{"id":341890,"date":"2025-12-13T11:36:27","date_gmt":"2025-12-13T11:36:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/how-your-brain-perceives-beer-with-randy-mosher-beersmith-podcast-332-beersmith-home-brewing-blog\/"},"modified":"2025-12-13T11:36:27","modified_gmt":"2025-12-13T11:36:27","slug":"how-your-brain-perceives-beer-with-randy-mosher-beersmith-podcast-332-beersmith-home-brewing-blog","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=341890","title":{"rendered":"How Your Brain Perceives Beer with Randy Mosher \u2013 BeerSmith Podcast #332 \u2013 BeerSmith\u2122 Home Brewing Blog"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-ast-blocks-layout=\"true\" itemprop=\"text\">\n<p>This week author Randy Mosher joins me to discuss how your senses and brain work together to create the overall flavor and impression from beer and other beverages.<\/p>\n<p><strong>Subscribe on iTunes to <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id398500515?mt=2\">Audio version <\/a>or <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id824963861\">Video version<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/7vwQRBi8HJBpePV3I7Dpj5\">Spotify <\/a>or <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9iZWVyc21pdGguY29tL2NvbnRlbnQvZmVlZC9wb2RjYXN0Lw\">Google Play<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/traffic.libsyn.com\/beersmith\/BSHB-332-Mosher.mp3\" target=\"_blank\" rel=\"noreferrer noopener\">Download the MP3 File<\/a>\u2013 Right Click and <strong>Save As<\/strong> to download this mp3 file.<\/p>\n<p> <audio controls=\"\"><source src=\"https:\/\/traffic.libsyn.com\/beersmith\/BSHB-332-Mosher.mp3\" type=\"audio\/mpeg\"\/>Your browser does not support the audio element.<\/audio> <\/p>\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/> <iframe loading=\"lazy\" title=\"How Your Brain Perceives Beer with Randy Mosher - BeerSmith Podcast #332\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uNlY6Pl8XYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> <\/p>\n<h3 class=\"wp-block-heading\" id=\"topics-in-this-week-s-episode-50-46\">Topics in This Week\u2019s Episode (52:51)<\/h3>\n<ul class=\"wp-block-list\">\n<li>This week I welcome back Randy Mosher. Randy is the author of the books <a href=\"https:\/\/amzn.to\/3xqGXno\">Mastering Homebrew<\/a>, <a href=\"https:\/\/amzn.to\/3gRwHyH\">Radical Brewing<\/a>, and <a href=\"https:\/\/amzn.to\/3eCix1P\">Tasting Beer<\/a>.\u00a0(Full disclosure: Amazon affiliate links to books) He\u2019s also partner in two breweries near Chicago <a href=\"https:\/\/www.5rabbitbrewery.com\/\">Five Rabbit<\/a> and <a href=\"http:\/\/www.forbiddenroot.com\/\">Forbidden Root.<\/a><\/li>\n<li>We start with a short discussion of Randy\u2019s new website which is at <a href=\"https:\/\/randymosher.com\/\">RandyMosher.com<\/a>. We also briefly talk about his previous book on Tasting Beer and upcoming book \u201cYour Tasting Brain\u201d.<\/li>\n<li>We begin this week\u2019s topic with a discussion of \u201cmultimodality\u201d and how that describes the operation of our brain and senses.<\/li>\n<li>Randy describes our main senses used in detecting flavor which are taste, smell and touch. We explore how the raw inputs from the senses are rapidly combined and distilled automatically by the brain.<\/li>\n<li>He explains how smell, taste, and mouthfeel are all combined together to create the perception we call flavor and how a lot of information is distilled down along the way.<\/li>\n<li>We talk about the brain\u2019s overall architecture and how that architecture significantly affects the way we perceive the world.<\/li>\n<li>Randy tells us about how the brain uses shortcuts and mental models to distill down a complex world and also to deal with an overload of information coming into our somewhat limited brains.<\/li>\n<li>We discuss how these factors along with memories and mental models play into our overall perception of flavor.<\/li>\n<li>Randy discusses judging beer and how it takes serious concentration as well as experience to be able to break down complex flavors into individual tastes and smells. In some sense a judge is trying to break down the simplification made by the brain.