Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an increase in the number of new leads reaching out asking about help with AI search visibility (aka GEO or AEO).<\/p>\n
This rise in demand for AI search visibility has created a flood of agencies and consultants offering \u201cAI SEO\u201d or \u201cGEO\u201d services. What we\u2019ve noticed is that many of these marketers are pushing tactics like adding llms.txt files, FAQ schema, rewriting headings as questions, and running marketing campaigns on Reddit.<\/p>\n
In our experience, most of these tactics are unproven or have actually been proven (via our testing or others) to not make any measurable difference in AI search visibility. As a result, it\u2019s our strong belief that these short-term tactics shouldn\u2019t be your top priority if you really want to be mentioned by ChatGPT, Perplexity, Google AI Overviews, and other LLMs.<\/p>\n
We\u2019ve spent the last year studying what actually drives AI visibility for SaaS and B2B brands. We analyzed 400+ keywords across 16 of our own clients, built our own AI tracking tool (Traqer.ai), and developed a framework called Prioritized GEO to separate what works from what doesn\u2019t.<\/p>\n
So, to help you find the right agency for AI search, we\u2019re going to share what we\u2019ve learned and the key factors you should consider when evaluating AI SEO agencies.<\/p>\n
Then, we\u2019ll share how we\u2019ve addressed each of these factors at our agency. And since most companies like to evaluate multiple options, we\u2019ll cover other AI SEO agencies we\u2019ve seen that are publishing actual strategies and studies to improve AI visibility, not just pushing tactics to justify higher retainers.<\/p>\n
Factors to Consider When Choosing the Best AI SEO Agency for Your Business<\/strong><\/h2>\nTo begin, we\u2019ll cover the 4 biggest factors you need to consider when evaluating AI SEO agencies:<\/p>\n
\n- Factor 1:<\/strong> Do they understand the connection between traditional SEO and AI visibility?\u00a0<\/li>\n
- Factor 2:<\/strong> Do they prioritize bottom of funnel content over top of funnel?<\/li>\n
- Factor 3:<\/strong> Is their content process human-led or AI-led?<\/li>\n
- Factor 4:<\/strong> How do they measure AI visibility?<\/li>\n<\/ul>\n
Let\u2019s look at each of these in more detail.<\/p>\n
Factor 1: Do they have a clear AI optimization strategy?<\/strong><\/h3>\nThis is the most important factor because it determines whether an agency actually understands how AI search works or is just capitalizing on the hype.<\/p>\n
As we said above, there\u2019s a flood of GEO tactics being promoted across the internet right now, like adding llms.txt files to your site, rewriting your headings as questions, adding content summaries or key takeaways, creating FAQ sections on every page, and implementing structured data markup specifically for AI.<\/p>\n
The problem is that these are random tactics, not a strategy.<\/p>\n
If an agency\u2019s approach is creating content without a clear framework, then sprinkling on some FAQs or changing headings to questions and calling that their GEO strategy, they don\u2019t have a strategy. They\u2019re just throwing tactics at the wall.<\/p>\n
Similarly, if they\u2019re doing their normal content process and then using some AI visibility tool to report a single visibility percentage to you, as if that number alone constitutes a GEO strategy, it means they fundamentally don\u2019t understand what drives AI visibility.<\/p>\n
Trying random tactics isn\u2019t a strategy. Doing business as usual and then reporting on a single metric isn\u2019t a strategy either.<\/p>\n
Instead, look for an agency that can clearly separate tactics from strategy. That means they understand prioritization, and specifically, they know what doesn\u2019t matter so they can focus on what actually does.\u00a0<\/p>\n
Strategy is an overarching framework that determines which tactics deserve your time and budget, and which ones are distractions. A real AI search optimization strategy explains why certain approaches work and why others don\u2019t, based on how LLMs actually gather and process information.<\/p>\n
In fact, knowing what doesn\u2019t matter is often the clearest indicator that an agency has developed a thoughtful strategy rather than just being willing to try anything that sounds promising.<\/p>\n
You can see what our GEO strategy looks like through our Prioritized GEO framework below. This pyramid clearly deprioritizes on-page tactics like bullet points and FAQ creation because we understand that what\u2019s far more important is getting exposure to LLMs by showing up in the web searches they perform when generating responses.<\/p>\n![\"prioritized](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/image-4-1024x640.png\")
<\/figure>\nThis kind of strategic thinking, where an agency can explain not just what they do but what they deliberately don\u2019t do and why, is what separates real AI optimization expertise from agencies that are just repackaging their existing services with AI buzzwords.<\/p>\n
Factor 2: Do they prioritize bottom of the funnel content over top of the funnel?<\/strong><\/h3>\nMost traditional SEO agencies prioritize top of the funnel topics because they have the highest search volume. They do keyword research using SEO tools, sort by volume, and build content calendars around the biggest numbers. The assumption is that with enough traffic, conversions will follow.<\/p>\n
But generating more traffic doesn\u2019t automatically result in more leads. We\u2019ve been writing about this since 2018 when we published our Pain Point SEO framework<\/a>. Top of the funnel visitors usually aren\u2019t looking to buy. They want a definition or a quick answer, and then they leave.\u00a0<\/p>\nConversion rates on this type of content are minimal compared to bottom of the funnel content where the reader is actively researching solutions.<\/p>\n
In our experience, bottom of the funnel keywords convert 10x to 25x better than top of the funnel. We\u2019ve documented this across multiple case studies, including our Geekbot case study<\/a>, where we showed the difference in conversion rates between content targeting different parts of the funnel:<\/p>\n![\"BOTF](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2022\/06\/Untitled-1024x634.png\")
<\/figure>\nSo even in traditional SEO, we\u2019ve argued for years that companies should focus first on bottom of the funnel, pain-point-focused keywords, then work their way up. If an agency is still building content calendars filled with \u201cWhat is X\u201d and \u201cBeginner\u2019s Guide to Y\u201d posts, they\u2019re operating on an outdated playbook.<\/p>\n
But now, in AI search, this becomes even more critical.<\/p>\n
Top of the funnel content doesn\u2019t just have low conversion rates in AI search. It drives almost no traffic. When you ask ChatGPT, \u201cWhat is content marketing?\u201d, it just gives you the answer. No links. No sources. No reason for the user to click through to your site. Google is heading in the same direction with Google AI overviews, answering the query and occupying most of the top fold in the search results page.\u00a0<\/p>\n![\"chatgpt](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/chatgpt-top-of-funnel-search-1024x511.jpg\")
<\/figure>\nIn contrast, for bottom of the funnel queries or prompts, LLMs do 2 things differently.\u00a0<\/p>\n
\n- They actually list brands. For example, when someone asks ChatGPT \u201cWhat\u2019s the best project management software for a small marketing team?\u201d or \u201cWhat are the best alternatives to HubSpot?\u201d, ChatGPT, for example, literally lists tools in its outputs. That\u2019s because it knows that the user is actively looking for product recommendations. Your goal is to be one of these recommended brands or products.<\/li>\n
- They cite sources (and link to them) a lot more often than for TOF prompts. Note below how each tool has a link associated with it. We didn\u2019t have to even click \u201cweb search\u201d to do this, ChatGPT just does that automatically.<\/li>\n<\/ol>\n
![\"\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/image-5-1024x709.png\")
<\/figure>\nFactor 3: Is their content writing process expert-led or AI-led?<\/strong><\/h3>\nA lot of agencies have started using AI to write content for clients because it allows them to produce more content at a faster pace and lower cost. But 100% AI-generated content is too generic to stand out, and if done at scale, it can also be impacted by Google\u2019s scaled content abuse policies.<\/p>\n
LLMs are trained on what already exists online, and they\u2019re programmed to produce responses that match the patterns in their training data. They find the most likely word that goes after the word they just wrote, over and over again. The result is content that sounds articulate on first read but says the same thing as everything else, with no original argument, no unique perspective, and no reason for an LLM to recommend it.<\/p>\n
We wrote about this back in 2016 and called it Mirage Content<\/a>. On the surface, it looks well-written. But when you actually dissect the arguments, it\u2019s just stating generic points in different ways. AI content is essentially Mirage Content 2.0, making it easier to produce undifferentiated content at scale.<\/p>\nIf an agency uses AI to generate your articles, they\u2019re just regurgitating the average of what already exists. Generative engines have no incentive to recommend content that looks and sounds like everything else on the web.<\/p>\n
The agencies doing this well use a human-led process. They interview subject matter experts inside your organization to understand your product, your differentiators, and your point of view. They create content that\u2019s original, specific to your company, and worth citing. This is the kind of content that gets recommended by LLMs.\u00a0<\/p>\n
To be clear, we\u2019re not against using AI in the writing process. It can be useful for research, creating briefs, fleshing out sentences, and other parts of the workflow. But if you want to produce content that actually stands out, you need to spend a lot of time providing the prompts and details that are specific to your business. That specificity is what makes content worth recommending. The agencies that just feed a topic into ChatGPT and publish whatever comes out are producing content that looks and sounds like everything else on the web.<\/p>\n
When we asked ChatGPT for the best SaaS marketing agencies, it knew we specialize in content strategies that drive demos and signups, not just traffic. It pulled that information directly from the content we\u2019ve published on our site.<\/p>\n
If the content on your site has the same copy, benefits, and use cases as every competitor in your space, your SEO strategy will also be lost in the shuffle.<\/p>\n
Factor 4: How do they measure AI visibility?<\/strong><\/h3>\nTraditional SEO tools can tell you where you rank on Google. They can show you traffic, impressions, and click-through rates, but they don\u2019t know you if you\u2019re being mentioned in ChatGPT, cited by Perplexity, or appearing in Google AI Overviews.<\/p>\n
This is a real problem because these are different outcomes. You can rank on page one of Google and still not show up when someone asks ChatGPT for recommendations. You can appear in Perplexity but not in Google AI Overviews. Without a way to track this, you\u2019re blind to whether an agency\u2019s work is actually producing AI visibility.<\/p>\n
Some agencies have started using AI visibility tools to track this. But there\u2019s a problem with how most of them use these tools.<\/p>\n
A lot of AI visibility tools work by generating a list of prompts and telling you which ones you\u2019re \u201cranking\u201d for. But these prompts are often random and made up by the tool. You have no idea if anyone is actually typing them into ChatGPT, or if they\u2019re even relevant to your business.<\/p>\n
For example, we\u2019ve seen many AI visibility tracking tools generate prompts that have nothing to do with what a company actually sells or the topics their customers care about. That\u2019s letting the tool lead the strategy instead of the other way around.<\/p>\n
In contrast, a good AI SEO agency will decide which topic areas matter for your business first, then measure visibility for prompts related to those topics. They decide the prompts and topic, not some tool. You and the agency need to agree on what\u2019s important, and then track visibility against that. Otherwise, you\u2019re just looking at data on random AI generated prompts that your real customers may or may not ever be searching.<\/p>\n
We start by identifying the bottom of the funnel topics that matter for each client, then track visibility across multiple prompts related to those topics in ChatGPT, Perplexity, and Google AI Overviews week over week. This lets us see what\u2019s actually working and adjust accordingly.<\/p>\n
When evaluating agencies, ask them how they measure AI visibility. If they don\u2019t have a clear answer, or if they\u2019re just pointing to traditional SEO metrics, they\u2019re not set up to deliver on what they\u2019re promising.And if they\u2019re using a tool but can\u2019t explain how they decide which prompts to track, they\u2019re letting the tool lead them instead of leading the tool.<\/p>\n
Now, let\u2019s walk through how our agency addresses each of these factors, including our AI visibility strategy, content and promotion processes, and the research we\u2019ve published on what actually drives results in AI search.<\/p>\n
Then, since most companies like to evaluate multiple options, we\u2019ll profile other agencies that are publishing real strategies and data around AI visibility.<\/p>\n
