The design refresh proudly declares Harpoon IPA as \u201cBoston\u2019s IPA,\u201d charting the brand\u2019s next chapter of growth while also honoring its legacy, loved by generations of fans in Boston and across New England.<\/em><\/strong><\/h4>\n\u00a0PRESS RELEASE \/ December 1, 2025 (Boston, MA) \u2013\u00a0Harpoon Brewery<\/a><\/u><\/strong>, Boston\u2019s first craft brewery and home to New England\u2019s original IPA, today unveiled a refreshed look for its flagship beer, Harpoon IPA. The redesign marks the first major update since 2020 and will begin rolling off the brewery\u2019s production lines in January 2026, appearing on shelves in February. This timing aligns with the 40th<\/sup>\u00a0Anniversary of Harpoon Brewery, which received Brewing Permit #001 in the Commonwealth of Massachusetts in 1986.<\/p>\nRooted in four design pillars \u2014 heritage with confidence, authentic localism, reliable quality, and accessible expertise<\/strong>\u00a0\u2014 the new packaging reclaims Harpoon\u2019s storied identity in a contemporary, confident way. The refreshed look celebrates Harpoon IPA\u2019s deep Boston roots while expressing its timeless appeal for a new generation of drinkers.<\/p>\n![\"\"](\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2025\/12\/Unknown-2.jpeg\")
<\/a><\/p>\n\u201cHarpoon IPA was the first IPA to hit the New England market back in 1993, and it\u2019s been setting the standard for quality and approachability ever since,\u201d said Rob Day, VP of Marketing at Barrel One Collective<\/strong>. \u201cThis refresh was about ensuring the brand packaging looks as strong as the beer inside tastes. We worked closely with our agency partners at GYK<\/strong>\u00a0to capture Harpoon\u2019s role as Boston\u2019s IPA \u2014 confident, familiar, and proudly local, yet always evolving for the next era of IPA drinkers.\u201d<\/p>\nThe refresh puts \u201cBoston\u2019s IPA\u201d<\/strong>\u00a0front and center and modernizes Harpoon\u2019s Heritage DNA. A bold blue field showcases the classic HARPOON wordmark, while the orange \u201cIPA\u201d<\/strong>\u00a0lockup sharpens on-shelf hierarchy. The anchor-and-ribbon emblem (with EST \u201986<\/strong>\u00a0and 6.0% ABV<\/strong>) is simplified and redrawn for clarity, and\u00a0supporting linework and typography are tightened to feel cleaner and more precise. The new look also carries forward some original heritage details, giving a nod to the harpoon and tiger lily. The result is a maritime-forward look and feel that honors Harpoon\u2019s heritage while also reading as unmistakably modern.<\/p>\nDan Kenary, Harpoon Co-Founder and President of Barrel One Collective<\/strong>, added, \u201cWe\u2019ve always taken pride in being part of Boston\u2019s story. From day one, Harpoon was brewed for this community \u2014 our friends, our neighborhoods, and our city. Seeing this design come to life is both nostalgic and energizing. It honors where we started while showing how much more there is ahead for Harpoon IPA.\u201d<\/p>\nThe redesign will extend across all formats \u2014 from cans and bottles to six-packs, twelve-packs, and tap handles \u2014 ensuring a cohesive and modern presence wherever fans enjoy Harpoon IPA.<\/p>\n
While the packaging has evolved, the beer itself remains unchanged \u2014 the same bright, floral, and crisp<\/strong>\u00a0IPA that helped define a category and continues to lead with reliable quality and unmistakable flavor.<\/p>\n\u00a0<\/p>\n
![\"\"](\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2019\/04\/34579355_10155458390027231_64085731009626112_n.png\")
<\/a>About Harpoon Brewery<\/a><\/strong><\/p>\nFounded in 1986, Harpoon Brewery was the first craft brewery to open in Boston and one of the first in New England. Harpoon\u2019s mission has always been to build community through great beer and shared experiences. Harpoon IPA, first introduced in 1993, remains a cornerstone of New England craft brewing \u2014 a testament to quality, consistency, and the spirit of Boston. Since then, Harpoon Brewery has expanded beyond its home base in the Seaport District in Boston, with locations in Windsor, VT, Manchester, NH, a Boston Common Summer Pop-Up, and Logan Airport. Harpoon\u2019s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases.<\/p>\n
