{"id":340148,"date":"2025-12-12T07:09:01","date_gmt":"2025-12-12T07:09:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-behavior-past-10-years\/"},"modified":"2025-12-12T07:09:01","modified_gmt":"2025-12-12T07:09:01","slug":"kevin-hillstrom-minethatdata-behavior-past-10-years","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=340148","title":{"rendered":"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years"},"content":{"rendered":"


\n<\/p>\n

\n

Bad behavior has happened forever. I spent nine months in the dot.com era at a retargeting startup. It seemed like every-other-week my company issued a press release suggesting that the fired individual was leaving “to spend more time with his\/her family”.<\/span><\/p>\n

<\/a><\/div>\n


<\/span><\/p>\n

All sorts of awful behavior have been sprung on society in the past decade. These things go in cycles … there will be bad cycles and then there are the horrific cycles we experience today. There aren’t many good cycles. Go back four thousand years ago, there weren’t many good cycles back then, either.<\/span><\/p>\n

Always remember that when society goes bad, your business can represent good. There is a strong business case to be made for being good. Unfortunately, it’s too easy to profit from being bad.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Bad behavior has happened forever. I spent nine months in the dot.com era at a retargeting startup. It seemed like every-other-week my company issued a press release suggesting that the fired individual was leaving “to spend more time with his\/her family”. All sorts of awful behavior have been sprung on society in the past decade. […]<\/p>\n","protected":false},"author":1,"featured_media":340149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[14246,13773,13772,13774,1003],"dealstore":[],"offerexpiration":[],"class_list":["post-340148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-behavior","tag-hillstrom","tag-kevin","tag-minethatdata","tag-years"],"yoast_head":"\nKevin Hillstrom: MineThatData: Behavior: Past 10 Years - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=340148\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Bad behavior has happened forever. I spent nine months in the dot.com era at a retargeting startup. It seemed like every-other-week my company issued a press release suggesting that the fired individual was leaving “to spend more time with his\/her family”. All sorts of awful behavior have been sprung on society in the past decade. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=340148\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T07:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=340148#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=340148\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years\",\"datePublished\":\"2025-12-12T07:09:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=340148\"},\"wordCount\":140,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=340148#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png\",\"keywords\":[\"Behavior\",\"Hillstrom\",\"Kevin\",\"MineThatData\",\"Years\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=340148#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=340148\",\"url\":\"https:\/\/fivemor.com\/?p=340148\",\"name\":\"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=340148#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=340148#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png\",\"datePublished\":\"2025-12-12T07:09:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=340148#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=340148\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=340148#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=340148#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=340148","og_locale":"en_US","og_type":"article","og_title":"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years - Som2ny Network","og_description":"Bad behavior has happened forever. I spent nine months in the dot.com era at a retargeting startup. It seemed like every-other-week my company issued a press release suggesting that the fired individual was leaving “to spend more time with his\/her family”. All sorts of awful behavior have been sprung on society in the past decade. […]","og_url":"https:\/\/fivemor.com\/?p=340148","og_site_name":"Som2ny Network","article_published_time":"2025-12-12T07:09:01+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=340148#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=340148"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years","datePublished":"2025-12-12T07:09:01+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=340148"},"wordCount":140,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=340148#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png","keywords":["Behavior","Hillstrom","Kevin","MineThatData","Years"],"articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=340148#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=340148","url":"https:\/\/fivemor.com\/?p=340148","name":"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=340148#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=340148#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png","datePublished":"2025-12-12T07:09:01+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=340148#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=340148"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=340148#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/CoPilot_LemonheadFired.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=340148#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Kevin Hillstrom: MineThatData: Behavior: Past 10 Years"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/340148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=340148"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/340148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/340149"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=340148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=340148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=340148"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=340148"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=340148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}