Best AI SEO Agencies<\/strong><\/h2>\nHere are the best AI SEO agencies to consider, starting with our own. For each, we\u2019ll explain their approach, what they specialize in, and how they address the factors above.<\/p>\n
1. Grow and Convert<\/strong><\/h3>\n\n![\"G&C](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/GC-team-1024x678.jpg\")
Grow and Convert team on a company retreat in 2024<\/em><\/figcaption><\/figure>\n<\/div>\nGrow and Convert is our SEO and GEO-focused content marketing agency, and we\u2019ve spent over 10 years specializing in content strategies that drive leads and revenue for B2B companies, not just traffic. Unlike agencies that optimize for top of the funnel metrics, we focus on bottom of the funnel content that generates qualified leads and produces measurable ROI.<\/p>\n
We\u2019ve done this for years with traditional SEO and over the past year, we\u2019ve extended this approach to AI search. We developed our Prioritized GEO framework, built Traqer.ai to track AI visibility the right way, and published the research we referenced throughout this article, including our study of 400+ keywords that showed a 77% correlation between Google rankings and AI mentions.<\/p>\n
We work with companies at various stages, from startups looking to build their first scalable content strategy to growth-stage companies that are looking to expand their visibility in both traditional search and AI engines.<\/p>\n
Our approach is built around the four factors we outlined above, and we\u2019ve documented our entire process publicly through detailed case studies and research.<\/p>\n
Here\u2019s how we address each factor:<\/p>\n
1. Our Strategy Is Built on Exposing Your Brand to LLMs (By Showing up in Web Searches Those LLMs Conduct)<\/strong><\/h4>\nOur Prioritized GEO framework prioritizes getting exposure to LLMs first, (Tiers 1 and 2) and only then testing on site tactics (Tier 3) which are only meant to help LLMs better undrstand your content (less important).\u00a0<\/p>\n<\/figure>\nThe foundation of our pyramid is Tier 1 \u2013 Owned Content that Ranks on Google. This is based on the fact that SEO is the #1 way to influence LLM outputs. LLMs search the web to supplement their responses, a process known as grounding. They do this very often, in particular, for bottom of funnel or product related prompts, which are the only prompts that really matter for GEO, as we established above. And the absolute most efficient way to get exposure to LLMs via traditional SEO is to have content on your site that is aimed at ranking for SEO keywrods that are related to the topics you want AI visibility for.\u00a0<\/p>\n
Related to this is Tier 2 \u2013 Off-Site Mentions. This is getting exposed to LLMs via other<\/em> sites\u2019 content that is ranking on Google. We do this for clients through citation outreach, where we see what sites are ranking for the prompts you care about and reach out to them to try to get placement in their articles.\u00a0<\/p>\nOnly after those have been exhausted do we test on-site tactics (Tier 3).\u00a0<\/p>\n
This has resulted in great AI visibility for our clients like the following for a client in the innovation management software space:\u00a0<\/p>\n![\"\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/image-1-1024x297.png\")
<\/figure>\nOr workflow management:\u00a0<\/p>\n![\"\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/image-2-1024x295.png\")
<\/figure>\n2. We Prioritize Bottom-of-Funnel Content That Gets Recommended by AI<\/strong><\/h4>\nWe\u2019ve been focused on bottom-of-funnel content since 2018, when we published the Pain Point SEO framework. We argued that companies should focus first on keywords with high buying intent, then work their way up the funnel.\u00a0<\/p>\n
In our experience over 10 years of working with 100+ clients and tracking conversion rates across thousands of keywords, we\u2019ve seen bottom-of-funnel keywords convert 10x to 25x better than top of the funnel.<\/p>\n
In AI search, this strategy is even more important. Top-of-funnel queries don\u2019t drive any traffic because ChatGPT just answers them directly. Bottom-of-funnel queries are where LLMs actually recommend products and services.<\/p>\n
When someone asks ChatGPT for the best software in your category or alternatives to a competitor, your goal is to be one of the brands it names. Our content strategy is built around making that happen.<\/p>\n
3. We Use an Interview-Based, Human-Led Writing Process<\/strong><\/h4>\nWe don\u2019t produce articles by feeding topics into AI or having writers do Google research and regurgitate what\u2019s already ranking. Instead, our writers start by interviewing people inside your organization who have the expertise to speak on the topic and explain how your product is differentiated.<\/p>\n
We\u2019re not talking about grabbing a few quotes to throw into an article. We\u2019re talking about hour-long recorded interviews where we shape an entire article around the viewpoint and knowledge of an expert inside your company. This creates content that\u2019s original, specific, and worth citing. Here\u2019s a case study<\/a> showing how this even lets us produce detailed technical content without prior domain expertise.\u00a0<\/p>\nThis matters for AI visibility because LLMs recommend brands based on how clearly their content articulates who they serve, what pain points they solve, and how they\u2019re different. Generic content that sounds like everything else on the web doesn\u2019t get recommended.<\/p>\n
4. We Track AI Visibility with Traqer.ai<\/strong><\/h4>\nTraditional SEO tools can\u2019t tell you if you\u2019re being mentioned in ChatGPT or appearing in Google AI Overviews. And most AI visibility tools focus on prompts they randomly generate and hide the details in single visibility % numbers. This is not a proper AI search strategy, which is why we built our own tool, Traqer.ai<\/a>.<\/p>\nTraqer is based on topics, not prompts. Since none of us know what users are actually typing into ChatGPT, Traqer flips the script and gets you, the brand, to first decide what topics<\/em> matter to you and then it comes up with multiple prompts that get at that topic in different angles. <\/p>\nYou can then see how often your brand gets mentioned across a variety of prompts on that topic. If you\u2019re mentioned every time, you\u2019re likely to be mentioned when a real user asks about that topic. If you\u2019re hardly mentioned at all, you have work to do for visibility on that topic.\u00a0<\/p>\n
We also use Traqer to identify which domains are being cited most frequently for queries relevant to our clients\u2019 industries. This informs our citation outreach, so we\u2019re targeting the sites that AI tools are actually pulling from.<\/p>\n
Our Content Promotion Process<\/strong><\/h4>\nTo drive traffic to your articles as we wait for them to rank in organic search, we use a three-pronged promotion strategy:<\/p>\n
\n- Paid Ads (short-term traffic):<\/strong> We use paid ads<\/a> to promote content using cold audiences and lookalike audiences based on your existing customer list or website visitors. We test channels like Facebook, LinkedIn, and Google Ads based on where we\u2019re most likely to reach your audience.<\/li>\n
- Manual Link Building (long-term traffic):<\/strong> When certain pieces start ranking, we strategically build backlinks to boost them to page 1 or the top of page 1 in Google.<\/li>\n
- Citation Outreach (AI visibility):<\/strong> We track which sources AI tools are citing when answering queries relevant to your industry, then work to get your content mentioned by those same sources. This ensures that when AI tools answer questions in your space, they\u2019re more likely to cite content that mentions your brand.<\/li>\n<\/ul>\n
We do all of the above from our own budget, with no extra spend for our clients.<\/p>\n
Case Studies and Research<\/strong><\/h4>\nHere are some of the case studies and research we\u2019ve published that demonstrate our approach:<\/p>\n
If you\u2019re interested, you can learn more about our agency, pricing, and reach out about working with us here<\/a>.<\/p>\n2. Siege Media\u00a0<\/strong><\/h3>\n![\"Siege](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2022\/08\/siege-media-homepage-1024x503.png\")
<\/figure>\nSiege Media is an SEO-focused content marketing agency founded in 2012 that has expanded into GEO and AEO services. They specialize in content creation, link building, and digital PR, with an emphasis on creating design-heavy, interactive content assets.<\/p>\n
They offer comprehensive services, including content strategy, SEO, GEO (Generative Engine Optimization), link building, digital PR, technical SEO, and graphic design. They are mostly known for creating unique data studies and interactive content like quizzes, maps, and calculators that earn backlinks and citations from authoritative sources.<\/p>\n
Just like our agency, their GEO methodology centers on creating owned assets. Their research found an 83% lift in traffic value when content includes unique data, and they report that companies publishing proprietary data gain 45% more AI citations than those using traditional content formats. They also have a proprietary tool, DataFlywheel, to automatically refresh existing content with new data and updated information on a quarterly basis.<\/p>\n
For AI visibility tracking, they use third-party tools like Profound and Knowatoa to monitor brand mentions across ChatGPT, Perplexity, and Google AI Overviews.<\/p>\n
They\u2019ve worked with companies including Zapier, Figma, Zendesk, Shutterstock, and Zillow.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n3. iPullRank<\/strong><\/h3>\n![\"\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/ipullrank-1024x526.jpg\")
<\/figure>\niPullRank is a New York-based enterprise SEO agency known for its technical SEO services and a data-driven approach to search. They offer Generative Engine Optimization services through their proprietary framework called Relevance Engineering.<\/p>\n
They provide comprehensive services, including technical SEO, content strategy, audience research, digital PR, and GEO. Their work focuses on enterprise and mid-market clients with complex sites, particularly in finance, media, and e-commerce.<\/p>\n
Their GEO methodology is centered around information retrieval, content strategy, UX, and AI to optimize content for visibility across traditional and AI-powered search platforms. The framework focuses on understanding how LLMs retrieve and synthesize content, including concepts like query fan-out, passage retrieval, and vector embeddings. They\u2019ve published a comprehensive resource called The AI Search Manual that covers their entire approach to GEO, from strategy to measurement.<\/p>\n
iPullRank emphasizes structuring content so it can be retrieved and cited by AI systems, not just ranked in traditional search. They focus on semantic chunking, entity optimization, and creating content that LLMs can easily parse and include in generated responses.<\/p>\n
They\u2019ve worked with companies including LG, DocSend, and Citi and report delivering $2B+ in results across their client base.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n4. GrowSERP<\/strong><\/h3>\n![\"growserp](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/grow-serp-1024x436.jpg\")
<\/figure>\nGrowSERP is an organic growth marketing agency based in Canada that helps B2B and SaaS companies generate leads and revenue through editorial content, programmatic SEO, and product-led SEO strategies. The agency prioritizes bottom of the funnel keywords and topics and focuses on scaling traffic, authority and qualified leads. <\/p>\n
Their content production model relies on expert writers who specialize in specific industries rather than generalist writers who research a topic before writing.\u00a0<\/p>\n
On the AI visibility side, GrowSERP offers AI search optimization services and tracks client visibility across AI platforms using their own proprietary internal tools. They combine their traditional SEO capabilities in content writing, technical SEO and link building, and position themselves as a full-service organic growth partner for companies looking to show up in both traditional and AI-driven search.<\/p>\n
GrowSERP primarily works with B2B companies and SaaS platforms who want to scale their traffic and customer acquisition. <\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\n5. Spicy Margarita<\/strong><\/h3>\n![\"\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/spicy-margarita-1024x476.jpg\")
<\/figure>\nSpicy Margarita is a UK-based SEO and content agency that works with B2B services and SaaS companies. They\u2019ve built specialist services in generative engine optimization alongside their core SEO offering.<\/p>\n
They offer SEO strategy, content production, digital PR, and GEO services. The agency is intentionally small, working with no more than 10 clients at a time, and positions itself as an extension of in-house marketing teams rather than a traditional agency.<\/p>\n
Like our agency, Spicy Margarita focuses on bottom-of-funnel strategies designed to drive revenue rather than traffic. Their GEO approach centers on making brands visible when buyers are actively researching solutions in LLMs like ChatGPT, Claude, and Gemini. They run AI SEO audits and build playbooks for getting brands cited in AI-generated answers.<\/p>\n
Founder Ben Goodey is active in the GEO space, sharing experiments and strategy breakdowns on LinkedIn and running How the F*ck, an SEO publication with case studies and interviews. The agency emphasizes ongoing experimentation in AI SEO as the field evolves.<\/p>\n
They\u2019ve worked with Series A and Series B tech startups, financial services companies, and other fast-growing B2B businesses.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n6. Omniscient Digital<\/strong><\/h3>\n![\"Omniscient](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2022\/09\/omniscient-digital-homepage-1024x492.png\")
