\n
By Bob Lefsetz<\/p>\n
Twice in the last two days I\u2019ve seen an Instagram Reels clip claiming someone quit their job to do OnlyFans and got almost no subscribers. One was an RN, and after two months she only had twelve paying customers.<\/p>\n
I know, I know, porn is a dicey subject, but porn always blazes the trail and it\u2019s edifying to look at the landscape.<\/p>\n
In case you\u2019ve been under a rock, individuals now rule the pornography roost. The intermediaries have gone out of business. Now you can go direct to the consumer and make 80% of the dough. That\u2019s right, OnlyFans only takes 20%, but you\u2019ve got to bring in the customers.<\/p>\n
This isn\u2019t radically different from Spotify and other streaming outlets. Which take approximately a third of revenue. They\u2019re paid for hosting your songs, but getting people to stream so you can get paid, that\u2019s YOUR job!<\/p>\n
But seemingly too many musicians think it\u2019s somebody else\u2019s job.<\/p>\n
Meanwhile, the traditional powers might sign you, but they don\u2019t know how to break you either. At best, they can blow up what you\u2019ve already created. And why should you give them such a big cut for this? I read earlier today that Zac Brown is releasing his new album independently. I\u2019m sure he could get a major deal, but at what cost, and what would the label do for him anyway? Now he\u2019s in business with himself. If he can get people to stream, he makes money. If not? Never mind that he owns the product.<\/p>\n
What those not on Reels or TikTok don\u2019t realize is the successful people not only post every day, but oftentimes MULTIPLE TIMES PER DAY!<\/p>\n
I know, I know, for years we\u2019ve been hearing that you\u2019re a musician and you don\u2019t want to learn a new skill and expend the effort, but the game has changed and this is the world we now live in.<\/p>\n
If you look at the most successful women on OnlyFans, they\u2019re not the most attractive, the most beautiful, they\u2019re the ones WHO WORK IT THE MOST!<\/p>\n
Instagram is your primary point of contact. If you get banned, you\u2019re out of business, and this happens all the time.<\/p>\n
And if you hook someone, it\u2019s your job to serve them such that they do not unsubscribe. This is the mentality a musical act needs today. Forget the middleman, think about the end user\u2026how can you get them to listen to your music constantly and come to the show?<\/p>\n
Well, you\u2019re going to have to feed them information and music constantly.<\/p>\n
Once again, you\u2019re not trying to serve EVERYBODY, just a slice of the public, that\u2019s enough to make you rich if you do it right.<\/p>\n
So these two women who failed at OnlyFans\u2026 They both had big boobs. BUT THAT\u2019S NOT ENOUGH!<\/p>\n
Being good at your craft is not enough.<\/p>\n
Being signed to a label is not enough.<\/p>\n
No, you have to personally go out and sell yourself. Which is why I wince when acts say they have staff do their social media. Then it\u2019s inherently flawed. It\u2019s not about raw information, it\u2019s about creating a BOND!<\/p>\n
These women trolling for OnlyFans subscriptions\u2026 They don\u2019t only talk porn. They talk about their lives, their hopes and dreams, and sure, a good amount is fantasy, but that\u2019s the essence of music anyway, you\u2019re selling a dream to the listener!<\/p>\n
Being good and having good material is not enough. No way. It\u2019s about how well you market yourself. And when you see something successful that started out on TikTok and you say you could do better, you\u2019re missing the point. How good is your social media, how good is your marketing?<\/p>\n
It\u2019s more than the music, there\u2019s creativity involved, just like there was in the heyday of MTV. And sure, creativity can be visual effects, but now more than ever it\u2019s a twist on your personality, your view of the world, you can\u2019t be bland, you must have an identity such that people become hooked on you. And the music rides right alongside.<\/p>\n
A clip of music is not enough. It doesn\u2019t engender virality. The visuals, the concepts, eclipse the music at first, the music is secondary, like it is in a film. But films are expensive to make and you can make a social media clip instantly, for free! Everybody\u2019s got a smartphone, everybody\u2019s got access to the internet.<\/p>\n
Music is cottage industry, just like porn. It comes down to the individual, how well they sell their assets.<\/p>\n
And you have to keep selling.<\/p>\n
As for those OnlyFans women\u2026truly successful people are selling phone calls that are not even them, they\u2019re provided by a farm! And you can get a personal video or a signed photo\u2026 These women are in business 24\/7, they can\u2019t even go on vacation, for fear they\u2019ll be forgotten.<\/p>\n
If it sounds like a grind, it is.<\/p>\n
But the difference between porn and music is that in music you\u2019re selling more than your body, you\u2019re selling your mind, your talent, what you come up with, THE TUNES! And if the tunes gain traction they will sustain you. And social media is not only an incentive for streaming the song, but also coming to the show, where people can be up close and personal!<\/p>\n
Some of the biggest acts now sit in the lobby selling merch after the gig. Not only is it a huge revenue stream, it bonds the audience to them.<\/p>\n
So how hard are you willing to work?<\/p>\n
Don\u2019t talk to me about talent, sure, it\u2019s necessary, at least to a degree, but if you believe the most talented people have triumphed in the music business you\u2019re sorely mistaken. It\u2019s always been the ones who\u2019ve been willing to work hardest.<\/p>\n
As for that work\u2026 Most people have no idea how hard it was. Travel, multiple radio appearances, if you saw the schedule of hit acts you\u2019d be flabbergasted. For a long time the music alone has not been enough.<\/p>\n
If your goal is press, if your goal is impressing the industry, you\u2019re doing it completely wrong. These OnlyFans babes are not concerned with getting stories in the newspaper or on TV, just how much money they make (although successful ones do brag that they\u2019re in the top 1% or 5%).<\/p>\n
How do I know all this?<\/p>\n
Because porn, women trolling for OnlyFans subscribers, floods Instagram. You can\u2019t avoid it. Less on TikTok, but it\u2019s there too.<\/p>\n
In other words, on social media you\u2019re being exposed to a lot of stuff that may not interest you. But the algorithm is serving up stuff and\u2026you never know what you might like that you previously thought you didn\u2019t.<\/p>\n
Now if you\u2019re starting\u2026<\/p>\n
Man, I have to write a whole screed about this. The most important thing is STARTING! Don\u2019t worry if it\u2019s good enough, if it isn\u2019t no one will see it anyway! And you can only learn the skill if you participate.<\/p>\n
Oldsters will bitch, say it\u2019s too much work, rail against substandard songs that break through, whereas the youth have already bought into the paradigm and are playing, and winning.<\/p>\n
And you can too.<\/p>\n
Assuming you\u2019re willing to work around the clock.<\/p>\n
If not, you\u2019re probably not going to make it.<\/p>\n
But if you don\u2019t play, you DEFINITELY won\u2019t make it!<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"
By Bob Lefsetz Twice in the last two days I\u2019ve seen an Instagram Reels clip claiming someone quit their job to do OnlyFans and got almost no subscribers. One was an RN, and after two months she only had twelve paying customers. I know, I know, porn is a dicey subject, but porn always blazes […]<\/p>\n","protected":false},"author":1,"featured_media":338160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[467,1338,9642,418],"dealstore":[],"offerexpiration":[],"class_list":["post-338158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-day","tag-hard","tag-wendy","tag-work"],"yoast_head":"\n
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