website Management<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updating listings: Ensuring that all property listings on the website are up-to-date with accurate information and high-quality photos.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b> Social Media Management<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement: Responding to comments, messages, and inquiries on all social media platforms.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics: Monitoring social media analytics to track the performance of posts and campaigns, and adjusting strategies accordingly.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad campaigns: Both paid and organic.\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li><b> Email Marketing<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Segmentation: Segmenting email lists to target specific groups of clients with tailored content.<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li><b> Photography and Videography<\/b><\/li>\n<\/ol>\n<ol start=\"7\">\n<li><b> Event Promotion<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open houses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Client events: Organizing and promoting client appreciation events, community events, and other gatherings to build relationships and generate leads.<\/span><\/li>\n<\/ul>\n<ol start=\"8\">\n<li><b> Market Research<\/b><\/li>\n<\/ol>\n<ol start=\"9\">\n<li><b> Collaboration<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team meetings: Participating in team meetings to discuss marketing strategies, upcoming campaigns, and performance metrics.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vendor coordination: Working with photographers, videographers, graphic designers, and other vendors to produce high-quality marketing materials.<\/span><\/li>\n<\/ul>\n<ol start=\"10\">\n<li><b> Reporting<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance reports: Creating reports on the performance of marketing campaigns, social media engagement, website traffic, and other key metrics.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Do I Need a Real Estate Marketing Person?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start the hiring process, ask yourself these questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you struggling to keep up with your marketing tasks?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you find it challenging to maintain a consistent online presence?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you missing out on potential leads because you lack the time or expertise to market effectively?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you looking to elevate your brand and stand out in a competitive market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you lack the time to shoot video, post on social, write and send emails, manage your Google Business Profile, and go on frequent appointments?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you answered \u201cyes\u201d to any of these questions, it\u2019s time to consider hiring a marketing person!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hiring a Real Estate Marketing Person<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Determine Your Needs<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Role:<\/b><span style=\"font-weight: 400;\"> Decide whether you need a full marketing director, a social media manager, or a videographer with social media experience.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experience Level:<\/b><span style=\"font-weight: 400;\"> Consider whether you need a seasoned professional or if a recent college graduate could meet your needs. Sometimes the best marketing professionals may not have real estate experience and you need to decide whether or not that\u2019s a deal killer. For their purposes, the industry can be relatively easy to learn. Bringing your marketing director to the <\/span><a href=\"https:\/\/www.tomferry.com\/summit\/\"><span style=\"font-weight: 400;\">Success Summit <\/span><\/a><span style=\"font-weight: 400;\">will not only teach them almost everything they need to know but also fuel them with tons of inspiration and the best strategies to rip-off-and-duplicate.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget:<\/b><span style=\"font-weight: 400;\"> Set a budget for the role, considering the average salary for different positions in your area. If a full-time position isn\u2019t feasible, look into hiring freelancers.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Decide Your Primary Marketing Channels to Initially Target<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose several marketing channels you want your real estate marketer to focus on, such as social media, email marketing, or content creation. This will help you identify the right skills and experience needed for the role. Start by going through the list above.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Where to Look for a Real Estate Marketing Professional<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry-Specific Platforms:<\/b> <a href=\"https:\/\/www.inman.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inman<\/span><\/a><span style=\"font-weight: 400;\">, Real Estate Marketing Association.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media:<\/b><span style=\"font-weight: 400;\"> Facebook Groups, Instagram, Twitter.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Networking:<\/b> <a href=\"https:\/\/www.tomferry.com\/summit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Industry events<\/span><\/a><span style=\"font-weight: 400;\">, referrals from colleagues and industry contacts.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educational Institutions:<\/b><span style=\"font-weight: 400;\"> Universities, colleges, marketing bootcamps.