<\/figure>\nOmniscient Digital is an organic growth agency founded in 2019 that helps B2B software companies turn SEO and content into growth channels. Their leadership team includes former growth leaders from HubSpot, Shopify, and Workato.<\/p>\n
They offer comprehensive services, including SEO strategy, content production, content optimization, technical SEO, programmatic SEO, link building, digital PR, and Generative Engine Optimization (GEO).\u00a0<\/p>\n
Their GEO approach focuses on making content that LLMs can retrieve, understand, and cite. They emphasize building authority signals through backlinks and PR placements and creating structured content that\u2019s easy for AI systems to parse, and positioning brands as trusted sources across third-party sites that LLMs reference.<\/p>\n
Omniscient publishes research on AI search trends, including studies on how SEO roles are changing with AI search and how retrieval-augmented generation (RAG) influences which content gets surfaced by LLMs.<\/p>\n
They\u2019ve worked with companies including Jasper, Loom, HotJar, Lokalise, and GatherContent.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n7. Omnius<\/strong><\/h3>\n![\"omnius\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/omnius-1024x532.jpg\")
<\/figure>\nOmnius is a Europe-based B2B SEO and LLMO agency that works exclusively with SaaS, fintech, and AI companies. Their approach treats GEO as an added layer to SEO rather than a separate discipline.\u00a0<\/p>\n
On the technical side, their services include AI crawler optimization, schema markup, llms.txt file creation, and reducing JavaScript to improve crawlability. On the content side, they focus on structuring content for citation, embedding what they call \u201ccitation triggers\u201d that prompt AI systems to treat information as authoritative. They also build authority across platforms that AI engines tend to favor, including Reddit, Quora, G2, and LinkedIn.<\/p>\n
They frequently publish research on GEO topics, including a GEO Industry Report and case studies on AI visibility experiments.\u00a0<\/p>\n
They\u2019ve worked with companies like AuthoredUp, TextCortex AI, Zencoder, and Anna Money.<\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\n8. Skale<\/strong><\/h3>\n![\"skale.so\"](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/skale-so-1024x507.jpg\")
<\/figure>\nSkale is a SaaS-focused organic growth agency that has expanded into GEO services alongside their core SEO, content, and link building offerings. They position themselves around revenue metrics like MRR, pipeline, and CAC payback rather than traffic and rankings alone.<\/p>\n
They focus on making content citable by AI platforms through structured formatting, entity-rich language, and what they describe as \u201cpassage-level optimization\u201d since LLMs pull from specific sections of content rather than evaluating entire pages.\u00a0<\/p>\n
The agency has published research analyzing citation drivers across AI platforms, including a study of six million LLM answer snapshots that identified factors like citation density and link breadth as predictors of AI visibility.<\/p>\n
Skale works primarily with B2B SaaS and fintech companies and has worked with companies like Maze, Rezi, Holded, Pitch, TravelPerk, and HubSpot.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n9. First Page Sage<\/strong><\/h3>\n![\"first](\"https:\/\/www.growandconvert.com\/wp-content\/uploads\/2025\/12\/first-page-sage-1024x480.jpg\")
<\/figure>\nFirst Page Sage is a San Francisco-based SEO and thought leadership marketing agency that positions itself as an early mover in the GEO space.\u00a0<\/p>\n
Their methodology centers on what they call Thought Leadership SEO, which involves ghostwriting approximately 80 pieces of content per client over 12 months. They focus on ranking the content they produce in traditional search while also meeting the technical requirements for AI citation.\u00a0<\/p>\n
They position their clients as subject matter experts which they believe is what leads AI systems to recommend the brands they work with when users ask questions in their category. The agency combines content production with technical optimization, conversion funnel setup, and tracking. They also offer online reputation management and outreach to authoritative publications as part of their broader GEO service.<\/p>\n
First Page Sage works primarily with B2B companies in technology, healthcare, medtech, manufacturing, and professional services. Some of their notable clients include Salesforce, Logitech, Microsoft, Verisign, LinkedIn, and US Bank.<\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\nWant to Work with Us or Learn How to Implement Our AI SEO Strategy?<\/strong><\/h2>\n\n- Conversion-Focused Content Marketing for SEO & GEO<\/strong>: You can learn more about working with us here<\/a>.<\/li>\n
- Our Content Marketing Course<\/strong>: Individuals looking to learn how to grow their SaaS business with content can join our private course, taught via case studies, here<\/a>. We include a lot of information and examples not found on this blog. Our course is also built into a community, so people ask questions, start discussions, and share their work in the lesson pages themselves, and we and other members give feedback. We also get on live Zoom calls about once a month and dissect members\u2019 actual content strategies and brainstorm ideas on how we\u2019d form content strategies for their businesses.<\/li>\n
- Join Our Content Marketing Team<\/strong>: Alternatively, if this style of B2B content marketing appeals to you, consider joining our content marketing team<\/a> as a writer or content strategist. We have awesome clients. We\u2019re a remote company. We pay well. And you won\u2019t have to stress about getting your own clients or spend a bunch of time doing outreach to get them.<\/li>\n<\/ul><\/div>\n\n","protected":false},"excerpt":{"rendered":"
Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an […]<\/p>\n","protected":false},"author":1,"featured_media":334573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,27037,12733],"dealstore":[],"offerexpiration":[],"class_list":["post-334572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-evaluate","tag-seo"],"yoast_head":"\n
9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=334572\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=334572\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T09:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/best-ai-seo-agencies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=334572#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=334572\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them)\",\"datePublished\":\"2025-12-08T09:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=334572\"},\"wordCount\":4932,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=334572#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/best-ai-seo-agencies.jpg\",\"keywords\":[\"Agencies\",\"Evaluate\",\"SEO\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=334572#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=334572\",\"url\":\"https:\/\/fivemor.com\/?p=334572\",\"name\":\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - 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Let\u2019s look at each of these in more detail.<\/p>\n
Factor 1: Do they have a clear AI optimization strategy?<\/strong><\/h3>\nThis is the most important factor because it determines whether an agency actually understands how AI search works or is just capitalizing on the hype.<\/p>\n
As we said above, there\u2019s a flood of GEO tactics being promoted across the internet right now, like adding llms.txt files to your site, rewriting your headings as questions, adding content summaries or key takeaways, creating FAQ sections on every page, and implementing structured data markup specifically for AI.<\/p>\n
The problem is that these are random tactics, not a strategy.<\/p>\n
If an agency\u2019s approach is creating content without a clear framework, then sprinkling on some FAQs or changing headings to questions and calling that their GEO strategy, they don\u2019t have a strategy. They\u2019re just throwing tactics at the wall.<\/p>\n
Similarly, if they\u2019re doing their normal content process and then using some AI visibility tool to report a single visibility percentage to you, as if that number alone constitutes a GEO strategy, it means they fundamentally don\u2019t understand what drives AI visibility.<\/p>\n
Trying random tactics isn\u2019t a strategy. Doing business as usual and then reporting on a single metric isn\u2019t a strategy either.<\/p>\n
Instead, look for an agency that can clearly separate tactics from strategy. That means they understand prioritization, and specifically, they know what doesn\u2019t matter so they can focus on what actually does.\u00a0<\/p>\n
Strategy is an overarching framework that determines which tactics deserve your time and budget, and which ones are distractions. A real AI search optimization strategy explains why certain approaches work and why others don\u2019t, based on how LLMs actually gather and process information.<\/p>\n
In fact, knowing what doesn\u2019t matter is often the clearest indicator that an agency has developed a thoughtful strategy rather than just being willing to try anything that sounds promising.<\/p>\n
You can see what our GEO strategy looks like through our Prioritized GEO framework below. This pyramid clearly deprioritizes on-page tactics like bullet points and FAQ creation because we understand that what\u2019s far more important is getting exposure to LLMs by showing up in the web searches they perform when generating responses.<\/p>\n<\/figure>\nThis kind of strategic thinking, where an agency can explain not just what they do but what they deliberately don\u2019t do and why, is what separates real AI optimization expertise from agencies that are just repackaging their existing services with AI buzzwords.<\/p>\n
Factor 2: Do they prioritize bottom of the funnel content over top of the funnel?<\/strong><\/h3>\nMost traditional SEO agencies prioritize top of the funnel topics because they have the highest search volume. They do keyword research using SEO tools, sort by volume, and build content calendars around the biggest numbers. The assumption is that with enough traffic, conversions will follow.<\/p>\n
But generating more traffic doesn\u2019t automatically result in more leads. We\u2019ve been writing about this since 2018 when we published our Pain Point SEO framework<\/a>. Top of the funnel visitors usually aren\u2019t looking to buy. They want a definition or a quick answer, and then they leave.\u00a0<\/p>\nConversion rates on this type of content are minimal compared to bottom of the funnel content where the reader is actively researching solutions.<\/p>\n
In our experience, bottom of the funnel keywords convert 10x to 25x better than top of the funnel. We\u2019ve documented this across multiple case studies, including our Geekbot case study<\/a>, where we showed the difference in conversion rates between content targeting different parts of the funnel:<\/p>\n<\/figure>\nSo even in traditional SEO, we\u2019ve argued for years that companies should focus first on bottom of the funnel, pain-point-focused keywords, then work their way up. If an agency is still building content calendars filled with \u201cWhat is X\u201d and \u201cBeginner\u2019s Guide to Y\u201d posts, they\u2019re operating on an outdated playbook.<\/p>\n
But now, in AI search, this becomes even more critical.<\/p>\n
Top of the funnel content doesn\u2019t just have low conversion rates in AI search. It drives almost no traffic. When you ask ChatGPT, \u201cWhat is content marketing?\u201d, it just gives you the answer. No links. No sources. No reason for the user to click through to your site. Google is heading in the same direction with Google AI overviews, answering the query and occupying most of the top fold in the search results page.\u00a0<\/p>\n<\/figure>\nIn contrast, for bottom of the funnel queries or prompts, LLMs do 2 things differently.\u00a0<\/p>\n
\n- They actually list brands. For example, when someone asks ChatGPT \u201cWhat\u2019s the best project management software for a small marketing team?\u201d or \u201cWhat are the best alternatives to HubSpot?\u201d, ChatGPT, for example, literally lists tools in its outputs. That\u2019s because it knows that the user is actively looking for product recommendations. Your goal is to be one of these recommended brands or products.<\/li>\n
- They cite sources (and link to them) a lot more often than for TOF prompts. Note below how each tool has a link associated with it. We didn\u2019t have to even click \u201cweb search\u201d to do this, ChatGPT just does that automatically.<\/li>\n<\/ol>\n
<\/figure>\nFactor 3: Is their content writing process expert-led or AI-led?<\/strong><\/h3>\nA lot of agencies have started using AI to write content for clients because it allows them to produce more content at a faster pace and lower cost. But 100% AI-generated content is too generic to stand out, and if done at scale, it can also be impacted by Google\u2019s scaled content abuse policies.<\/p>\n
LLMs are trained on what already exists online, and they\u2019re programmed to produce responses that match the patterns in their training data. They find the most likely word that goes after the word they just wrote, over and over again. The result is content that sounds articulate on first read but says the same thing as everything else, with no original argument, no unique perspective, and no reason for an LLM to recommend it.<\/p>\n
