{"id":334727,"date":"2025-12-08T11:31:37","date_gmt":"2025-12-08T11:31:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/a-conversation-with-denise-boomkens-of-andbloom\/"},"modified":"2025-12-08T11:31:37","modified_gmt":"2025-12-08T11:31:37","slug":"a-conversation-with-denise-boomkens-of-andbloom","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=334727","title":{"rendered":"A Conversation With Denise Boomkens of AndBloom"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/58b56e5cd2b857960a275c83\/1764610443882-QGLLYKUT9P91UXJCKJMP\/andbloom.jpg?format=1500w\" \/><\/p>\n<div data-sqsp-text-block-content=\"\">\n<p class=\"\" style=\"white-space:pre-wrap;\">Denise is 50, and honestly, if you didn\u2019t know her age, you wouldn\u2019t think to ask because she radiates <em>life and confidence. <\/em>You don\u2019t even look at her and think of an age. You see a stylish woman in control of her own narrative. Which she is. But so are each of us. And this is what is the magnetic draw her fans have to her content whether they realize it or not &#8211; she reminds us all that WE are in control of how we show up and no one has the right to interfere with that. She\u2019s in that unmistakable season where confidence replaces performance. Her work reflects it too &#8211; bold floral styling, romantic silhouettes with an edge, an all-pink room where she films a lot of her content, and portraits that feel less like fashion shoots and more like very strong declarations: <em>This is a woman over 45. Take it or leave it.<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">She lives near Amsterdam with her husband and their 10-year-old son &#8211; immersed in family life while running a creative universe that feels both intimate and global with over 1.3 million Instagram followers &#8211; no small feat since she\u2019s rapidly grown that audience since Corona times. And lately, that universe has expanded into something tangible you can hold in your hands: her two books, with the latest being <strong><em>T<\/em><\/strong><a href=\"https:\/\/www.andbloom.com\/en-de\/products\/the-guide?variant=53550363148620\" target=\"_blank\"><strong><em>he Guide: Boldly Blooming, Unapologetically You<\/em><\/strong><\/a>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">One year ago vacationing in Forte dei Marmi, watching her son play in the sand, she turned to her husband and said, <em>\u201cI think it\u2019s time for a new book.\u201d <\/em>And that was it.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Four years earlier, her first book <strong><em>The Art of Aging Unapologetically<\/em><\/strong> had found its way into the world through a traditional publisher and into the hearts of many women who were quietly craving representation and reassurance. This time, though, Dee wanted more than another photo book. She envisioned something warmer, more supportive &#8211; something that felt like the <a href=\"https:\/\/www.andbloom.com\" target=\"_blank\">AndBloom <\/a>community itself, compressed into paper form.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Instead of standing alone as the sole voice of the project, she invited other women to step in. Eight experts contributed insights across areas that matter deeply to women in midlife: peri-menopause, nutrition, movement, personal style, emotional wellbeing. Not to offer \u201cfixes,\u201d but companionship.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">She said something during our video conversation above that perfectly captured the spirit of the book:<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>\u201cI wanted it to feel like a best friend.\u201d<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Not preachy.<br \/>Not prescriptive.<br \/>Not telling women who they should become &#8211; but walking beside them as they are.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And that, in many ways, is Dee\u2019s superpower.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">She doesn\u2019t position herself as someone above women &#8211; teaching or correcting &#8211; but as someone among them, reflecting their beauty back at them. Her portraits don\u2019t feel styled to perfection; they feel <em>seen<\/em>. Each woman in the book appears fully herself &#8211; not softened, not erased, not digitally smoothed into neutrality &#8211; but vivid and real.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The book itself is a true collective creation. Her closest collaborators were woven into every step: her best friend Dayenne Bekker, styled every shoot; a makeup artist was brought in to enhance natural beauty rather than mask it; the collage artworks are by long-time favorite Saskia Kemperman; the playful coloring pages come from Instagram friend Mathilda; and the layout was shaped by Yuri, her graphic designer, who intuitively captured the book\u2019s emotional rhythm.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">No big agency teams.<br \/>No glossy production fluff.<br \/>Just a circle of women making something meaningful together.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Listening to <a href=\"https:\/\/www.andbloom.com\" target=\"_blank\">Dee<\/a> speak, I was reminded why her work resonates with women \u2014 especially over 40, over 50, and beyond. She stands in a beautifully rare space: where elegance meets honesty, where fashion meets emotional depth, and where aging isn\u2019t something to correct, it\u2019s something to expand into.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">She doesn\u2019t sell the fantasy of reinvention.<br \/>She celebrates the power of continuation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We are not \u201cdone\u201d blooming at any age &#8211; we\u2019re simply evolving into deeper, braver, more self-possessed versions of ourselves.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Love,<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Holly<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Denise is 50, and honestly, if you didn\u2019t know her age, you wouldn\u2019t think to ask because she radiates life and confidence. You don\u2019t even look at her and think of an age. You see a stylish woman in control of her own narrative. Which she is. But so are each of us. And this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":334728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[159990,159989,12822,157464],"dealstore":[],"offerexpiration":[],"class_list":["post-334727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-andbloom","tag-boomkens","tag-conversation","tag-denise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Conversation With Denise Boomkens of AndBloom - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=334727\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Conversation With Denise Boomkens of AndBloom - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Denise is 50, and honestly, if you didn\u2019t know her age, you wouldn\u2019t think to ask because she radiates life and confidence. 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