{"id":336707,"date":"2025-12-09T20:14:08","date_gmt":"2025-12-09T20:14:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/grow-your-business-with-the-marketing-hourglass-framework\/"},"modified":"2025-12-09T20:14:08","modified_gmt":"2025-12-09T20:14:08","slug":"grow-your-business-with-the-marketing-hourglass-framework","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=336707","title":{"rendered":"Grow Your Business with the Marketing\u202f Hourglass Framework"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" id=\"tve_editor\" data-post-id=\"84636\">\n<div class=\"thrv_wrapper thrv_text_element\">\n<p>I created the Marketing\u202fHourglass\u2122 after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and eventually a global community built around strategy before tactics.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 dir=\"ltr\" id=\"t-1763577964867\" class=\"\">Why Most Marketing Funnels Fall Short<\/h2>\n<p dir=\"ltr\">Traditional marketing funnels push people from awareness to purchase, then stop cold. But as a small business owner, you know the real value comes after the sale, when customers come back, buy again, and tell their friends. Funnels ignore this. They treat marketing as a straight line, missing the reality that today\u2019s buyers research, compare, and rely on recommendations before and after they buy.<\/p>\n<p dir=\"ltr\">Here\u2019s the problem:<\/p>\n<ul class=\"\">\n<li dir=\"ltr\">\n<p dir=\"ltr\">Most marketing stops at the transaction.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Buyers expect more: ongoing value, trust, and opportunities to share their great experience.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">If you don\u2019t nurture relationships after the sale, you lose out on repeat business and referrals.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 dir=\"ltr\" id=\"t-1763577964868\" class=\"\">Introducing the Marketing Hourglass\u2122 Framework<\/h2>\n<p dir=\"ltr\"><a href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\" target=\"_blank\" class=\"\" style=\"outline: none;\">The Marketing Hourglass\u2122<\/a> was created to solve this problem. After years working with small businesses overwhelmed by disjointed tactics, I realized that marketing should be systematic, sustainable, and focused on results, just like any core business function.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/ducttapemarketing.com\/build-marketing-hourglass\/\" target=\"_blank\" class=\"\" style=\"outline: none;\"\/>The Marketing Hourglass\u2122 expands the funnel into seven essential stages: Know, Like, Trust, Try, Buy, Repeat, and Refer. Each stage answers a question your customer is asking and helps you guide them from first discovery to enthusiastic advocate.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h3 dir=\"ltr\" id=\"t-1763577964869\" class=\"\">Why Does\u00a0<a href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\" target=\"_blank\" class=\"\" style=\"outline: none;\">The Marketing Hourglass\u2122<\/a>\u00a0work?<\/h3>\n<ul class=\"\">\n<li dir=\"ltr\">Aligns with real buying behaviour. People often decide long before they contact you. The hourglass ensures you\u2019re there early and stay present after they buy.<\/li>\n<li dir=\"ltr\">Improves profitability. Selling to existing customers can convert as high as 70%, while new prospects often sit closer to 20%. This means, even a small bump in retention, around 5%, <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\">can increase profits by more than <strong>25%<\/strong>. <\/a><\/li>\n<li dir=\"ltr\">Creates a referral engine. Happy customers spread the word. The hourglass gives them a structure and incentives to do so.<\/li>\n<\/ul>\n<h3 dir=\"ltr\" id=\"t-1763577964870\" class=\"\">What Are the Seven Stages of\u00a0<a href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\" target=\"_blank\" class=\"\" style=\"outline: none;\">The Marketing Hourglass\u2122<\/a>?<\/h3>\n<ol class=\"\">\n<li dir=\"ltr\"><strong>Know<\/strong> \u2013 \u201cWho are you?\u201d Use search\u2011friendly posts, social media and local events to introduce yourself. Address the problems your audience faces instead of pitching services.<\/li>\n<li dir=\"ltr\"><strong>Like <\/strong>\u2013 \u201cDo I like your style?\u201d Show personality through behind\u2011the\u2011scenes stories, team profiles and newsletters. Help people feel a personal connection to your business.<\/li>\n<li dir=\"ltr\"><strong>Trust<\/strong> \u2013 \u201cCan you deliver?\u201d Publish case studies, testimonials and reviews. Evidence builds confidence.