We wrote about this back in 2016 and called it Mirage Content<\/a>. On the surface, it looks well-written. But when you actually dissect the arguments, it\u2019s just stating generic points in different ways. AI content is essentially Mirage Content 2.0, making it easier to produce undifferentiated content at scale.<\/p>\nIf an agency uses AI to generate your articles, they\u2019re just regurgitating the average of what already exists. Generative engines have no incentive to recommend content that looks and sounds like everything else on the web.<\/p>\n
The agencies doing this well use a human-led process. They interview subject matter experts inside your organization to understand your product, your differentiators, and your point of view. They create content that\u2019s original, specific to your company, and worth citing. This is the kind of content that gets recommended by LLMs.\u00a0<\/p>\n
To be clear, we\u2019re not against using AI in the writing process. It can be useful for research, creating briefs, fleshing out sentences, and other parts of the workflow. But if you want to produce content that actually stands out, you need to spend a lot of time providing the prompts and details that are specific to your business. That specificity is what makes content worth recommending. The agencies that just feed a topic into ChatGPT and publish whatever comes out are producing content that looks and sounds like everything else on the web.<\/p>\n
When we asked ChatGPT for the best SaaS marketing agencies, it knew we specialize in content strategies that drive demos and signups, not just traffic. It pulled that information directly from the content we\u2019ve published on our site.<\/p>\n
If the content on your site has the same copy, benefits, and use cases as every competitor in your space, your SEO strategy will also be lost in the shuffle.<\/p>\n
Factor 4: How do they measure AI visibility?<\/strong><\/h3>\nTraditional SEO tools can tell you where you rank on Google. They can show you traffic, impressions, and click-through rates, but they don\u2019t know you if you\u2019re being mentioned in ChatGPT, cited by Perplexity, or appearing in Google AI Overviews.<\/p>\n
This is a real problem because these are different outcomes. You can rank on page one of Google and still not show up when someone asks ChatGPT for recommendations. You can appear in Perplexity but not in Google AI Overviews. Without a way to track this, you\u2019re blind to whether an agency\u2019s work is actually producing AI visibility.<\/p>\n
Some agencies have started using AI visibility tools to track this. But there\u2019s a problem with how most of them use these tools.<\/p>\n
A lot of AI visibility tools work by generating a list of prompts and telling you which ones you\u2019re \u201cranking\u201d for. But these prompts are often random and made up by the tool. You have no idea if anyone is actually typing them into ChatGPT, or if they\u2019re even relevant to your business.<\/p>\n
For example, we\u2019ve seen many AI visibility tracking tools generate prompts that have nothing to do with what a company actually sells or the topics their customers care about. That\u2019s letting the tool lead the strategy instead of the other way around.<\/p>\n
In contrast, a good AI SEO agency will decide which topic areas matter for your business first, then measure visibility for prompts related to those topics. They decide the prompts and topic, not some tool. You and the agency need to agree on what\u2019s important, and then track visibility against that. Otherwise, you\u2019re just looking at data on random AI generated prompts that your real customers may or may not ever be searching.<\/p>\n
We start by identifying the bottom of the funnel topics that matter for each client, then track visibility across multiple prompts related to those topics in ChatGPT, Perplexity, and Google AI Overviews week over week. This lets us see what\u2019s actually working and adjust accordingly.<\/p>\n
When evaluating agencies, ask them how they measure AI visibility. If they don\u2019t have a clear answer, or if they\u2019re just pointing to traditional SEO metrics, they\u2019re not set up to deliver on what they\u2019re promising.And if they\u2019re using a tool but can\u2019t explain how they decide which prompts to track, they\u2019re letting the tool lead them instead of leading the tool.<\/p>\n
Now, let\u2019s walk through how our agency addresses each of these factors, including our AI visibility strategy, content and promotion processes, and the research we\u2019ve published on what actually drives results in AI search.<\/p>\n
Then, since most companies like to evaluate multiple options, we\u2019ll profile other agencies that are publishing real strategies and data around AI visibility.<\/p>\n
Best AI SEO Agencies<\/strong><\/h2>\nHere are the best AI SEO agencies to consider, starting with our own. For each, we\u2019ll explain their approach, what they specialize in, and how they address the factors above.<\/p>\n
1. Grow and Convert<\/strong><\/h3>\n\nGrow and Convert team on a company retreat in 2024<\/em><\/figcaption><\/figure>\n<\/div>\nGrow and Convert is our SEO and GEO-focused content marketing agency, and we\u2019ve spent over 10 years specializing in content strategies that drive leads and revenue for B2B companies, not just traffic. Unlike agencies that optimize for top of the funnel metrics, we focus on bottom of the funnel content that generates qualified leads and produces measurable ROI.<\/p>\n
We\u2019ve done this for years with traditional SEO and over the past year, we\u2019ve extended this approach to AI search. We developed our Prioritized GEO framework, built Traqer.ai to track AI visibility the right way, and published the research we referenced throughout this article, including our study of 400+ keywords that showed a 77% correlation between Google rankings and AI mentions.<\/p>\n
We work with companies at various stages, from startups looking to build their first scalable content strategy to growth-stage companies that are looking to expand their visibility in both traditional search and AI engines.<\/p>\n
Our approach is built around the four factors we outlined above, and we\u2019ve documented our entire process publicly through detailed case studies and research.<\/p>\n
Here\u2019s how we address each factor:<\/p>\n
1. Our Strategy Is Built on Exposing Your Brand to LLMs (By Showing up in Web Searches Those LLMs Conduct)<\/strong><\/h4>\nOur Prioritized GEO framework prioritizes getting exposure to LLMs first, (Tiers 1 and 2) and only then testing on site tactics (Tier 3) which are only meant to help LLMs better undrstand your content (less important).\u00a0<\/p>\n<\/figure>\nThe foundation of our pyramid is Tier 1 \u2013 Owned Content that Ranks on Google. This is based on the fact that SEO is the #1 way to influence LLM outputs. LLMs search the web to supplement their responses, a process known as grounding. They do this very often, in particular, for bottom of funnel or product related prompts, which are the only prompts that really matter for GEO, as we established above. And the absolute most efficient way to get exposure to LLMs via traditional SEO is to have content on your site that is aimed at ranking for SEO keywrods that are related to the topics you want AI visibility for.\u00a0<\/p>\n
Related to this is Tier 2 \u2013 Off-Site Mentions. This is getting exposed to LLMs via other<\/em> sites\u2019 content that is ranking on Google. We do this for clients through citation outreach, where we see what sites are ranking for the prompts you care about and reach out to them to try to get placement in their articles.\u00a0<\/p>\nOnly after those have been exhausted do we test on-site tactics (Tier 3).\u00a0<\/p>\n
This has resulted in great AI visibility for our clients like the following for a client in the innovation management software space:\u00a0<\/p>\n<\/figure>\nOr workflow management:\u00a0<\/p>\n<\/figure>\n2. We Prioritize Bottom-of-Funnel Content That Gets Recommended by AI<\/strong><\/h4>\nWe\u2019ve been focused on bottom-of-funnel content since 2018, when we published the Pain Point SEO framework. We argued that companies should focus first on keywords with high buying intent, then work their way up the funnel.\u00a0<\/p>\n
In our experience over 10 years of working with 100+ clients and tracking conversion rates across thousands of keywords, we\u2019ve seen bottom-of-funnel keywords convert 10x to 25x better than top of the funnel.<\/p>\n
In AI search, this strategy is even more important. Top-of-funnel queries don\u2019t drive any traffic because ChatGPT just answers them directly. Bottom-of-funnel queries are where LLMs actually recommend products and services.<\/p>\n
When someone asks ChatGPT for the best software in your category or alternatives to a competitor, your goal is to be one of the brands it names. Our content strategy is built around making that happen.<\/p>\n
3. We Use an Interview-Based, Human-Led Writing Process<\/strong><\/h4>\nWe don\u2019t produce articles by feeding topics into AI or having writers do Google research and regurgitate what\u2019s already ranking. Instead, our writers start by interviewing people inside your organization who have the expertise to speak on the topic and explain how your product is differentiated.<\/p>\n
We\u2019re not talking about grabbing a few quotes to throw into an article. We\u2019re talking about hour-long recorded interviews where we shape an entire article around the viewpoint and knowledge of an expert inside your company. This creates content that\u2019s original, specific, and worth citing. Here\u2019s a case study<\/a> showing how this even lets us produce detailed technical content without prior domain expertise.\u00a0<\/p>\nThis matters for AI visibility because LLMs recommend brands based on how clearly their content articulates who they serve, what pain points they solve, and how they\u2019re different. Generic content that sounds like everything else on the web doesn\u2019t get recommended.<\/p>\n
4. We Track AI Visibility with Traqer.ai<\/strong><\/h4>\nTraditional SEO tools can\u2019t tell you if you\u2019re being mentioned in ChatGPT or appearing in Google AI Overviews. And most AI visibility tools focus on prompts they randomly generate and hide the details in single visibility % numbers. This is not a proper AI search strategy, which is why we built our own tool, Traqer.ai<\/a>.<\/p>\nTraqer is based on topics, not prompts. Since none of us know what users are actually typing into ChatGPT, Traqer flips the script and gets you, the brand, to first decide what topics<\/em> matter to you and then it comes up with multiple prompts that get at that topic in different angles. <\/p>\nYou can then see how often your brand gets mentioned across a variety of prompts on that topic. If you\u2019re mentioned every time, you\u2019re likely to be mentioned when a real user asks about that topic. If you\u2019re hardly mentioned at all, you have work to do for visibility on that topic.\u00a0<\/p>\n
We also use Traqer to identify which domains are being cited most frequently for queries relevant to our clients\u2019 industries. This informs our citation outreach, so we\u2019re targeting the sites that AI tools are actually pulling from.<\/p>\n
Our Content Promotion Process<\/strong><\/h4>\nTo drive traffic to your articles as we wait for them to rank in organic search, we use a three-pronged promotion strategy:<\/p>\n
\n- Paid Ads (short-term traffic):<\/strong> We use paid ads<\/a> to promote content using cold audiences and lookalike audiences based on your existing customer list or website visitors. We test channels like Facebook, LinkedIn, and Google Ads based on where we\u2019re most likely to reach your audience.<\/li>\n
- Manual Link Building (long-term traffic):<\/strong> When certain pieces start ranking, we strategically build backlinks to boost them to page 1 or the top of page 1 in Google.<\/li>\n
- Citation Outreach (AI visibility):<\/strong> We track which sources AI tools are citing when answering queries relevant to your industry, then work to get your content mentioned by those same sources. This ensures that when AI tools answer questions in your space, they\u2019re more likely to cite content that mentions your brand.<\/li>\n<\/ul>\n
We do all of the above from our own budget, with no extra spend for our clients.<\/p>\n
Case Studies and Research<\/strong><\/h4>\nHere are some of the case studies and research we\u2019ve published that demonstrate our approach:<\/p>\n
If you\u2019re interested, you can learn more about our agency, pricing, and reach out about working with us here<\/a>.<\/p>\n2. Siege Media\u00a0<\/strong><\/h3>\n<\/figure>\nSiege Media is an SEO-focused content marketing agency founded in 2012 that has expanded into GEO and AEO services. They specialize in content creation, link building, and digital PR, with an emphasis on creating design-heavy, interactive content assets.<\/p>\n
They offer comprehensive services, including content strategy, SEO, GEO (Generative Engine Optimization), link building, digital PR, technical SEO, and graphic design. They are mostly known for creating unique data studies and interactive content like quizzes, maps, and calculators that earn backlinks and citations from authoritative sources.<\/p>\n
Just like our agency, their GEO methodology centers on creating owned assets. Their research found an 83% lift in traffic value when content includes unique data, and they report that companies publishing proprietary data gain 45% more AI citations than those using traditional content formats. They also have a proprietary tool, DataFlywheel, to automatically refresh existing content with new data and updated information on a quarterly basis.<\/p>\n
For AI visibility tracking, they use third-party tools like Profound and Knowatoa to monitor brand mentions across ChatGPT, Perplexity, and Google AI Overviews.<\/p>\n
