\n Thursday December 4, 2025 <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
![\"Saimonas\u2019](\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2025\/12\/Blog_Daily-life-3@4x-copy-scaled.png\")
<\/div>\nWhen it comes to the visual side of Hostinger\u2019s brand, Saimonas Mureika is one of our go-to people. During more than five years he\u2019s been with the company, he\u2019s done it all \u2013 from designing Halloween-themed Meta campaign ad banners to pitching logos for flagship products, like Kodee. As a Graphic Design Team Lead, Saimonas makes sure that Hostinger\u2019s design clicks, helps achieve our goals, and reflects who we are. I was curious to learn how creatives like Saimonas are faring and what growth opportunities they find in a tech-driven environment, such as Hostinger\u2019s.\u00a0<\/strong><\/p>\n It\u2019s been more than five years since you\u2019ve been designing for Hostinger. Do you remember your very first serious project or task?<\/strong><\/p>\n I remember it very well. I joined in October \u2013 right before Halloween. So, right after onboarding, I had to get myself into the \u201ctrick or treat\u201d mood. The task was to design visuals for Meta\u2019s ad campaign to promote 000webhost, one of our product at the time. These were really fun to work on, as we were adapting visuals to different regions. For example, Mexico got Santa Muerte-themed banners.\u00a0<\/p>\n Much has changed since that time, hasn\u2019t it? Now you\u2019re the Graphic Design Team Lead. How has your role within the company evolved?<\/strong><\/p>\n I joined as a mid-level designer and at first was working on smaller-scope campaigns or design requests from different marketing teams. The scope has grown significantly as Hostinger has grown, \u00a0 and my experience, skills, and knowledge grew alongside it. I naturally started taking part in more complex marketing projects, including the biggest sale campaigns of the year and product ads. In these, the role of a designer is not just to provide visuals, but to contribute to\u00a0 cross-team alignment, communicate, and collaborate. That progression took me to the senior design position, which required even more cross-team collaborations, as well as supporting and guiding junior and mid-level designers. Now as Team Lead, I\u2019m overseeing the graphic design team while still contributing to major projects.<\/p>\n Do you feel like you\u2019ve grown a lot? What does growth mean to you as a designer?<\/strong><\/p>\n For me, growth correlates with learning things you don\u2019t know or doing what you haven\u2019t done before. In design, it means testing out new ideas and tools, searching for new perspectives and visual expressions that effectively communicate specific messages. As a leader, it means taking on more challenging projects and stepping into unfamiliar territory.\u00a0 One such recent experience was joining the marketing team responsible for launching an AI-powered, no-code platform for building web apps and websites \u2013 Hostinger Horizons<\/strong><\/a>. It pushed me to grow in areas like communication, cross-functional project team leadership, project and timelines management.<\/p>\n While growing as a professional, you also had a chance to witness the evolution of Hostinger. From a designer\u2019s perspective \u2013 how did the company\u2019s brand and visual communication change throughout those years?<\/strong><\/p>\n Back when I started, all we had was a logo and a HEX code of a primary color. Today,\u00a0 we have a visual identity that our competitors are copying. The evolution is outstanding and is the result of the tremendous work of all the current and previous creatives in our company.<\/p>\n One might imagine design as inherently reflective and contemplative work. But you emphasised communication and collaboration as essential areas for growth. How much of that does your daily work involve?\u00a0<\/strong><\/p>\n Quite a lot, in fact. The most frequent and always ongoing collaboration is with our website team designers. We coordinate with them to communicate campaign messages on our websites. It is the most important placement where all marketing communications eventually lead. My goal is to ensure that both advertising designers and website designers have the same marketing context and make design decisions in line with it. We also frequently collaborate with the product design team \u2013 especially when creating product-specific marketing campaigns. So, yes \u2013 communication is a big part of the game.<\/p>\n There must be some creative differences between not only different teams, but also within your own. How do you manage that?\u00a0<\/strong><\/p>\n I don\u2019t think it\u2019s a big challenge. We have a brand book that every designer must know and apply. It allows for consistency across different placements and platforms. Of course, every designer has their own strengths and visual expression. I try to embrace mine and adapt it to Hostinger\u2019s needs, and I\u00a0 encourage my team to foster and expand their own.<\/p>\n Let\u2019s talk about your biggest achievements. What\u2019s one creative project or visual you\u2019ve worked on at Hostinger that you\u2019re most proud of?<\/strong><\/p>\n I think I\u2019d pick designing a logo for our AI assistant Kodee.<\/strong><\/a> <\/strong>It was really bumpy but, in the end, a rewarding project. Our team was short-handed at the time, so we decided to get help from a freelance designer. But we quickly realised that the process was getting complicated \u2013 we were failing to collect and provide all the context to someone external, because Kodee was under rapid development. We weren\u2019t reaching the desired result. So, we decided to get start fresh and do it internally. I took ownership of the project.\u00a0<\/p>\n But logo design is tricky \u2013 sometimes you can find the solution that works in just a few iterations and sometimes it takes hundreds of sketches to find something interesting and original. With the Kodee logo, the latter was the case. I designed many different sketches but none of them was good enough. The deadline was approaching, and so was my vacation, which I\u2019d planned for half a year. I was stressed out. It wasn\u2019t easy to admit that I didn\u2019t yet have a solution and to communicate that to stakeholders. But with a suggestion from my team lead at the time,\u00a0 I did. I went on vacation, got back, and it took me a single day to design a logo which we now use across different placements of Hostinger products and marketing materials.<\/p>\n That\u2019s how this somewhat complicated project taught me that you can always adjust the deadline for a better result. It also proved once again that taking a break and stepping away for a bit can lead to a better outcome.<\/p>\n How do you recharge your creativity outside of work?<\/strong><\/p>\n Just simple breaks from design and creative routines, like being outdoors or doing something physical like changing my car\u2019s oil, repainting the garage door, doing some yard work with a shovel. Activities that help me stop thinking about design completely. When I come back from it, I have a fresh perspective.\u00a0<\/p>\n I also enjoy going to specialized conferences like OFF, Awwwards or Adobe MAX to feel the pulse of what\u2019s happening in the creative industry and see what other creators and agencies are working on. It\u2019s the opposite of escaping the field, but it helps me stay inspired and keep up with the latest trends.\u00a0<\/p>\n One of my hobbies is model building, the kind where you have to cut up parts by hand, then sand, paint and glue them together. A single project can take me over a year to finish, but I love it.I think if I weren\u2019t a graphic designer, I would probably want to be an industrial designer or engineer, designing or constructing parts for cars, motorcycles, or bicycles.\u00a0<\/p>\n So, what\u2019s next for your team? Are you still looking for additions?<\/strong><\/p>\n Yes, we\u2019re currently looking for a senior designer \u2013 based in Europe, ideally in Lithuania \u2013 to strengthen the team. Right now, we\u2019re six plus one designer who\u2019s on maternity leave. We have people from Indonesia, Poland, Ukraine, Lithuania \u2013 so truly an international team. So if anyone reading this fits the profile and is looking for exciting projects, a fun environment, and plenty of room to grow, we\u2019d love to hear from you<\/a>!<\/p>\n![\"\"](\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2025\/12\/MX-Dia-de-Muertos-1200x1200-1.png\")
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