<\/li>\n<li dir=\"ltr\"><strong>Try<\/strong> \u2013 \u201cWhat\u2019s the risk?\u201d Offer a free consultation, audit, sample or downloadable guide so prospects can experience your expertise with little commitment.<\/li>\n<li dir=\"ltr\"><strong>Buy<\/strong> \u2013 \u201cIs this right for me?\u201d Make the purchase simple. Onboard new customers thoughtfully, communicate clearly and deliver early wins.<\/li>\n<li dir=\"ltr\"><strong>Repeat<\/strong> \u2013 \u201cShould I stay?\u201d Stay in touch with educational emails, progress check\u2011ins and offers that add value. Show customers you\u2019re invested in their success.<\/li>\n<li dir=\"ltr\"><strong>Refer<\/strong> \u2013 \u201cWho else needs this?\u201d Encourage referrals by making the process easy (shareable links, referral bonuses) and recognising advocates. A great experience is the foundation.<\/li>\n<\/ol>\n<\/div>\n<div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-19a9d89185a\"><span class=\"tve_image_frame\"><a href=\"https:\/\/ducttapemarketing.com\/build-marketing-hourglass\/\" target=\"_blank\"><img decoding=\"async\" class=\"tve_image wp-image-79715 tcb-moved-image\" alt=\"\" data-id=\"79715\" width=\"940\" data-init-width=\"11994\" height=\"664\" data-init-height=\"8473\" title=\"TheMarketingHourglassV12023(3)\" loading=\"lazy\" data-width=\"940\" data-height=\"664\" src=\"https:\/\/ducttapemarketing.com\/grow-your-business-with-the-marketing-hourglass-framework\/aspect-ratio: auto 11994 \/ 8473;\" data-css=\"tve-u-19b03f29624\" data-link-wrap=\"true\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/08\/TheMarketingHourglassV120233.png 11994w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/08\/TheMarketingHourglassV120233-300x212.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/08\/TheMarketingHourglassV120233-1024x723.png 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/08\/TheMarketingHourglassV120233-768x543.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/08\/TheMarketingHourglassV120233-1536x1085.png 1536w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/08\/TheMarketingHourglassV120233-2048x1447.png 2048w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\"\/><\/a><\/span><\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h3 dir=\"ltr\" id=\"t-1763577964871\" class=\"\">Case Study: Balance Dental Studio&#8217;s (Previously Fox Point Dental) Marketing Hourglass\u2122 Success<\/h3>\n<p dir=\"ltr\">Balance Dental Studio needed a complete marketing reset. By embracing the hourglass model, they:<\/p>\n<ul class=\"\">\n<li dir=\"ltr\">Rebranded and relaunched their website for better awareness and trust.<\/li>\n<li dir=\"ltr\">Offered low-risk ways for prospects to engage, like free consultations.<\/li>\n<li dir=\"ltr\">Streamlined the appointment process to make buying easy.<\/li>\n<li dir=\"ltr\">Nurtured patients after their visits with ongoing communication and value.<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>The results:<\/strong><\/p>\n<ul class=\"\">\n<li dir=\"ltr\">Website traffic soared by 1,287%<\/li>\n<li dir=\"ltr\">Google Business Profile views increased by 659%<\/li>\n<li dir=\"ltr\">Overall practice growth reached 300%<\/li>\n<\/ul>\n<p dir=\"ltr\">When you guide people from first discovery to repeat visits and referrals, the impact is dramatic.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/ducttapemarketing.com\/case-study\/brand-awareness-growth\/\" target=\"_blank\" class=\"\" style=\"outline: none;\"><strong>Read the full Fox\u202f Point\u202fDental case study<\/strong><\/a><\/p>\n<\/div>\n<div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-19b03f15807\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-71357 tcb-moved-image\" alt=\"\" data-id=\"71357\" width=\"940\" data-init-width=\"1052\" height=\"495\" data-init-height=\"554\" title=\"foxpointdental website image\" loading=\"lazy\" data-width=\"940\" data-height=\"495\" src=\"https:\/\/ducttapemarketing.com\/grow-your-business-with-the-marketing-hourglass-framework\/aspect-ratio: auto 1052 \/ 554;\" data-css=\"tve-u-19b03f1825e\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/foxpointdental-website-image.jpg 1052w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/foxpointdental-website-image-300x158.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/foxpointdental-website-image-1024x539.jpg 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/foxpointdental-website-image-768x404.