{"id":338669,"date":"2025-12-11T03:33:14","date_gmt":"2025-12-11T03:33:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/kuno-stackadapt-grow-together-through-hubspots-pga-program\/"},"modified":"2025-12-11T03:33:14","modified_gmt":"2025-12-11T03:33:14","slug":"kuno-stackadapt-grow-together-through-hubspots-pga-program","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=338669","title":{"rendered":"Kuno & StackAdapt Grow Together Through HubSpot\u2019s PGA Program"},"content":{"rendered":"


\n<\/p>\n

\n

When StackAdapt, an AI-driven programmatic advertising platform, was offered a chance by HubSpot to nominate a solutions partner for their Partner Growth Accelerator (PGA) program, Kuno Creative came to mind.<\/p>\n

<\/p>\n

StackAdapt was already familiar with us, having seen our paid media team successfully use their platform with healthcare and education sector\u00a0clients. They ultimately selected Kuno as their PGA program partner, and we couldn\u2019t be more grateful for the opportunity that followed.<\/p>\n

What unfolded is a great example of how structure, enablement and the right software can fuel meaningful collaboration between HubSpot\u2019s high-performing solutions partners and top-tier app partners.<\/p>\n

Building a Foundation of Trust and Shared Goals<\/h2>\n

The roots of success started with building an open relationship between Kuno and StackAdapt. It meant being vulnerable, keeping open communication and committing to each other\u2019s growth.<\/p>\n

Kuno VP of Growth Strategies Shaun Kanary put it in these words in a HubSpot webinar<\/span><\/a>:\u00a0<\/p>\n

\u201cI\u2019m going to win sometimes. You\u2019re going to win sometimes. We\u2019re all going to win sometimes. The important thing is that we\u2019re moving and we\u2019re striving together, understanding each other\u2019s goals and having those in mind.\u201d<\/p>\n

From that foundation, the two teams began developing a go-to-market strategy and pinpointing a common customer profile. Using tools like Crossbeam to analyze shared CRM data, they found a natural intersection in the manufacturing space: a B2B industrial segment that helped StackAdapt expand into an area it hadn\u2019t heavily focused on before.<\/p>\n

Following each PGA session, Kuno and StackAdapt continued to meet regularly, reviewing takeaways, applying lessons together and refining their shared goals.<\/p>\n

The Partner Growth Accelerator Partnership in Action<\/h2>\n

The collaboration came to life in several ways that showcased the power of aligned teams and shared intent:<\/p>\n

1. Co-Hosted Webinar: \u201cThe Proven Path to Better B2B Leads & Conversions\u201d<\/h3>\n

Together, Kuno and StackAdapt co-hosted a webinar featuring industry thought leader Robert Rose, \u201cThe Proven Path to Better B2B Leads & Conversions.\u201d<\/em><\/p>\n

From start to finish, the event was a team effort. Each group leaned into its strengths in the webinar planning process, delivering a blend of creative storytelling and technical know-how that spoke directly to their shared ICP.<\/p>\n

Partnering with an expert influencer who resonated with their target audience, the teams drew nearly 550 registrants<\/strong>. Even more impressive, within 24 hours of the webinar, Kuno and StackAdapt closed their first co-sell deal from the event<\/strong>.<\/p>\n

In case you\u2019re interested in checking it out, here\u2019s a link to the webinar recording.<\/a><\/em><\/p>\n

2. Co-Sponsored Booth at INBOUND: \u201cThe Programmatic Bakery\u201d<\/h3>\n

Next came INBOUND 2025 in San Francisco, where the teams co-sponsored a booth with a playful and memorable theme: The Programmatic Bakery. The concept underscored how perfectly the partnership fit: Kuno and StackAdapt, both participants in HubSpot\u2019s PGA program, coming together like milk and cookies.\"inbound<\/p>\n

More than 250 attendees<\/strong> lined up for a \u201ccookie selfie\u201d using Kuno\u2019s HubSpot-integrated Cookie Selfie Generator. AI turned each photo into the cookie of their choice: chocolate chip for the strategist, sugar cookie for the creative optimizer\u2026<\/em>and the list goes on. (Stickers served as a keepsake!)<\/p>\n

Nurturing leads from INBOUND has been a joint play. After the event, Kuno and StackAdapt launched a retargeting ad campaign. Attendees were given the chance to unlock a discounted programmatic media strategy package by booking a discovery call before a set date, with one lucky participant, Osborne Coinage, winning the full package.<\/p>\n

And within weeks, INBOUND\u00a0leads turned into two closed deals, delivering a near immediate return.<\/p>\n

3. Speaking Together To Expand the Impact Radius<\/h3>\n

One INBOUND highlight was Partner Day, where Kanary joined StackAdapt\u2019s Amber Giannone and Tai Rattigan of Partnership Leaders for a panel discussion on the value of collaboration within HubSpot\u2019s PGA program. Together, they shared insights on how partnership-driven strategies can amplify growth and innovation across the HubSpot ecosystem.<\/p>\n

\"Partner<\/p>\n

Extending the Partnership Into Sales Collaboration<\/h2>\n

While nurturing leads from the earlier webinar, both teams kept building on their wins through hands-on collaboration and shared sales enablement.<\/p>\n

Rather than simply passing along referrals, Kuno and StackAdapt began embedding each other directly into their sales cycles. Having a tech solution provider like StackAdapt join Kuno\u2019s client calls to discuss programmatic advertising \u2014 in turn, also having Kuno participate in StackAdapt\u2019s sales discussions \u2014 added real-time expertise and trust on both sides.<\/p>\n

Collectively, the cross-functional teamwork has influenced a $1M+ pipeline<\/strong> for StackAdapt, with active opportunities<\/strong> still in play<\/span>.<\/p>\n

A Program That Transformed the Way We Grow<\/h2>\n

In the HubSpot webinar, Kanary described the PGA program as a \u201cbusiness-changing and life-changing experience.\u201d<\/strong> Through it, he gained a new perspective on what app partners experience and what it truly means to be in the trenches together.<\/em><\/p>\n

What began as a short-term collaboration has evolved into a long-term partnership where everyone is winning: deeper trust, shared expertise and measurable revenue growth on all sides.<\/p>\n

We\u2019re proud of the results this collaboration has generated and excited for the new opportunities it\u2019s creating for our teams, our clients and the overall\u00a0HubSpot ecosystem.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

When StackAdapt, an AI-driven programmatic advertising platform, was offered a chance by HubSpot to nominate a solutions partner for their Partner Growth Accelerator (PGA) program, Kuno Creative came to mind.<\/p>\n","protected":false},"author":1,"featured_media":338670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[9810,26704,26628,19019,13239,39095],"dealstore":[],"offerexpiration":[],"class_list":["post-338669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-grow","tag-hubspots","tag-kuno","tag-pga","tag-program","tag-stackadapt"],"yoast_head":"\nKuno & StackAdapt Grow Together Through HubSpot\u2019s PGA Program - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=338669\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuno & StackAdapt Grow Together Through HubSpot\u2019s PGA Program - 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