{"id":342292,"date":"2025-12-13T16:47:47","date_gmt":"2025-12-13T16:47:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/the-periodic-fable-nike-marathon-billboards-and-more-top-creative-ads-of-the-week\/"},"modified":"2025-12-13T16:47:47","modified_gmt":"2025-12-13T16:47:47","slug":"the-periodic-fable-nike-marathon-billboards-and-more-top-creative-ads-of-the-week","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=342292","title":{"rendered":"The Periodic Fable, Nike marathon billboards and more: top creative ads of the week"},"content":{"rendered":"


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Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads<\/a> is a small tribute to brand and ad agency teams everywhere. <\/p>\n

The Ordinary: The Periodic Fable <\/strong><\/p>\n

In the digital world, many D2C brands have gained traction fairly quickly (as compared to the years of reputation building earlier). Many of these brands are in the beauty segment, where tall claims and promises of \u2018quick fixes\u2019 are common. In that context: <\/p>\n

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The Ordinary exists\u2014to bring integrity to the industry. Our focus isn\u2019t on fleeting trends or exaggerated claims. Instead, we remain committed to what genuinely works: formulations created in our lab, designed to give your skin precisely what it needs.<\/p>\n

Source<\/a><\/p>\n<\/blockquote>\n

The Ordinary has launched \u201cThe Periodic Fable\u201d, a scathing attack on the fakery of buzzwords and misleading marketing by beauty brands. It creates awareness about misleading claims and urges consumers to not buy into a \u201cmagic\u201d fix but trust skincare backed by scientific evidence. <\/p>\n

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A\u00a0scientific\u00a0table<\/a>\u00a0with\u00a0zero\u00a0science,\u00a0filled\u00a0with\u00a0problematic\u00a0terms\u00a0and the\u00a0truth\u00a0behind\u00a0them.\u00a0We\u00a0hope\u00a0it\u00a0will\u00a0help\u00a0create\u00a0a\u00a0better,\u00a0more\u00a0 transparent\u00a0industry,\u00a0where everyone\u00a0can\u00a0tell\u00a0fact\u00a0 from\u00a0fiction and\u00a0science\u00a0from\u00a0story.\u00a0<\/p>\n<\/blockquote>\n

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I loved the \u2018pseudo scientific\u2019 periodic table design element on its own and the way it was brought alive so well in outdoor. <\/p>\n

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The TVC is not merely the same visual element in an audio visual medium but a more hard hitting \u2018demonstration\u2019 of some of the surreal regimen and claims made in the industry. Extraordinary package for The Ordinary. <\/p>\n

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