They\u2019ve worked with companies including Zapier, Figma, Zendesk, Shutterstock, and Zillow.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n3. iPullRank<\/strong><\/h3>\n<\/figure>\niPullRank is a New York-based enterprise SEO agency known for its technical SEO services and a data-driven approach to search. They offer Generative Engine Optimization services through their proprietary framework called Relevance Engineering.<\/p>\n
They provide comprehensive services, including technical SEO, content strategy, audience research, digital PR, and GEO. Their work focuses on enterprise and mid-market clients with complex sites, particularly in finance, media, and e-commerce.<\/p>\n
Their GEO methodology is centered around information retrieval, content strategy, UX, and AI to optimize content for visibility across traditional and AI-powered search platforms. The framework focuses on understanding how LLMs retrieve and synthesize content, including concepts like query fan-out, passage retrieval, and vector embeddings. They\u2019ve published a comprehensive resource called The AI Search Manual that covers their entire approach to GEO, from strategy to measurement.<\/p>\n
iPullRank emphasizes structuring content so it can be retrieved and cited by AI systems, not just ranked in traditional search. They focus on semantic chunking, entity optimization, and creating content that LLMs can easily parse and include in generated responses.<\/p>\n
They\u2019ve worked with companies including LG, DocSend, and Citi and report delivering $2B+ in results across their client base.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n4. GrowSERP<\/strong><\/h3>\n<\/figure>\nGrowSERP is an organic growth marketing agency based in Canada that helps B2B and SaaS companies generate leads and revenue through editorial content, programmatic SEO, and product-led SEO strategies. The agency prioritizes bottom of the funnel keywords and topics and focuses on scaling traffic, authority and qualified leads. <\/p>\n
Their content production model relies on expert writers who specialize in specific industries rather than generalist writers who research a topic before writing.\u00a0<\/p>\n
On the AI visibility side, GrowSERP offers AI search optimization services and tracks client visibility across AI platforms using their own proprietary internal tools. They combine their traditional SEO capabilities in content writing, technical SEO and link building, and position themselves as a full-service organic growth partner for companies looking to show up in both traditional and AI-driven search.<\/p>\n
GrowSERP primarily works with B2B companies and SaaS platforms who want to scale their traffic and customer acquisition. <\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\n5. Spicy Margarita<\/strong><\/h3>\n<\/figure>\nSpicy Margarita is a UK-based SEO and content agency that works with B2B services and SaaS companies. They\u2019ve built specialist services in generative engine optimization alongside their core SEO offering.<\/p>\n
They offer SEO strategy, content production, digital PR, and GEO services. The agency is intentionally small, working with no more than 10 clients at a time, and positions itself as an extension of in-house marketing teams rather than a traditional agency.<\/p>\n
Like our agency, Spicy Margarita focuses on bottom-of-funnel strategies designed to drive revenue rather than traffic. Their GEO approach centers on making brands visible when buyers are actively researching solutions in LLMs like ChatGPT, Claude, and Gemini. They run AI SEO audits and build playbooks for getting brands cited in AI-generated answers.<\/p>\n
Founder Ben Goodey is active in the GEO space, sharing experiments and strategy breakdowns on LinkedIn and running How the F*ck, an SEO publication with case studies and interviews. The agency emphasizes ongoing experimentation in AI SEO as the field evolves.<\/p>\n
They\u2019ve worked with Series A and Series B tech startups, financial services companies, and other fast-growing B2B businesses.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n6. Omniscient Digital<\/strong><\/h3>\n<\/figure>\nOmniscient Digital is an organic growth agency founded in 2019 that helps B2B software companies turn SEO and content into growth channels. Their leadership team includes former growth leaders from HubSpot, Shopify, and Workato.<\/p>\n
They offer comprehensive services, including SEO strategy, content production, content optimization, technical SEO, programmatic SEO, link building, digital PR, and Generative Engine Optimization (GEO).\u00a0<\/p>\n
Their GEO approach focuses on making content that LLMs can retrieve, understand, and cite. They emphasize building authority signals through backlinks and PR placements and creating structured content that\u2019s easy for AI systems to parse, and positioning brands as trusted sources across third-party sites that LLMs reference.<\/p>\n
Omniscient publishes research on AI search trends, including studies on how SEO roles are changing with AI search and how retrieval-augmented generation (RAG) influences which content gets surfaced by LLMs.<\/p>\n
They\u2019ve worked with companies including Jasper, Loom, HotJar, Lokalise, and GatherContent.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n7. Omnius<\/strong><\/h3>\n<\/figure>\nOmnius is a Europe-based B2B SEO and LLMO agency that works exclusively with SaaS, fintech, and AI companies. Their approach treats GEO as an added layer to SEO rather than a separate discipline.\u00a0<\/p>\n
On the technical side, their services include AI crawler optimization, schema markup, llms.txt file creation, and reducing JavaScript to improve crawlability. On the content side, they focus on structuring content for citation, embedding what they call \u201ccitation triggers\u201d that prompt AI systems to treat information as authoritative. They also build authority across platforms that AI engines tend to favor, including Reddit, Quora, G2, and LinkedIn.<\/p>\n
They frequently publish research on GEO topics, including a GEO Industry Report and case studies on AI visibility experiments.\u00a0<\/p>\n
They\u2019ve worked with companies like AuthoredUp, TextCortex AI, Zencoder, and Anna Money.<\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\n8. Skale<\/strong><\/h3>\n<\/figure>\nSkale is a SaaS-focused organic growth agency that has expanded into GEO services alongside their core SEO, content, and link building offerings. They position themselves around revenue metrics like MRR, pipeline, and CAC payback rather than traffic and rankings alone.<\/p>\n
They focus on making content citable by AI platforms through structured formatting, entity-rich language, and what they describe as \u201cpassage-level optimization\u201d since LLMs pull from specific sections of content rather than evaluating entire pages.\u00a0<\/p>\n
The agency has published research analyzing citation drivers across AI platforms, including a study of six million LLM answer snapshots that identified factors like citation density and link breadth as predictors of AI visibility.<\/p>\n
Skale works primarily with B2B SaaS and fintech companies and has worked with companies like Maze, Rezi, Holded, Pitch, TravelPerk, and HubSpot.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n9. First Page Sage<\/strong><\/h3>\n<\/figure>\nFirst Page Sage is a San Francisco-based SEO and thought leadership marketing agency that positions itself as an early mover in the GEO space.\u00a0<\/p>\n
Their methodology centers on what they call Thought Leadership SEO, which involves ghostwriting approximately 80 pieces of content per client over 12 months. They focus on ranking the content they produce in traditional search while also meeting the technical requirements for AI citation.\u00a0<\/p>\n
They position their clients as subject matter experts which they believe is what leads AI systems to recommend the brands they work with when users ask questions in their category. The agency combines content production with technical optimization, conversion funnel setup, and tracking. They also offer online reputation management and outreach to authoritative publications as part of their broader GEO service.<\/p>\n
First Page Sage works primarily with B2B companies in technology, healthcare, medtech, manufacturing, and professional services. Some of their notable clients include Salesforce, Logitech, Microsoft, Verisign, LinkedIn, and US Bank.<\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\nWant to Work with Us or Learn How to Implement Our AI SEO Strategy?<\/strong><\/h2>\n\n- Conversion-Focused Content Marketing for SEO & GEO<\/strong>: You can learn more about working with us here<\/a>.<\/li>\n
- Our Content Marketing Course<\/strong>: Individuals looking to learn how to grow their SaaS business with content can join our private course, taught via case studies, here<\/a>. We include a lot of information and examples not found on this blog. Our course is also built into a community, so people ask questions, start discussions, and share their work in the lesson pages themselves, and we and other members give feedback. We also get on live Zoom calls about once a month and dissect members\u2019 actual content strategies and brainstorm ideas on how we\u2019d form content strategies for their businesses.<\/li>\n
- Join Our Content Marketing Team<\/strong>: Alternatively, if this style of B2B content marketing appeals to you, consider joining our content marketing team<\/a> as a writer or content strategist. We have awesome clients. We\u2019re a remote company. We pay well. And you won\u2019t have to stress about getting your own clients or spend a bunch of time doing outreach to get them.<\/li>\n<\/ul><\/div>\n\n","protected":false},"excerpt":{"rendered":"
Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an […]<\/p>\n","protected":false},"author":1,"featured_media":334573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,27037,12733],"dealstore":[],"offerexpiration":[],"class_list":["post-334572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-evaluate","tag-seo"],"yoast_head":"\n
9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=334572\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. 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At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. 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<\/figure>\nThis kind of strategic thinking, where an agency can explain not just what they do but what they deliberately don\u2019t do and why, is what separates real AI optimization expertise from agencies that are just repackaging their existing services with AI buzzwords.<\/p>\n
Factor 2: Do they prioritize bottom of the funnel content over top of the funnel?<\/strong><\/h3>\nMost traditional SEO agencies prioritize top of the funnel topics because they have the highest search volume. They do keyword research using SEO tools, sort by volume, and build content calendars around the biggest numbers. The assumption is that with enough traffic, conversions will follow.<\/p>\n
But generating more traffic doesn\u2019t automatically result in more leads. We\u2019ve been writing about this since 2018 when we published our Pain Point SEO framework<\/a>. Top of the funnel visitors usually aren\u2019t looking to buy. They want a definition or a quick answer, and then they leave.\u00a0<\/p>\nConversion rates on this type of content are minimal compared to bottom of the funnel content where the reader is actively researching solutions.<\/p>\n
In our experience, bottom of the funnel keywords convert 10x to 25x better than top of the funnel. We\u2019ve documented this across multiple case studies, including our Geekbot case study<\/a>, where we showed the difference in conversion rates between content targeting different parts of the funnel:<\/p>\n<\/figure>\nSo even in traditional SEO, we\u2019ve argued for years that companies should focus first on bottom of the funnel, pain-point-focused keywords, then work their way up. If an agency is still building content calendars filled with \u201cWhat is X\u201d and \u201cBeginner\u2019s Guide to Y\u201d posts, they\u2019re operating on an outdated playbook.<\/p>\n
But now, in AI search, this becomes even more critical.<\/p>\n
Top of the funnel content doesn\u2019t just have low conversion rates in AI search. It drives almost no traffic. When you ask ChatGPT, \u201cWhat is content marketing?\u201d, it just gives you the answer. No links. No sources. No reason for the user to click through to your site. Google is heading in the same direction with Google AI overviews, answering the query and occupying most of the top fold in the search results page.\u00a0<\/p>\n<\/figure>\nIn contrast, for bottom of the funnel queries or prompts, LLMs do 2 things differently.\u00a0<\/p>\n
\n- They actually list brands. For example, when someone asks ChatGPT \u201cWhat\u2019s the best project management software for a small marketing team?\u201d or \u201cWhat are the best alternatives to HubSpot?\u201d, ChatGPT, for example, literally lists tools in its outputs. That\u2019s because it knows that the user is actively looking for product recommendations. Your goal is to be one of these recommended brands or products.<\/li>\n
- They cite sources (and link to them) a lot more often than for TOF prompts. Note below how each tool has a link associated with it. We didn\u2019t have to even click \u201cweb search\u201d to do this, ChatGPT just does that automatically.<\/li>\n<\/ol>\n
<\/figure>\nFactor 3: Is their content writing process expert-led or AI-led?<\/strong><\/h3>\nA lot of agencies have started using AI to write content for clients because it allows them to produce more content at a faster pace and lower cost. But 100% AI-generated content is too generic to stand out, and if done at scale, it can also be impacted by Google\u2019s scaled content abuse policies.<\/p>\n
LLMs are trained on what already exists online, and they\u2019re programmed to produce responses that match the patterns in their training data. They find the most likely word that goes after the word they just wrote, over and over again. The result is content that sounds articulate on first read but says the same thing as everything else, with no original argument, no unique perspective, and no reason for an LLM to recommend it.<\/p>\n