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\"\/><\/span><\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h3 dir=\"ltr\" id=\"t-1763577964872\" class=\"\">How Can I Put\u00a0<a href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\" target=\"_blank\" class=\"\" style=\"outline: none;\">The Marketing Hourglass\u2122<\/a>\u00a0Into Practice?<\/h3>\n<ul class=\"\">\n<li dir=\"ltr\">Audit your touchpoints. List every interaction prospects and customers have with you and assign each one to an hourglass stage. Notice gaps, maybe you have plenty of awareness content but no formal referral process.<\/li>\n<li dir=\"ltr\">Fill the gaps. Add simple tactics for the stages you\u2019re missing. For example, if you lack a \u201cTry\u201d stage, offer a free audit or downloadable checklist.<\/li>\n<li dir=\"ltr\">Measure what matters. Track metrics such as repeat purchase rate, referral volume and customer lifetime value, not just leads or clicks.<\/li>\n<li dir=\"ltr\">Update regularly. The hourglass is dynamic. Refine your approach based on results and feedback.<\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 dir=\"ltr\" id=\"t-1763577964873\" class=\"\">How to Make Marketing Manageable<\/h2>\n<p dir=\"ltr\">Small businesses thrive with systematic, not scattered, marketing. The Marketing Hourglass\u2122 is your blueprint for attracting, engaging, and delighting customers at every step. Want to see where you stand? <a href=\"https:\/\/zcal.co\/saranay\/strategy\" target=\"_blank\" class=\"\" style=\"outline: none;\"><strong>Schedule a Strategy Call today.<\/strong><\/a><\/p>\n<p dir=\"ltr\">Let\u2019s turn marketing chaos into clarity together.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv-page-section tve-height-update\" data-inherit-lp-settings=\"1\" style=\"\" data-css=\"tve-u-19a9d8c4127\">\n<div class=\"tve-page-section-in\" data-css=\"tve-u-19a9d8c4136\">\n<p><h2 class=\"ttfm7\" data-css=\"tve-u-19a9d8c412a\" style=\"text-align: center;\" id=\"t-1763577964875\">Frequently Asked Questions<\/h2>\n<\/p>\n<div class=\"thrv_wrapper thrv_toggle tcb-local-vars-root\" data-animation-speed=\"medium\" data-ct-name=\"Toggle 03\" style=\"\" data-columns=\"1\" data-animation=\"slide-fade\" data-ct=\"toggle-55898\" data-css=\"tve-u-19a9d8c412b\" data-element-name=\"Toggle\">\n<div class=\"tve-toggle-grid tve-prevent-content-edit\" style=\"\">\n<div class=\"tve-toggle-column\" data-index=\"1\" style=\"\">\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqB thrv_toggle_title tcb-icon-display tve-toggle-icon-right tve-toggle-show-icon\" data-icon-code=\"icon-angle-right-regular\" data-css=\"tve-u-18439b4d2e2\" data-selector=\"[data-css=&quot;tve-u-19a9d8c412b&quot;] .thrv_toggle_title\" data-append-suffix=\"1\" style=\"\" data-tcb_hover_state_parent=\"\">\n<h4 class=\"tve-toggle-text\" data-css=\"tve-u-18439b4d2e3\" style=\"\">What is the Marketing Hourglass\u2122?<\/h4>\n<\/div>\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p data-css=\"tve-u-19a9d8c4132\">\u00a0It\u2019s a seven-stage framework that covers the entire customer journey, helping you build relationships beyond the first sale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqB thrv_toggle_title tcb-icon-display tve-toggle-icon-right tve-toggle-show-icon\" data-icon-code=\"icon-angle-right-regular\" data-css=\"tve-u-18439b4d2e2\" data-selector=\"[data-css=&quot;tve-u-19a9d8c412b&quot;] .thrv_toggle_title\" data-append-suffix=\"1\" style=\"\" data-tcb_hover_state_parent=\"\">\n<h4 class=\"tve-toggle-text\" data-css=\"tve-u-18439b4d2e3\" style=\"\">Is The Marketing Hourglass a trademarked term?<\/h4>\n<\/div>\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p style=\"\" data-css=\"tve-u-19a9d8c4133\"><span style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\" data-css=\"tve-u-19a9d8fdcdf\">Yes, the Marketing Hourglass\u2122 is a registered trademark of Duct Tape Marketing. You can view the US patent\u00a0<\/span><span data-css=\"tve-u-19a9d8fdce5\" style=\"font-weight: var(--g-regular-weight,normal); background-color: transparent; color: var(--tcb-color-10) !important; --tcb-applied-color: var$(--tcb-color-10) !important;\"><a href=\"https:\/\/tsdr.uspto.gov\/#caseNumber=97416612&amp;caseSearchType=US_APPLICATION&amp;caseType=DEFAULT&amp;searchType=statusSearch\" class=\"\" style=\"outline: none;\">here.<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqB thrv_toggle_title tcb-icon-display tve-toggle-icon-right tve-toggle-show-icon\" data-icon-code=\"icon-angle-right-regular\" data-css=\"tve-u-18439b4d2e2\" data-selector=\"[data-css=&quot;tve-u-19a9d8c412b&quot;] .thrv_toggle_title\" data-append-suffix=\"1\" style=\"\" data-tcb_hover_state_parent=\"\">\n<h4 class=\"tve-toggle-text\" data-css=\"tve-u-18439b4d2e3\" style=\"\">How is it different from a funnel?