<\/li>\n<li>We discuss how the cognitive and even unseen mental models play a significant role in flavor perception. Small things like words, background music, sounds, mood, lighting, and sight all can change our perceived flavor.<\/li>\n<li>Randy discusses \u201cthe wierd stuff\u201d and how sometimes simple inputs create complex perceptions in the brain or create outcomes we do not expect.<\/li>\n<li>He shares where to find more about his upcoming book \u2013 mainly through the website RandyMosher.com<\/li>\n<li>Randy shares his closing thoughts.<\/li>\n<\/ul>\n<p><strong>iTunes Announcements<\/strong>: I launched a new <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id824963861\">video channel for the BeerSmith podcast on iTunes<\/a>, so subscribe now! At the moment it will only feature the new widescreen episodes (#75 and up). Older episodes are available on my revamped <a href=\"http:\/\/youtube.com\/mrbeersmith\">Youtube channel<\/a>. Also all of my <a href=\"http:\/\/itunes.apple.com\/podcast\/beersmith-home-brewing-blog\/id398500515\">audio episodes are on iTunes<\/a> now \u2013 so grab the older episodes if you missed any.<\/p>\n<h3 class=\"wp-block-heading\" id=\"thoughts-on-the-podcast\">Thoughts on the Podcast?<\/h3>\n<p>Leave me a comment below or visit our <a href=\"http:\/\/beersmith.com\/forum\">discussion forum<\/a> to leave a comment in the podcast section there.<\/p>\n<h3 class=\"wp-block-heading\" id=\"subscribe-to-the-podcast-on-itunes-or-beersmith-radio\">Subscribe to the Podcast on iTunes or BeerSmith Radio<\/h3>\n<p>You can listen to all of my podcast episodes streaming live around the clock on our <a href=\"http:\/\/BeerSmith.com\/Radio\">BeerSmith Radio<\/a> online radio station! You can also subscribe to the audio or video using the iTunes links below, or the feed address<\/p>\n<p>And finally, don\u2019t forget to subscribe to the blog and <a href=\"https:\/\/beersmith.com\/blog\/subscribe\">my newsletter<\/a> (or link at the top of the page) \u2013 to get free weekly articles on home brewing.<\/p>\n<p><!--end responsive_icons--><\/p><\/div>\n<p><script>\n                    (function(d, s, id) {\n                        var js, fjs = d.getElementsByTagName(s)[0];\n                        if (d.getElementById(id)) return;\n                        js = d.createElement(s);\n                        js.id = id;\n                        js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v3.2\";\n                        fjs.parentNode.insertBefore(js, fjs);\n                    }(document, 'script', 'facebook-jssdk'));\n                <\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week author Randy Mosher joins me to discuss how your senses and brain work together to create the overall flavor and impression from beer and other beverages. Subscribe on iTunes to Audio version or Video version or Spotify or Google Play Download the MP3 File\u2013 Right Click and Save As to download this mp3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[3171,16177,3767,10696,13220,1159,165543,165542,6252,132513],"dealstore":[],"offerexpiration":[],"class_list":["post-341890","post","type-post","status-publish","format-standard","hentry","category-beer","tag-beer","tag-beersmith","tag-blog","tag-brain","tag-brewing","tag-home","tag-mosher","tag-perceives","tag-podcast","tag-randy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Brain Perceives Beer with Randy Mosher \u2013 BeerSmith Podcast #332 \u2013 BeerSmith\u2122 Home Brewing Blog - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=341890\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Brain Perceives Beer with Randy Mosher \u2013 BeerSmith Podcast #332 \u2013 BeerSmith\u2122 Home Brewing Blog - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This week author Randy Mosher joins me to discuss how your senses and brain work together to create the overall flavor and impression from beer and other beverages. 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