We wrote about this back in 2016 and called it Mirage Content<\/a>. On the surface, it looks well-written. But when you actually dissect the arguments, it\u2019s just stating generic points in different ways. AI content is essentially Mirage Content 2.0, making it easier to produce undifferentiated content at scale.<\/p>\nIf an agency uses AI to generate your articles, they\u2019re just regurgitating the average of what already exists. Generative engines have no incentive to recommend content that looks and sounds like everything else on the web.<\/p>\n
The agencies doing this well use a human-led process. They interview subject matter experts inside your organization to understand your product, your differentiators, and your point of view. They create content that\u2019s original, specific to your company, and worth citing. This is the kind of content that gets recommended by LLMs.\u00a0<\/p>\n
To be clear, we\u2019re not against using AI in the writing process. It can be useful for research, creating briefs, fleshing out sentences, and other parts of the workflow. But if you want to produce content that actually stands out, you need to spend a lot of time providing the prompts and details that are specific to your business. That specificity is what makes content worth recommending. The agencies that just feed a topic into ChatGPT and publish whatever comes out are producing content that looks and sounds like everything else on the web.<\/p>\n
When we asked ChatGPT for the best SaaS marketing agencies, it knew we specialize in content strategies that drive demos and signups, not just traffic. It pulled that information directly from the content we\u2019ve published on our site.<\/p>\n
If the content on your site has the same copy, benefits, and use cases as every competitor in your space, your SEO strategy will also be lost in the shuffle.<\/p>\n
Factor 4: How do they measure AI visibility?<\/strong><\/h3>\nTraditional SEO tools can tell you where you rank on Google. They can show you traffic, impressions, and click-through rates, but they don\u2019t know you if you\u2019re being mentioned in ChatGPT, cited by Perplexity, or appearing in Google AI Overviews.<\/p>\n
This is a real problem because these are different outcomes. You can rank on page one of Google and still not show up when someone asks ChatGPT for recommendations. You can appear in Perplexity but not in Google AI Overviews. Without a way to track this, you\u2019re blind to whether an agency\u2019s work is actually producing AI visibility.<\/p>\n
Some agencies have started using AI visibility tools to track this. But there\u2019s a problem with how most of them use these tools.<\/p>\n
A lot of AI visibility tools work by generating a list of prompts and telling you which ones you\u2019re \u201cranking\u201d for. But these prompts are often random and made up by the tool. You have no idea if anyone is actually typing them into ChatGPT, or if they\u2019re even relevant to your business.<\/p>\n
For example, we\u2019ve seen many AI visibility tracking tools generate prompts that have nothing to do with what a company actually sells or the topics their customers care about. That\u2019s letting the tool lead the strategy instead of the other way around.<\/p>\n
In contrast, a good AI SEO agency will decide which topic areas matter for your business first, then measure visibility for prompts related to those topics. They decide the prompts and topic, not some tool. You and the agency need to agree on what\u2019s important, and then track visibility against that. Otherwise, you\u2019re just looking at data on random AI generated prompts that your real customers may or may not ever be searching.<\/p>\n
We start by identifying the bottom of the funnel topics that matter for each client, then track visibility across multiple prompts related to those topics in ChatGPT, Perplexity, and Google AI Overviews week over week. This lets us see what\u2019s actually working and adjust accordingly.<\/p>\n
When evaluating agencies, ask them how they measure AI visibility. If they don\u2019t have a clear answer, or if they\u2019re just pointing to traditional SEO metrics, they\u2019re not set up to deliver on what they\u2019re promising.And if they\u2019re using a tool but can\u2019t explain how they decide which prompts to track, they\u2019re letting the tool lead them instead of leading the tool.<\/p>\n
Now, let\u2019s walk through how our agency addresses each of these factors, including our AI visibility strategy, content and promotion processes, and the research we\u2019ve published on what actually drives results in AI search.<\/p>\n
Then, since most companies like to evaluate multiple options, we\u2019ll profile other agencies that are publishing real strategies and data around AI visibility.<\/p>\n
Best AI SEO Agencies<\/strong><\/h2>\nHere are the best AI SEO agencies to consider, starting with our own. For each, we\u2019ll explain their approach, what they specialize in, and how they address the factors above.<\/p>\n
1. Grow and Convert<\/strong><\/h3>\n\nGrow and Convert team on a company retreat in 2024<\/em><\/figcaption><\/figure>\n<\/div>\nGrow and Convert is our SEO and GEO-focused content marketing agency, and we\u2019ve spent over 10 years specializing in content strategies that drive leads and revenue for B2B companies, not just traffic. Unlike agencies that optimize for top of the funnel metrics, we focus on bottom of the funnel content that generates qualified leads and produces measurable ROI.<\/p>\n
We\u2019ve done this for years with traditional SEO and over the past year, we\u2019ve extended this approach to AI search. We developed our Prioritized GEO framework, built Traqer.ai to track AI visibility the right way, and published the research we referenced throughout this article, including our study of 400+ keywords that showed a 77% correlation between Google rankings and AI mentions.<\/p>\n
We work with companies at various stages, from startups looking to build their first scalable content strategy to growth-stage companies that are looking to expand their visibility in both traditional search and AI engines.<\/p>\n
Our approach is built around the four factors we outlined above, and we\u2019ve documented our entire process publicly through detailed case studies and research.<\/p>\n
Here\u2019s how we address each factor:<\/p>\n
1. Our Strategy Is Built on Exposing Your Brand to LLMs (By Showing up in Web Searches Those LLMs Conduct)<\/strong><\/h4>\nOur Prioritized GEO framework prioritizes getting exposure to LLMs first, (Tiers 1 and 2) and only then testing on site tactics (Tier 3) which are only meant to help LLMs better undrstand your content (less important).\u00a0<\/p>\n<\/figure>\nThe foundation of our pyramid is Tier 1 \u2013 Owned Content that Ranks on Google. This is based on the fact that SEO is the #1 way to influence LLM outputs. LLMs search the web to supplement their responses, a process known as grounding. They do this very often, in particular, for bottom of funnel or product related prompts, which are the only prompts that really matter for GEO, as we established above. And the absolute most efficient way to get exposure to LLMs via traditional SEO is to have content on your site that is aimed at ranking for SEO keywrods that are related to the topics you want AI visibility for.\u00a0<\/p>\n
Related to this is Tier 2 \u2013 Off-Site Mentions. This is getting exposed to LLMs via other<\/em> sites\u2019 content that is ranking on Google. We do this for clients through citation outreach, where we see what sites are ranking for the prompts you care about and reach out to them to try to get placement in their articles.\u00a0<\/p>\nOnly after those have been exhausted do we test on-site tactics (Tier 3).\u00a0<\/p>\n
This has resulted in great AI visibility for our clients like the following for a client in the innovation management software space:\u00a0<\/p>\n<\/figure>\nOr workflow management:\u00a0<\/p>\n<\/figure>\n2. We Prioritize Bottom-of-Funnel Content That Gets Recommended by AI<\/strong><\/h4>\nWe\u2019ve been focused on bottom-of-funnel content since 2018, when we published the Pain Point SEO framework. We argued that companies should focus first on keywords with high buying intent, then work their way up the funnel.\u00a0<\/p>\n
In our experience over 10 years of working with 100+ clients and tracking conversion rates across thousands of keywords, we\u2019ve seen bottom-of-funnel keywords convert 10x to 25x better than top of the funnel.<\/p>\n
In AI search, this strategy is even more important. Top-of-funnel queries don\u2019t drive any traffic because ChatGPT just answers them directly. Bottom-of-funnel queries are where LLMs actually recommend products and services.<\/p>\n
When someone asks ChatGPT for the best software in your category or alternatives to a competitor, your goal is to be one of the brands it names. Our content strategy is built around making that happen.<\/p>\n
3. We Use an Interview-Based, Human-Led Writing Process<\/strong><\/h4>\nWe don\u2019t produce articles by feeding topics into AI or having writers do Google research and regurgitate what\u2019s already ranking. Instead, our writers start by interviewing people inside your organization who have the expertise to speak on the topic and explain how your product is differentiated.<\/p>\n
We\u2019re not talking about grabbing a few quotes to throw into an article. We\u2019re talking about hour-long recorded interviews where we shape an entire article around the viewpoint and knowledge of an expert inside your company. This creates content that\u2019s original, specific, and worth citing. Here\u2019s a case study<\/a> showing how this even lets us produce detailed technical content without prior domain expertise.\u00a0<\/p>\nThis matters for AI visibility because LLMs recommend brands based on how clearly their content articulates who they serve, what pain points they solve, and how they\u2019re different. Generic content that sounds like everything else on the web doesn\u2019t get recommended.<\/p>\n
4. We Track AI Visibility with Traqer.ai<\/strong><\/h4>\nTraditional SEO tools can\u2019t tell you if you\u2019re being mentioned in ChatGPT or appearing in Google AI Overviews. And most AI visibility tools focus on prompts they randomly generate and hide the details in single visibility % numbers. This is not a proper AI search strategy, which is why we built our own tool, Traqer.ai<\/a>.<\/p>\nTraqer is based on topics, not prompts. Since none of us know what users are actually typing into ChatGPT, Traqer flips the script and gets you, the brand, to first decide what topics<\/em> matter to you and then it comes up with multiple prompts that get at that topic in different angles. <\/p>\nYou can then see how often your brand gets mentioned across a variety of prompts on that topic. If you\u2019re mentioned every time, you\u2019re likely to be mentioned when a real user asks about that topic. If you\u2019re hardly mentioned at all, you have work to do for visibility on that topic.\u00a0<\/p>\n
We also use Traqer to identify which domains are being cited most frequently for queries relevant to our clients\u2019 industries. This informs our citation outreach, so we\u2019re targeting the sites that AI tools are actually pulling from.<\/p>\n
Our Content Promotion Process<\/strong><\/h4>\nTo drive traffic to your articles as we wait for them to rank in organic search, we use a three-pronged promotion strategy:<\/p>\n
\n- Paid Ads (short-term traffic):<\/strong> We use paid ads<\/a> to promote content using cold audiences and lookalike audiences based on your existing customer list or website visitors. We test channels like Facebook, LinkedIn, and Google Ads based on where we\u2019re most likely to reach your audience.<\/li>\n
- Manual Link Building (long-term traffic):<\/strong> When certain pieces start ranking, we strategically build backlinks to boost them to page 1 or the top of page 1 in Google.<\/li>\n
- Citation Outreach (AI visibility):<\/strong> We track which sources AI tools are citing when answering queries relevant to your industry, then work to get your content mentioned by those same sources. This ensures that when AI tools answer questions in your space, they\u2019re more likely to cite content that mentions your brand.<\/li>\n<\/ul>\n
We do all of the above from our own budget, with no extra spend for our clients.<\/p>\n
Case Studies and Research<\/strong><\/h4>\nHere are some of the case studies and research we\u2019ve published that demonstrate our approach:<\/p>\n
If you\u2019re interested, you can learn more about our agency, pricing, and reach out about working with us here<\/a>.<\/p>\n2. Siege Media\u00a0<\/strong><\/h3>\n<\/figure>\nSiege Media is an SEO-focused content marketing agency founded in 2012 that has expanded into GEO and AEO services. They specialize in content creation, link building, and digital PR, with an emphasis on creating design-heavy, interactive content assets.<\/p>\n
They offer comprehensive services, including content strategy, SEO, GEO (Generative Engine Optimization), link building, digital PR, technical SEO, and graphic design. They are mostly known for creating unique data studies and interactive content like quizzes, maps, and calculators that earn backlinks and citations from authoritative sources.<\/p>\n
Just like our agency, their GEO methodology centers on creating owned assets. Their research found an 83% lift in traffic value when content includes unique data, and they report that companies publishing proprietary data gain 45% more AI citations than those using traditional content formats. They also have a proprietary tool, DataFlywheel, to automatically refresh existing content with new data and updated information on a quarterly basis.<\/p>\n
