{"id":336236,"date":"2025-12-09T11:40:12","date_gmt":"2025-12-09T11:40:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/adweeks-2025-independent-agency-of-the-year-rethink-is-25-but-refuses-to-coast-on-legacy\/"},"modified":"2025-12-09T11:40:12","modified_gmt":"2025-12-09T11:40:12","slug":"adweeks-2025-independent-agency-of-the-year-rethink-is-25-but-refuses-to-coast-on-legacy","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=336236","title":{"rendered":"ADWEEK’s 2025 Independent Agency of the Year Rethink Is 25, But Refuses to Coast on Legacy"},"content":{"rendered":"


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In its 25th year, Toronto-headquartered Rethink<\/a> refused to coast on its legacy. The indie powerhouse expanded in its hometown, as well as New York, Montreal, and Vancouver, while sharpening the creative edge that made its name.<\/p>\n<\/div>\n

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\u201cBy any metric \u2014 financial, people, creative work \u2014 we\u2019re better than we\u2019ve ever been. If you look at the industry climate, if you read the news, I think we\u2019re lucky to feel that way,\u201d said Sean McDonald, global chief strategy officer and partner.\u00a0<\/p>\n

Rethink\u2019s revenue is up 10% year-over-year and 50% in the U.S., fueled by wins from Ferrara Candy, SmartLess Mobile, and Kayak.<\/p>\n

<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

In its 25th year, Toronto-headquartered Rethink refused to coast on its legacy. The indie powerhouse expanded in its hometown, as well as New York, Montreal, and Vancouver, while sharpening the creative edge that made its name. \u201cBy any metric \u2014 financial, people, creative work \u2014 we\u2019re better than we\u2019ve ever been. If you look at […]<\/p>\n","protected":false},"author":1,"featured_media":336237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[161344,68075,15467,5353,161345,161346,53825,11509,78979,65097,15175,58511,1351,2083,565,33027,30418,629],"dealstore":[],"offerexpiration":[],"class_list":["post-336236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-adweek-awards","tag-adweeks","tag-agencies","tag-agency","tag-agency-of-the-year","tag-agency-of-the-year-2025-experiential-awards-tech-stack-awards","tag-awards-honors","tag-coast","tag-cpg-news","tag-food-industry-news","tag-independent","tag-independent-agencies","tag-legacy","tag-magazine","tag-premium","tag-refuses","tag-rethink","tag-year"],"yoast_head":"\nADWEEK's 2025 Independent Agency of the Year Rethink Is 25, But Refuses to Coast on Legacy - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=336236\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=336236&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADWEEK's 2025 Independent Agency of the Year Rethink Is 25, But Refuses to Coast on Legacy - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In its 25th year, Toronto-headquartered Rethink refused to coast on its legacy. 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