Hyatt Hotels Corporation<\/a>\u00a0 (NYSE: H) today announced World of Hyatt members can discover 15 luxury safari escapes across East Africa with Asilia Africa on Hyatt\u2019s booking channels through Mr & Mrs Smith. This will offer members access to some of the region\u2019s most iconic landscapes from safari camps that contribute to community-led conservation efforts across Kenya, Tanzania and Uganda.<\/p>\n\u201cAsilia has shaped what luxury safari travel looks like, blending thoughtful design, warm, genuine hospitality, and a deep love and respect for wild places,\u201d said Laurie Blair, senior vice president, global marketing and loyalty, Hyatt. \u201cWe know affluent travelers are increasingly seeking journeys with meaningful, measurable impact. Asilia\u2019s approach combines outstanding safari experiences with long-term investment in the people and ecosystems that are designed to help keep these landscapes viable. That\u2019s why we\u2019re delighted to welcome Asilia to World of Hyatt through Mr & Mrs Smith, connecting members to experiences that inspire adventure, reflection, and connection, while making it even more rewarding.\u201d<\/p>\n
Discover and Book with World of Hyatt and Mr & Mrs Smith <\/strong><\/p>\nWith 15 different luxury safari options, World of Hyatt members can find many rewarding journeys across East Africa, including:<\/p>\n
\n- Dunia Camp, Serengeti National Park, Tanzania <\/strong>\u2013 The first safari camp in East Africa run entirely by women. Now in its tenth year, Dunia Camp has produced role models for young women and created an inclusive training environment. The camp sits in the heart of the central Serengeti, tucked between the open plains to the south and the granite kopjes that rise across the Moru area. This part of the Serengeti is rich year-round, with resident lions, leopards along the tree-lined drainage channels, and cheetahs hunting in the open grasslands.<\/li>\n
- Jabali Ridge, Ruaha National Park, Tanzania <\/strong>\u2013 Jabali Ridge sits high on a tumble of ancient boulders in southern Ruaha, Tanzania. The elegant accommodation is located along winding stone paths that climb and dip with the rocks. Exploring Ruaha National Park, guests might follow lion tracks pressed into powdery sand, catch a glimpse of a leopard melting into shade or sit and watch elephants pass by their footsteps lifting small puffs of dust in this remote corner of Tanzania.<\/li>\n
- Namiri Plains, Serengeti National Park, Tanzania<\/strong> \u2013 Namiri Plains pioneered tourism in the Eastern Serengeti with an elegant camp, delivering the ultimate big cat safari experience. Set among golden grasslands, guests and members are well-located to witness some of the region\u2019s most dramatic predator action, as sunrise drives reveal lions on the hunt and evenings are spent under an untouched sky.<\/li>\n
- The Highlands, Ngorongoro Conservation Area, Tanzania<\/strong> \u2013 A striking blend of contemporary design and wilderness seclusion, the camp sits on the slopes of Olmoti Volcano. Guests can trek to the crater\u2019s rim, and witness sweeping views of the Ngorongoro Crater, one of Africa\u2019s most breathtaking natural wonders.<\/li>\n
- Usangu Expedition Camp, Ruaha National Park, Tanzania <\/strong>\u2013 Situated beyond the high-water mark under the shade of miombo woodlands, this intimate camp of just six tents has been carefully positioned to offer a personalized and exclusive experience. Evenings bring breathtaking sunsets across the park, while a delicious and wholesome dinner is prepared over the open campfire.<\/li>\n
- Ol Pejeta Bush Camp, Ol Pejeta Conservancy, Kenya<\/strong> \u2013 Featuring spacious and comfortable canvas tents along the Ewaso Ngiro River, where elephants are frequently seen from camp, Ol Pejeta Bush Camp offers iconic landscapes and stunning backdrop views of Mount Kenya.<\/li>\n<\/ul>\n
\u201cAt Mr & Mrs Smith, we curate stays that tell a story \u2013 and Asilia\u2019s story is one of purpose, beauty and connection,\u201d said Marion Barr\u00e8re, Strategic Development Director, Mr & Mrs Smith. \u201cAsilia is a certified B Corporation, just like us, and that shared commitment to people and planet is something we value deeply. At Asilia, sustainability efforts are woven into the very fabric of their business\u2014it\u2019s at the heart of everything they do, from community partnerships to conservation projects that support Africa\u2019s wild places thrive. This collaboration has significantly expanded our African collection, giving Mr & Mrs Smith and World of Hyatt members access to some of the most extraordinary safari experiences across Kenya, Tanzania \u2013 and now Uganda, a new destination for us and one we\u2019re thrilled to introduce.\u201d<\/p>\n
Safari with Purpose<\/strong><\/p>\nAsilia, meaning authentic in Swahili, operates in some of the world\u2019s most ecologically sensitive landscapes. In 2012, Asilia was the first African travel company to achieve B Corp certification, leading the way within the safari industry. B Corp certification is a globally recognized standard that measures a company\u2019s social and environmental impact \u2013 not just its products \u2013 through rigorous independent assessment. Asilia is committed to balancing profit with purpose and undergoes regular audits to maintain transparency and accountability.<\/p>\n
\u201cImpact is not an add-on for us,\u201d said Matt Starkey, Managing Director, Asilia Africa. \u201cFor conservation to work, the people who live with wildlife must benefit from it. We channel significant investment into schools, training, governance and diversified livelihoods in the landscapes in which we operate. Every traveler who stays with us becomes part of a shared effort to ensure these wild places and the people who call them home, thrive. Working with Hyatt and Mr & Mrs Smith helps us broaden that support and sustain it over time.\u201d<\/p>\n
As part of NawiriGroup, Asilia operates within an impact framework that contributed over $11 million in 2024 to nature protection and community-led projects, including park fees and levies. Funding is directed to programs that strengthen governance, education, livelihoods, regenerative agriculture and land restoration across East Africa, such as Honeyguide in southern Tanzania supporting local Wildlife Management Areas. These investments help communities gain value from keeping large wilderness areas intact. Asilia is also a founder in the creation of the Naboisho Conservancy, which has driven one of the most substantial recoveries of land and wildlife in East Africa. Naboisho continues to sustain some of the highest predator densities in the region, and vital migration corridors remain open.<\/p>\n
Asilia\u2019s expanded reach through participation in the World of Hyatt program helps direct more guest stays to its camps, which supports a model where downstream, local communities and national parks are supported by conscientious tourism.<\/p>\n<\/div>\n
Just a reminder that there are practically no benefits for World of Hyatt members to book these Mr & Mrs Smith properties through Hyatt, other than earning elite-qualifying nights and award points, while paying inflated rates compared to if booked directly through the hotels or through a proper OTA.<\/p>\n
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