For AI visibility tracking, they use third-party tools like Profound and Knowatoa to monitor brand mentions across ChatGPT, Perplexity, and Google AI Overviews.<\/p>\n
They\u2019ve worked with companies including Zapier, Figma, Zendesk, Shutterstock, and Zillow.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n3. iPullRank<\/strong><\/h3>\n<\/figure>\niPullRank is a New York-based enterprise SEO agency known for its technical SEO services and a data-driven approach to search. They offer Generative Engine Optimization services through their proprietary framework called Relevance Engineering.<\/p>\n
They provide comprehensive services, including technical SEO, content strategy, audience research, digital PR, and GEO. Their work focuses on enterprise and mid-market clients with complex sites, particularly in finance, media, and e-commerce.<\/p>\n
Their GEO methodology is centered around information retrieval, content strategy, UX, and AI to optimize content for visibility across traditional and AI-powered search platforms. The framework focuses on understanding how LLMs retrieve and synthesize content, including concepts like query fan-out, passage retrieval, and vector embeddings. They\u2019ve published a comprehensive resource called The AI Search Manual that covers their entire approach to GEO, from strategy to measurement.<\/p>\n
iPullRank emphasizes structuring content so it can be retrieved and cited by AI systems, not just ranked in traditional search. They focus on semantic chunking, entity optimization, and creating content that LLMs can easily parse and include in generated responses.<\/p>\n
They\u2019ve worked with companies including LG, DocSend, and Citi and report delivering $2B+ in results across their client base.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n4. GrowSERP<\/strong><\/h3>\n<\/figure>\nGrowSERP is an organic growth marketing agency based in Canada that helps B2B and SaaS companies generate leads and revenue through editorial content, programmatic SEO, and product-led SEO strategies. The agency prioritizes bottom of the funnel keywords and topics and focuses on scaling traffic, authority and qualified leads. <\/p>\n
Their content production model relies on expert writers who specialize in specific industries rather than generalist writers who research a topic before writing.\u00a0<\/p>\n
On the AI visibility side, GrowSERP offers AI search optimization services and tracks client visibility across AI platforms using their own proprietary internal tools. They combine their traditional SEO capabilities in content writing, technical SEO and link building, and position themselves as a full-service organic growth partner for companies looking to show up in both traditional and AI-driven search.<\/p>\n
GrowSERP primarily works with B2B companies and SaaS platforms who want to scale their traffic and customer acquisition. <\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\n5. Spicy Margarita<\/strong><\/h3>\n<\/figure>\nSpicy Margarita is a UK-based SEO and content agency that works with B2B services and SaaS companies. They\u2019ve built specialist services in generative engine optimization alongside their core SEO offering.<\/p>\n
They offer SEO strategy, content production, digital PR, and GEO services. The agency is intentionally small, working with no more than 10 clients at a time, and positions itself as an extension of in-house marketing teams rather than a traditional agency.<\/p>\n
Like our agency, Spicy Margarita focuses on bottom-of-funnel strategies designed to drive revenue rather than traffic. Their GEO approach centers on making brands visible when buyers are actively researching solutions in LLMs like ChatGPT, Claude, and Gemini. They run AI SEO audits and build playbooks for getting brands cited in AI-generated answers.<\/p>\n
Founder Ben Goodey is active in the GEO space, sharing experiments and strategy breakdowns on LinkedIn and running How the F*ck, an SEO publication with case studies and interviews. The agency emphasizes ongoing experimentation in AI SEO as the field evolves.<\/p>\n
They\u2019ve worked with Series A and Series B tech startups, financial services companies, and other fast-growing B2B businesses.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n6. Omniscient Digital<\/strong><\/h3>\n<\/figure>\nOmniscient Digital is an organic growth agency founded in 2019 that helps B2B software companies turn SEO and content into growth channels. Their leadership team includes former growth leaders from HubSpot, Shopify, and Workato.<\/p>\n
They offer comprehensive services, including SEO strategy, content production, content optimization, technical SEO, programmatic SEO, link building, digital PR, and Generative Engine Optimization (GEO).\u00a0<\/p>\n
Their GEO approach focuses on making content that LLMs can retrieve, understand, and cite. They emphasize building authority signals through backlinks and PR placements and creating structured content that\u2019s easy for AI systems to parse, and positioning brands as trusted sources across third-party sites that LLMs reference.<\/p>\n
Omniscient publishes research on AI search trends, including studies on how SEO roles are changing with AI search and how retrieval-augmented generation (RAG) influences which content gets surfaced by LLMs.<\/p>\n
They\u2019ve worked with companies including Jasper, Loom, HotJar, Lokalise, and GatherContent.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n7. Omnius<\/strong><\/h3>\n<\/figure>\nOmnius is a Europe-based B2B SEO and LLMO agency that works exclusively with SaaS, fintech, and AI companies. Their approach treats GEO as an added layer to SEO rather than a separate discipline.\u00a0<\/p>\n
On the technical side, their services include AI crawler optimization, schema markup, llms.txt file creation, and reducing JavaScript to improve crawlability. On the content side, they focus on structuring content for citation, embedding what they call \u201ccitation triggers\u201d that prompt AI systems to treat information as authoritative. They also build authority across platforms that AI engines tend to favor, including Reddit, Quora, G2, and LinkedIn.<\/p>\n
They frequently publish research on GEO topics, including a GEO Industry Report and case studies on AI visibility experiments.\u00a0<\/p>\n
They\u2019ve worked with companies like AuthoredUp, TextCortex AI, Zencoder, and Anna Money.<\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\n8. Skale<\/strong><\/h3>\n<\/figure>\nSkale is a SaaS-focused organic growth agency that has expanded into GEO services alongside their core SEO, content, and link building offerings. They position themselves around revenue metrics like MRR, pipeline, and CAC payback rather than traffic and rankings alone.<\/p>\n
They focus on making content citable by AI platforms through structured formatting, entity-rich language, and what they describe as \u201cpassage-level optimization\u201d since LLMs pull from specific sections of content rather than evaluating entire pages.\u00a0<\/p>\n
The agency has published research analyzing citation drivers across AI platforms, including a study of six million LLM answer snapshots that identified factors like citation density and link breadth as predictors of AI visibility.<\/p>\n
Skale works primarily with B2B SaaS and fintech companies and has worked with companies like Maze, Rezi, Holded, Pitch, TravelPerk, and HubSpot.<\/p>\n
Visit their site<\/a> for more information.<\/p>\n9. First Page Sage<\/strong><\/h3>\n<\/figure>\nFirst Page Sage is a San Francisco-based SEO and thought leadership marketing agency that positions itself as an early mover in the GEO space.\u00a0<\/p>\n
Their methodology centers on what they call Thought Leadership SEO, which involves ghostwriting approximately 80 pieces of content per client over 12 months. They focus on ranking the content they produce in traditional search while also meeting the technical requirements for AI citation.\u00a0<\/p>\n
They position their clients as subject matter experts which they believe is what leads AI systems to recommend the brands they work with when users ask questions in their category. The agency combines content production with technical optimization, conversion funnel setup, and tracking. They also offer online reputation management and outreach to authoritative publications as part of their broader GEO service.<\/p>\n
First Page Sage works primarily with B2B companies in technology, healthcare, medtech, manufacturing, and professional services. Some of their notable clients include Salesforce, Logitech, Microsoft, Verisign, LinkedIn, and US Bank.<\/p>\n
Visit their site<\/a> for more information.\u00a0<\/p>\nWant to Work with Us or Learn How to Implement Our AI SEO Strategy?<\/strong><\/h2>\n\n- Conversion-Focused Content Marketing for SEO & GEO<\/strong>: You can learn more about working with us here<\/a>.<\/li>\n
- Our Content Marketing Course<\/strong>: Individuals looking to learn how to grow their SaaS business with content can join our private course, taught via case studies, here<\/a>. We include a lot of information and examples not found on this blog. Our course is also built into a community, so people ask questions, start discussions, and share their work in the lesson pages themselves, and we and other members give feedback. We also get on live Zoom calls about once a month and dissect members\u2019 actual content strategies and brainstorm ideas on how we\u2019d form content strategies for their businesses.<\/li>\n
- Join Our Content Marketing Team<\/strong>: Alternatively, if this style of B2B content marketing appeals to you, consider joining our content marketing team<\/a> as a writer or content strategist. We have awesome clients. We\u2019re a remote company. We pay well. And you won\u2019t have to stress about getting your own clients or spend a bunch of time doing outreach to get them.<\/li>\n<\/ul><\/div>\n\n","protected":false},"excerpt":{"rendered":"
Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an […]<\/p>\n","protected":false},"author":1,"featured_media":334573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,27037,12733],"dealstore":[],"offerexpiration":[],"class_list":["post-334572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-evaluate","tag-seo"],"yoast_head":"\n
9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=334572\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=334572\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T09:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/best-ai-seo-agencies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=334572#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=334572\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them)\",\"datePublished\":\"2025-12-08T09:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=334572\"},\"wordCount\":4932,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=334572#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/12\/best-ai-seo-agencies.jpg\",\"keywords\":[\"Agencies\",\"Evaluate\",\"SEO\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=334572#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=334572\",\"url\":\"https:\/\/fivemor.com\/?p=334572\",\"name\":\"9 Best AI SEO Agencies in 2025 (& How to Evaluate Them) - 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Conversion rates on this type of content are minimal compared to bottom of the funnel content where the reader is actively researching solutions.<\/p>\n
In our experience, bottom of the funnel keywords convert 10x to 25x better than top of the funnel. We\u2019ve documented this across multiple case studies, including our Geekbot case study<\/a>, where we showed the difference in conversion rates between content targeting different parts of the funnel:<\/p>\n So even in traditional SEO, we\u2019ve argued for years that companies should focus first on bottom of the funnel, pain-point-focused keywords, then work their way up. If an agency is still building content calendars filled with \u201cWhat is X\u201d and \u201cBeginner\u2019s Guide to Y\u201d posts, they\u2019re operating on an outdated playbook.<\/p>\n But now, in AI search, this becomes even more critical.<\/p>\n Top of the funnel content doesn\u2019t just have low conversion rates in AI search. It drives almost no traffic. When you ask ChatGPT, \u201cWhat is content marketing?\u201d, it just gives you the answer. No links. No sources. No reason for the user to click through to your site. Google is heading in the same direction with Google AI overviews, answering the query and occupying most of the top fold in the search results page.\u00a0<\/p>\n In contrast, for bottom of the funnel queries or prompts, LLMs do 2 things differently.\u00a0<\/p>\n A lot of agencies have started using AI to write content for clients because it allows them to produce more content at a faster pace and lower cost. But 100% AI-generated content is too generic to stand out, and if done at scale, it can also be impacted by Google\u2019s scaled content abuse policies.<\/p>\n LLMs are trained on what already exists online, and they\u2019re programmed to produce responses that match the patterns in their training data. They find the most likely word that goes after the word they just wrote, over and over again. The result is content that sounds articulate on first read but says the same thing as everything else, with no original argument, no unique perspective, and no reason for an LLM to recommend it.<\/p>\n We wrote about this back in 2016 and called it Mirage Content<\/a>. On the surface, it looks well-written. But when you actually dissect the arguments, it\u2019s just stating generic points in different ways. AI content is essentially Mirage Content 2.0, making it easier to produce undifferentiated content at scale.