{"id":336250,"date":"2025-12-09T11:49:31","date_gmt":"2025-12-09T11:49:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-180\/"},"modified":"2025-12-09T11:49:31","modified_gmt":"2025-12-09T11:49:31","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-180","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=336250","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Single Malt Scotch Leaders Retrench To Connect With New Consumers<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/12\/08\/\" title=\"Click to see that day's daily archive\">December 8, 2025<\/a><\/span><\/p>\n<p><span class=\"im\">After a long-term growth run that peaked at nearly 2 million cases in 2021, single malt Scotch whisky in the U.S. has endured more challenging conditions in recent years, falling below 2015 levels last year to approximately 1.5 million 9-liter case depletions, according to Impact Databank.<span id=\"more-38780\"\/> Still, the upscale category remains a value driver for spirits marketers, and leading players are redoubling their efforts to attract new consumers heading into 2026.<\/span><\/p>\n<p>Pernod Ricard\u2019s The Glenlivet remains the top-selling single malt in the U.S. at more than 400,000 cases, nearly twice the size of second-ranked The Macallan, although the latter drives outsized value owing to its super-premium and above stable. This fall, The Glenlivet extended with a 12-year-old Jamaica Edition, finished in Jamaican rum barrels. The new whisky marks the first entry in the brand\u2019s new \u201cBeyond Speyside\u201d series, which will feature a variety of different cask finishes.<\/p>\n<p>Edrington-owned The Macallan debuted new packaging this summer across three of its Timeless Collections\u2014Double Cask, Sherry Oak, and Colour Collection. Developed by designer David Carson, the revamp includes a new bottle design, triangular shoulder label, rear labels upgraded with more information on the whisky, and unique QR codes for consumer engagement and traceability.<\/p>\n<p>According to Impact Databank, The Macallan is the largest single malt Scotch whisky brand worldwide in retail value terms at $1.26 billion on volume of 900,000 cases in 2024. In the U.S., volume was at 222,000 cases last year. Macallan creative director Jaume Ferras said the new look \u201coffers a multitude of visual cues to tell our story, from the sherry seasoning to the American and European oak casks, which contribute to the complex taste and flavor profiles in every bottle of The Macallan.\u201d<\/p>\n<p>Among the top five single malt brands in the U.S., William Grant &amp; Sons\u2019 Glenfiddich has held up best in control states this year through October, posting a roughly flat performance. \u201cBoth Glenfiddich and The Balvenie have continued to perform strongly in the U.S., driven by a focus on recruiting consumers into the category while reinforcing each brand\u2019s premium credentials,\u201d James Casey, president and managing director of William Grant &amp; Sons U.S., recently told SND. \u201cGlenfiddich has led category growth in Nielsen, maintaining its position as the world\u2019s best-selling single malt.\u201d<\/p>\n<p>William Grant is tapping the smaller bottle size trend in spirits with both Glenfiddich and The Balvenie, which are introducing gift-oriented packs of their 14-year-old expressions, Glenfiddich Bourbon Barrel Reserve (375ml) and The Balvenie Caribbean Cask (200ml), each retailing at $25. \u201cThese limited offerings are designed to appeal to holiday shoppers,\u201d notes V\u00e9rane de Marffy, CMO at William Grant &amp; Sons U.S. \u201cBy introducing smaller formats, we\u2019re providing an inviting entry point for those exploring Scotch for the first time.\u201d<\/p>\n<p>Also in the top five is Glenmorangie, part of the Mo\u00ebt Hennessy USA portfolio. Backed by a \u201cOnce Upon a Time in Scotland\u201d campaign featuring actor Harrison Ford, Glenmorangie recently released A Tale of Spices ($100), which includes whisky finished in Moroccan red wine casks, new charred oak casks, shaved and toasted red wine casks, and Pedro Xim\u00e9nez sherry casks.<\/p>\n<p><em>We\u2019ll have more on the evolving market for single malt Scotch in the second part of this feature.<\/em><\/p>\n<table style=\"border-collapse: collapse; font-size: 98%; box-sizing: border-box; border-color: #004279;\" border=\"1\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\n<thead style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<td style=\"color: #ffffff; box-sizing: border-box;\" colspan=\"5\" align=\"center\" bgcolor=\"#004279\"><span style=\"color: #ffffff;\"><strong>Single Malt Scotch Whisky\u2014Top Five Brands in the U.S.<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<th style=\"box-sizing: border-box; text-align: center;\">Rank<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Brand<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Importer<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Total<br \/>2024 U.S.<br \/>Depletions<sup>1<\/sup><\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Control States\u2019<br \/>Volume Growth<br \/>2025 YTD<sup>2<\/sup><\/th>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: center;\">1<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">The Glenlivet<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Pernod Ricard USA<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">412<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-6.7%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: center;\">2<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">The Macallan<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Edrington Americas<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">222<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-4.3%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: center;\">3<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Glenfiddich<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">William Grant &amp; Sons USA<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">191<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-0.4%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: center;\">4<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">The Balvenie<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">William Grant &amp; Sons USA<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">100<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-5.7%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: center;\">5<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Glenmorangie<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Mo\u00ebt Hennessy USA<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">80<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-23.3%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"\/>\n<th style=\"box-sizing: border-box;\" colspan=\"2\">Total Top Five<\/th>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"><strong>1,005<\/strong><\/td>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"><strong>-6.9%<\/strong><\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"\/>\n<td style=\"box-sizing: border-box; text-align: center;\" colspan=\"2\">Other Brands<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\">499<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\">-8.6%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"\/>\n<th style=\"box-sizing: border-box;\" colspan=\"2\">Total Single Malt<sup>3<\/sup><\/th>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"><strong>1,505<\/strong><\/td>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\"><strong>-7.6%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<tfoot style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<td style=\"color: #ffffff; box-sizing: border-box; text-align: left;\" colspan=\"7\" bgcolor=\"#004279\"><span style=\"color: #ffffff;\"><small style=\"box-sizing: border-box;\">1 Thousands of 9-liter cases.<br \/>2 Year-to-date ending through October.<br \/>3 Addition of columns may not agree due to rounding.<br style=\"box-sizing: border-box;\"\/><strong style=\"box-sizing: border-box;\">Source: NABCA and IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/span><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/edrington\/\" rel=\"tag\">Edrington<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/glenfiddich\/\" rel=\"tag\">Glenfiddich<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/glenmorangie\/\" rel=\"tag\">Glenmorangie<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/moet-hennessy-usa\/\" rel=\"tag\">Mo\u00ebt Hennessy USA<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/pernodricard\/\" rel=\"tag\">Pernod Ricard<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/the-balvenie\/\" rel=\"tag\">The Balvenie<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/the-glenlivet\/\" rel=\"tag\">The Glenlivet<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/the-macallan\/\" rel=\"tag\">The Macallan<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/william-grant-sons\/\" rel=\"tag\">William Grant &amp; Sons<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2025-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Single Malt Scotch Leaders Retrench To Connect With New Consumers December 8, 2025 After a long-term growth run that peaked at nearly 2 million cases in 2021, single malt Scotch whisky in the U.S. has endured more challenging conditions in recent years, falling below 2015 levels last year to approximately 1.5 million 9-liter case depletions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-336250","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - 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