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Freelance Platforms:<\/b><span style=\"font-weight: 400;\"> Upwork, Fiverr.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your Own Network:<\/b><span style=\"font-weight: 400;\"> Current employees, past clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Above all, I\u2019d say the two absolute best places to start are <\/span><a href=\"https:\/\/www.humaniz.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Humaniz.io<\/span><\/a><span style=\"font-weight: 400;\"> and, if you\u2019re serious about building an all-star team the right way, signing up for a 10-week course of <\/span><a href=\"https:\/\/www.tomferry.com\/program-recruiting-roadmap\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Recruiting Roadmap<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Identify the Right Candidate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you should look for in a great marketing professional.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant Experience:<\/b><span style=\"font-weight: 400;\"> Real estate experience and a strong portfolio.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Key Skills and Certifications:<\/b><span style=\"font-weight: 400;\"> Digital marketing, graphic design, video production, analytics, and relevant certifications.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Soft Skills:<\/b><span style=\"font-weight: 400;\"> Communication, creativity, attention to detail, time management.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cultural Fit:<\/b><span style=\"font-weight: 400;\"> Team player, adaptability, passion for real estate.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Questions to Ask When Hiring a Marketing Person<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experience and Skills:<\/b><span style=\"font-weight: 400;\"> \u201cCan you tell me about your experience in real estate marketing?\u201d \u201cWhat marketing tools and software are you proficient in?\u201d \u201cCan you provide examples of successful marketing campaigns you\u2019ve managed?\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategy and Creativity:<\/b><span style=\"font-weight: 400;\"> \u201cHow would you develop a marketing strategy for a new property listing?\u201d \u201cWhat is your approach to social media marketing for real estate?\u201d \u201cCan you describe a time when you had to pivot a marketing strategy?\u201d \u201cWhat was the outcome?\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technical Skills:<\/b><span style=\"font-weight: 400;\"> \u201cHow do you optimize content for SEO?\u201d \u201cWhat experience do you have with email marketing campaigns?\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytical Skills:<\/b><span style=\"font-weight: 400;\"> \u201cHow do you measure the success of a marketing campaign?\u201d \u201cCan you provide an example of how you used data to improve a marketing campaign?\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cultural Fit:<\/b><span style=\"font-weight: 400;\"> \u201cHow do you prioritize and manage multiple projects?\u201d \u201cWhat do you enjoy most about working in real estate marketing?\u201d \u201cHow do you handle feedback and criticism?\u201d<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Hire Based on Your Marketing Plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bringing in someone with the right skills and experience can significantly improve your marketing efforts, generate more leads, and enhance your brand presence. But at the end of the day, this is YOUR business, and it needs to run according to YOUR vision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to stay ahead of the curve on the real estate marketing that is working to generate more business today, and the best possible way to do that is to join the upcoming <\/span><a href=\"https:\/\/www.tomferry.com\/summit\/\"><span style=\"font-weight: 400;\">Success Summit<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s happening this August in Dallas, TX, and the best marketing experts in the industry will be opening up their entire playbooks to show you how agents are succeeding in today\u2019s circumstances. Secure your spot now and transform your business!<\/span><\/p>\n<p><a href=\"https:\/\/www.tomferry.com\/summit\/\"><span style=\"font-weight: 400;\">Reserve Your Spot at the Success Summit<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '472889002848273');\nfbq('track', \"PageView\");\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two of the most important aspects of your business are appointments and marketing. They\u2019re also two of the most time consuming. Between the technical knowledge and creative skills required to create designs, write emails, run ads, and shoot videos, marketing is a full-time job in itself that can easily fall to the wayside once your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[4856,11714,22772,22773,8402,1478,482,22774,22775],"dealstore":[],"offerexpiration":[],"class_list":["post-34295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-estate","tag-hiring","tag-hiring-a-marketing-director","tag-hiring-a-real-estate-marketer","tag-marketing","tag-professional","tag-real","tag-real-estate-marketer","tag-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hiring a Real Estate Marketing Professional - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=34295\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring a Real Estate Marketing Professional - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Two of the most important aspects of your business are appointments and marketing. 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