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<\/span><\/p>\nHot take: Many people know how to write an article. But only a few know how to write articles that get read, earn their readers\u2019 trust, and turn them into customers.<\/em><\/p>\n Case in point: Me.<\/p>\n During my early days as a marketer, I wrote hundreds of articles for clients in a freelance marketplace. But guess what? Most of these clients never returned for more articles. Why? The content wasn\u2019t good enough. Or the blunt truth version\u2014 the content was awful.<\/p>\n In time, I learned, I improved, and today, I repeatedly work with some notable brands.<\/p>\n Your goals may differ from mine. But whether you want to get organic leads or establish yourself as a thought leader, the ultimate aim of every article is to turn your audience into customers. And in this guide, I\u2019ll show you how to write compelling articles that can generate your desired outcome.<\/p>\n<\/div>\n Articles are content that provides valuable information to readers. They come in various types and formats, like news stories, magazine articles, and online blog posts.<\/p>\n In this post, we\u2019ll focus on how you can write articles for your website. Then, you can apply the article writing process in this guide to any article you may need to write.<\/p>\n Recommended:<\/strong> Article Summary Generator<\/a><\/p>\n Before we delve into the how-to of article writing, we need to go over\u2026\n<\/p><\/div>\n Jordan Miller<\/a>, an editor at Gorgias, has said, \u201cIdeas, not sentences, are the backbone of content marketing.\u201d Jordan isn\u2019t the first to allude to this truth.\u00a0Unfortunately, most marketers reverse the order. They pour most of their time into writing and not enough into the quality of their ideas.<\/p>\n Sure, the structure and clarity of your writing matter. But as Jessica Malnik said<\/a>,\u00a0\u201cYou can hide imperfect writing if the idea you\u2019re sharing is strong enough.\u201d<\/em><\/p>\n Weak ideas dressed up with flawless writing are like icing without the cake. They might please the eye, but they\u2019re just sugar. And you can only eat so much sugar before you get sick. The bad news is your audience is already sick. They\u2019re sick of shallow, look-alike content that offers no unique<\/em>\u00a0value.<\/p>\n So if you want your articles to hold their attention, start focusing on the quality of your ideas, not only on your writing.<\/p>\n This begs the question: How do you find unique, high-quality ideas worth writing about?<\/p>\n Research. Deep, exhaustive research.<\/p>\n Research will differentiate your content and help you drive results fast.<\/p>\n In the following sections, I\u2019ll share research tips for uncovering unique insights that make your articles stand out.\n<\/p><\/div>\n There is no set way to go from an idea to a published article. Some marketers follow a six-step process. Others follow seven steps. I use a simple five-step process. My steps include:<\/p>\n What happens at each stage varies from person to person. But following a writing process like this will make your life much easier.\n<\/p><\/div>\n The prewriting process involves:<\/p>\n When deciding on article topics, you should find relevant ones for your business and your audience. Your audience will only read your articles if there\u2019s something in it for them.<\/p>\n For instance, when I wrote this article about DreamData’s LinkedIn Strategy<\/a>, I knew it would take off because employee advocacy was gaining steam on LinkedIn. People were talking about it but didn\u2019t have a roadmap to execute it. At the least, they hadn\u2019t uncovered the strategy of brands that use employee advocacy to win more customers.<\/p>\n After going live, this article became a hit and was even among the best articles of Foundation Marketing for the year.<\/p>\n If you\u2019re familiar with your niche, chances are you already have some unique topic ideas. What\u2019s left is to narrow down your ideas and prioritize what to write.\u00a0Here are a few tips for generating\u00a0topics ideas for your articles:<\/p>\n Before writing a single word, conduct light topic research. How? Google your topic and read some of the content on the search engine result page.<\/p>\n The point of this exercise is to get familiar with the subject.<\/p>\n As you read the\u00a0articles, ask yourself:<\/p>\n Bottom line: You\u2019re looking for content gaps<\/em>\u2014opportunities to improve the existing body of knowledge and craft an outstanding article.\n<\/div>\n Without planning, you risk writing an article that has poor structure and offers no value. As the adage goes, \u201cAnyone who fails to plan is planning to fail.\u201d<\/p>\n Here\u2019s how to plan when writing your article:\n<\/p>\n An outline is to an article what an architect’s design is to a building.<\/p>\n It\u2019s a breakdown of your article’s core components, like the title, introduction, body, and conclusion. A detailed article outline<\/a>\u00a0helps you create a cohesive and well-structured piece, avoid mistakes, do less rewriting, and prevent lots of back and forth if you\u2019re working with a client.<\/p>\n Recommended:<\/strong> Catchy Title Generator<\/a><\/p>\n![\"Precious](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/How-to-write-an-article-feedback-content-writing.png?w=640&q=75)
<\/span> Check out Precious’s Linkedin for more.<\/a><\/p>\nWhat Is An Article?<\/h2>\n
The #1 Overlooked Element Of Quality Articles<\/h2>\n
How To Write An Article In Five Easy Steps<\/h2>\n
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Step 1: Prewriting<\/h3>\n
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Choose An Interesting Topic Idea<\/h4>\n
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<\/span><\/p>\n\n
Conduct Preliminary Research<\/h4>\n
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Step 2: Planning<\/h3>\n
Prepare Your Outline<\/h4>\n
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<\/span> Check out the Youtube video