<\/h4>\n<\/div>\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p style=\"\" data-css=\"tve-u-19a9d8c4134\"><span style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\" data-css=\"tve-u-18462ced44f\">Funnels end at the purchase. The hourglass continues past the sale, focusing on retention and referrals, key drivers of sustainable growth.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqB thrv_toggle_title tcb-icon-display tve-toggle-icon-right tve-toggle-show-icon\" data-icon-code=\"icon-angle-right-regular\" data-css=\"tve-u-18439b4d2e2\" data-selector=\"[data-css=&quot;tve-u-19a9d8c412b&quot;] .thrv_toggle_title\" data-append-suffix=\"1\" style=\"\" data-tcb_hover_state_parent=\"\">\n<h4 class=\"tve-toggle-text\" data-css=\"tve-u-18439b4d2e3\" style=\"\">Who created the Marketing Hourglass\u2122?<\/h4>\n<\/div>\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p style=\"\" data-css=\"tve-u-19a9d8c4135\"><span style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\" data-css=\"tve-u-18462ced451\">\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/ducttapemarketing.com\/about\/hire-john-to-speak\/\" target=\"_blank\" class=\"\" style=\"outline: none;\"><span data-css=\"tve-u-18462ced451\" style=\"color: var(--tve-color,rgb(0,0,0)); background-color: transparent;\">John Jantsch<\/span><\/a><\/span><span data-css=\"tve-u-18462ced451\" style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\">, founder of Duct Tape Marketing, built the hourglass to help small businesses implement systematic, results-driven marketing.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqB thrv_toggle_title tcb-icon-display tve-toggle-icon-right tve-toggle-show-icon\" data-icon-code=\"icon-angle-right-regular\" data-css=\"tve-u-18439b4d2e2\" data-selector=\"[data-css=&quot;tve-u-19a9d8c412b&quot;] .thrv_toggle_title\" data-append-suffix=\"1\" style=\"\" data-tcb_hover_state_parent=\"\">\n<h4 class=\"tve-toggle-text\" data-css=\"tve-u-18439b4d2e3\" style=\"\">Can any business use this framework?<\/h4>\n<\/div>\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p><span style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\">Yes, B2B, B2C, product, or service. The hourglass adapts to any industry or business size.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p><span style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\">\u00a0Map your touchpoints to each stage, identify what\u2019s missing, and take action to fill those gaps.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_toggle_item tve_faq\" style=\"\" data-css=\"tve-u-19a9d8c412c\">\n<div class=\"tve_faqI\">\n<div class=\"tve_faqC \">\n<div class=\"thrv_wrapper thrv_toggle_content tve-elem-default-pad\" data-css=\"tve-u-19a9d8c4130\" style=\"\">\n<div class=\"tve-cb\" data-css=\"tve-u-18439b4d2fa\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-k5p8ykjy cb_style_4\" style=\"\" data-css=\"tve-u-19a9d8c412f\" data-style=\"cb_style_4\">\n<div class=\"tve-cb cb_style_4-cb\" style=\"\" data-css=\"tve-u-19a9d8c412d\">\n<div class=\"thrv_wrapper thrv_text_element dynamic-group-k5p7tuiv\" data-css=\"tve-u-18439b4d2ed\">\n<p><span style=\"color: var(--tve-color,rgb(0,0,0)); font-weight: var(--g-regular-weight,normal); background-color: transparent;\">Monitor repeat purchase rates, referral volume, customer lifetime value, and how prospects move through each stage.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I created the Marketing\u202fHourglass\u2122 after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":336708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[907,13782,9810,161696,8402,161695,17146],"dealstore":[],"offerexpiration":[],"class_list":["post-336707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-framework","tag-grow","tag-hourglass","tag-marketing","tag-marketing-hourglass","tag-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grow Your Business with the Marketing\u202f Hourglass Framework - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=336707\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Your Business with the Marketing\u202f Hourglass Framework - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I created the Marketing\u202fHourglass\u2122 after years of working with small businesses that felt overwhelmed by disjointed tactics. 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