\u00a0<\/strong><\/p>\n![\"\"](\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2025\/01\/676dbef58b986e6bae2196df_barrel-one-collective-logo-p-1600-300x99.png\")
<\/a>About Barrel One Collective<\/a><\/strong><\/p>\nBarrel One Collective<\/u>\u00a0unites celebrated regional breweries \u2014 including Harpoon, Long Trail, Smuttynose, and Wachusett \u2014 under one mission: to champion quality craft beverages rooted in community and creativity.<\/p>\n
\n\t\t\t\t Post Views:<\/span> 209<\/span>\n\t\t\t<\/p>\n
Rooted in four design pillars \u2014 heritage with confidence, authentic localism, reliable quality, and accessible expertise<\/strong>\u00a0\u2014 the new packaging reclaims Harpoon\u2019s storied identity in a contemporary, confident way. The refreshed look celebrates Harpoon IPA\u2019s deep Boston roots while expressing its timeless appeal for a new generation of drinkers.<\/p>\n \u201cHarpoon IPA was the first IPA to hit the New England market back in 1993, and it\u2019s been setting the standard for quality and approachability ever since,\u201d said Rob Day, VP of Marketing at Barrel One Collective<\/strong>. \u201cThis refresh was about ensuring the brand packaging looks as strong as the beer inside tastes. We worked closely with our agency partners at GYK<\/strong>\u00a0to capture Harpoon\u2019s role as Boston\u2019s IPA \u2014 confident, familiar, and proudly local, yet always evolving for the next era of IPA drinkers.\u201d<\/p>\n The refresh puts \u201cBoston\u2019s IPA\u201d<\/strong>\u00a0front and center and modernizes Harpoon\u2019s Heritage DNA. A bold blue field showcases the classic HARPOON wordmark, while the orange \u201cIPA\u201d<\/strong>\u00a0lockup sharpens on-shelf hierarchy. The anchor-and-ribbon emblem (with EST \u201986<\/strong>\u00a0and 6.0% ABV<\/strong>) is simplified and redrawn for clarity, and\u00a0supporting linework and typography are tightened to feel cleaner and more precise. The new look also carries forward some original heritage details, giving a nod to the harpoon and tiger lily. The result is a maritime-forward look and feel that honors Harpoon\u2019s heritage while also reading as unmistakably modern.<\/p>\n Dan Kenary, Harpoon Co-Founder and President of Barrel One Collective<\/strong>, added, \u201cWe\u2019ve always taken pride in being part of Boston\u2019s story. From day one, Harpoon was brewed for this community \u2014 our friends, our neighborhoods, and our city. Seeing this design come to life is both nostalgic and energizing. It honors where we started while showing how much more there is ahead for Harpoon IPA.\u201d<\/p>\n The redesign will extend across all formats \u2014 from cans and bottles to six-packs, twelve-packs, and tap handles \u2014 ensuring a cohesive and modern presence wherever fans enjoy Harpoon IPA.<\/p>\n While the packaging has evolved, the beer itself remains unchanged \u2014 the same bright, floral, and crisp<\/strong>\u00a0IPA that helped define a category and continues to lead with reliable quality and unmistakable flavor.<\/p>\n \u00a0<\/p>\n Founded in 1986, Harpoon Brewery was the first craft brewery to open in Boston and one of the first in New England. Harpoon\u2019s mission has always been to build community through great beer and shared experiences. Harpoon IPA, first introduced in 1993, remains a cornerstone of New England craft brewing \u2014 a testament to quality, consistency, and the spirit of Boston. Since then, Harpoon Brewery has expanded beyond its home base in the Seaport District in Boston, with locations in Windsor, VT, Manchester, NH, a Boston Common Summer Pop-Up, and Logan Airport. Harpoon\u2019s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases.<\/p>\n \u00a0<\/strong><\/p>\n Barrel One Collective<\/u>\u00a0unites celebrated regional breweries \u2014 including Harpoon, Long Trail, Smuttynose, and Wachusett \u2014 under one mission: to champion quality craft beverages rooted in community and creativity.<\/p>\n \n\t\t\t\t Post Views:<\/span> 209<\/span>\n\t\t\t<\/p>\n<\/a><\/p>\n<\/a>About Harpoon Brewery<\/a><\/strong><\/p>\n<\/a>About Barrel One Collective<\/a><\/strong><\/p>\n