<\/p>\n If an agency uses AI to generate your articles, they\u2019re just regurgitating the average of what already exists. Generative engines have no incentive to recommend content that looks and sounds like everything else on the web.<\/p>\n The agencies doing this well use a human-led process. They interview subject matter experts inside your organization to understand your product, your differentiators, and your point of view. They create content that\u2019s original, specific to your company, and worth citing. This is the kind of content that gets recommended by LLMs.\u00a0<\/p>\n To be clear, we\u2019re not against using AI in the writing process. It can be useful for research, creating briefs, fleshing out sentences, and other parts of the workflow. But if you want to produce content that actually stands out, you need to spend a lot of time providing the prompts and details that are specific to your business. That specificity is what makes content worth recommending. The agencies that just feed a topic into ChatGPT and publish whatever comes out are producing content that looks and sounds like everything else on the web.<\/p>\n When we asked ChatGPT for the best SaaS marketing agencies, it knew we specialize in content strategies that drive demos and signups, not just traffic. It pulled that information directly from the content we\u2019ve published on our site.<\/p>\n If the content on your site has the same copy, benefits, and use cases as every competitor in your space, your SEO strategy will also be lost in the shuffle.<\/p>\n Traditional SEO tools can tell you where you rank on Google. They can show you traffic, impressions, and click-through rates, but they don\u2019t know you if you\u2019re being mentioned in ChatGPT, cited by Perplexity, or appearing in Google AI Overviews.<\/p>\n This is a real problem because these are different outcomes. You can rank on page one of Google and still not show up when someone asks ChatGPT for recommendations. You can appear in Perplexity but not in Google AI Overviews. Without a way to track this, you\u2019re blind to whether an agency\u2019s work is actually producing AI visibility.<\/p>\n Some agencies have started using AI visibility tools to track this. But there\u2019s a problem with how most of them use these tools.<\/p>\n A lot of AI visibility tools work by generating a list of prompts and telling you which ones you\u2019re \u201cranking\u201d for. But these prompts are often random and made up by the tool. You have no idea if anyone is actually typing them into ChatGPT, or if they\u2019re even relevant to your business.<\/p>\n For example, we\u2019ve seen many AI visibility tracking tools generate prompts that have nothing to do with what a company actually sells or the topics their customers care about. That\u2019s letting the tool lead the strategy instead of the other way around.<\/p>\n In contrast, a good AI SEO agency will decide which topic areas matter for your business first, then measure visibility for prompts related to those topics. They decide the prompts and topic, not some tool. You and the agency need to agree on what\u2019s important, and then track visibility against that. Otherwise, you\u2019re just looking at data on random AI generated prompts that your real customers may or may not ever be searching.<\/p>\n We start by identifying the bottom of the funnel topics that matter for each client, then track visibility across multiple prompts related to those topics in ChatGPT, Perplexity, and Google AI Overviews week over week. This lets us see what\u2019s actually working and adjust accordingly.<\/p>\n When evaluating agencies, ask them how they measure AI visibility. If they don\u2019t have a clear answer, or if they\u2019re just pointing to traditional SEO metrics, they\u2019re not set up to deliver on what they\u2019re promising.And if they\u2019re using a tool but can\u2019t explain how they decide which prompts to track, they\u2019re letting the tool lead them instead of leading the tool.<\/p>\n Now, let\u2019s walk through how our agency addresses each of these factors, including our AI visibility strategy, content and promotion processes, and the research we\u2019ve published on what actually drives results in AI search.<\/p>\n Then, since most companies like to evaluate multiple options, we\u2019ll profile other agencies that are publishing real strategies and data around AI visibility.<\/p>\n Here are the best AI SEO agencies to consider, starting with our own. For each, we\u2019ll explain their approach, what they specialize in, and how they address the factors above.<\/p>\n Grow and Convert is our SEO and GEO-focused content marketing agency, and we\u2019ve spent over 10 years specializing in content strategies that drive leads and revenue for B2B companies, not just traffic. Unlike agencies that optimize for top of the funnel metrics, we focus on bottom of the funnel content that generates qualified leads and produces measurable ROI.<\/p>\n We\u2019ve done this for years with traditional SEO and over the past year, we\u2019ve extended this approach to AI search. We developed our Prioritized GEO framework, built Traqer.ai to track AI visibility the right way, and published the research we referenced throughout this article, including our study of 400+ keywords that showed a 77% correlation between Google rankings and AI mentions.<\/p>\n We work with companies at various stages, from startups looking to build their first scalable content strategy to growth-stage companies that are looking to expand their visibility in both traditional search and AI engines.<\/p>\n Our approach is built around the four factors we outlined above, and we\u2019ve documented our entire process publicly through detailed case studies and research.<\/p>\n Here\u2019s how we address each factor:<\/p>\n Our Prioritized GEO framework prioritizes getting exposure to LLMs first, (Tiers 1 and 2) and only then testing on site tactics (Tier 3) which are only meant to help LLMs better undrstand your content (less important).\u00a0<\/p>\n The foundation of our pyramid is Tier 1 \u2013 Owned Content that Ranks on Google. This is based on the fact that SEO is the #1 way to influence LLM outputs. LLMs search the web to supplement their responses, a process known as grounding. They do this very often, in particular, for bottom of funnel or product related prompts, which are the only prompts that really matter for GEO, as we established above. And the absolute most efficient way to get exposure to LLMs via traditional SEO is to have content on your site that is aimed at ranking for SEO keywrods that are related to the topics you want AI visibility for.\u00a0<\/p>\n Related to this is Tier 2 \u2013 Off-Site Mentions. This is getting exposed to LLMs via other<\/em> sites\u2019 content that is ranking on Google. We do this for clients through citation outreach, where we see what sites are ranking for the prompts you care about and reach out to them to try to get placement in their articles.\u00a0<\/p>\n Only after those have been exhausted do we test on-site tactics (Tier 3).\u00a0<\/p>\n This has resulted in great AI visibility for our clients like the following for a client in the innovation management software space:\u00a0<\/p>\n Or workflow management:\u00a0<\/p>\n We\u2019ve been focused on bottom-of-funnel content since 2018, when we published the Pain Point SEO framework. We argued that companies should focus first on keywords with high buying intent, then work their way up the funnel.\u00a0<\/p>\n In our experience over 10 years of working with 100+ clients and tracking conversion rates across thousands of keywords, we\u2019ve seen bottom-of-funnel keywords convert 10x to 25x better than top of the funnel.<\/p>\n In AI search, this strategy is even more important. Top-of-funnel queries don\u2019t drive any traffic because ChatGPT just answers them directly. Bottom-of-funnel queries are where LLMs actually recommend products and services.<\/p>\n When someone asks ChatGPT for the best software in your category or alternatives to a competitor, your goal is to be one of the brands it names. Our content strategy is built around making that happen.<\/p>\n We don\u2019t produce articles by feeding topics into AI or having writers do Google research and regurgitate what\u2019s already ranking. Instead, our writers start by interviewing people inside your organization who have the expertise to speak on the topic and explain how your product is differentiated.<\/p>\n We\u2019re not talking about grabbing a few quotes to throw into an article. We\u2019re talking about hour-long recorded interviews where we shape an entire article around the viewpoint and knowledge of an expert inside your company. This creates content that\u2019s original, specific, and worth citing. Here\u2019s a case study<\/a> showing how this even lets us produce detailed technical content without prior domain expertise.\u00a0<\/p>\n This matters for AI visibility because LLMs recommend brands based on how clearly their content articulates who they serve, what pain points they solve, and how they\u2019re different. Generic content that sounds like everything else on the web doesn\u2019t get recommended.<\/p>\n Traditional SEO tools can\u2019t tell you if you\u2019re being mentioned in ChatGPT or appearing in Google AI Overviews. And most AI visibility tools focus on prompts they randomly generate and hide the details in single visibility % numbers. This is not a proper AI search strategy, which is why we built our own tool, Traqer.ai<\/a>.<\/p>\n Traqer is based on topics, not prompts. Since none of us know what users are actually typing into ChatGPT, Traqer flips the script and gets you, the brand, to first decide what topics<\/em> matter to you and then it comes up with multiple prompts that get at that topic in different angles. <\/p>\n You can then see how often your brand gets mentioned across a variety of prompts on that topic. If you\u2019re mentioned every time, you\u2019re likely to be mentioned when a real user asks about that topic. If you\u2019re hardly mentioned at all, you have work to do for visibility on that topic.\u00a0<\/p>\n We also use Traqer to identify which domains are being cited most frequently for queries relevant to our clients\u2019 industries. This informs our citation outreach, so we\u2019re targeting the sites that AI tools are actually pulling from.<\/p>\n To drive traffic to your articles as we wait for them to rank in organic search, we use a three-pronged promotion strategy:<\/p>\n We do all of the above from our own budget, with no extra spend for our clients.<\/p>\n Here are some of the case studies and research we\u2019ve published that demonstrate our approach:<\/p>\n If you\u2019re interested, you can learn more about our agency, pricing, and reach out about working with us here<\/a>.<\/p>\n Siege Media is an SEO-focused content marketing agency founded in 2012 that has expanded into GEO and AEO services. They specialize in content creation, link building, and digital PR, with an emphasis on creating design-heavy, interactive content assets.<\/p>\n They offer comprehensive services, including content strategy, SEO, GEO (Generative Engine Optimization), link building, digital PR, technical SEO, and graphic design. They are mostly known for creating unique data studies and interactive content like quizzes, maps, and calculators that earn backlinks and citations from authoritative sources.<\/p>\n Just like our agency, their GEO methodology centers on creating owned assets. Their research found an 83% lift in traffic value when content includes unique data, and they report that companies publishing proprietary data gain 45% more AI citations than those using traditional content formats. They also have a proprietary tool, DataFlywheel, to automatically refresh existing content with new data and updated information on a quarterly basis.<\/p>\n For AI visibility tracking, they use third-party tools like Profound and Knowatoa to monitor brand mentions across ChatGPT, Perplexity, and Google AI Overviews.<\/p>\n They\u2019ve worked with companies including Zapier, Figma, Zendesk, Shutterstock, and Zillow.<\/p>\n Visit their site<\/a> for more information.<\/p>\n iPullRank is a New York-based enterprise SEO agency known for its technical SEO services and a data-driven approach to search. They offer Generative Engine Optimization services through their proprietary framework called Relevance Engineering.<\/p>\n They provide comprehensive services, including technical SEO, content strategy, audience research, digital PR, and GEO. Their work focuses on enterprise and mid-market clients with complex sites, particularly in finance, media, and e-commerce.<\/p>\n Their GEO methodology is centered around information retrieval, content strategy, UX, and AI to optimize content for visibility across traditional and AI-powered search platforms. The framework focuses on understanding how LLMs retrieve and synthesize content, including concepts like query fan-out, passage retrieval, and vector embeddings. They\u2019ve published a comprehensive resource called The AI Search Manual that covers their entire approach to GEO, from strategy to measurement.<\/p>\n iPullRank emphasizes structuring content so it can be retrieved and cited by AI systems, not just ranked in traditional search. They focus on semantic chunking, entity optimization, and creating content that LLMs can easily parse and include in generated responses.<\/p>\n They\u2019ve worked with companies including LG, DocSend, and Citi and report delivering $2B+ in results across their client base.<\/p>\n Visit their site<\/a> for more information.<\/p>\n GrowSERP is an organic growth marketing agency based in Canada that helps B2B and SaaS companies generate leads and revenue through editorial content, programmatic SEO, and product-led SEO strategies. The agency prioritizes bottom of the funnel keywords and topics and focuses on scaling traffic, authority and qualified leads. <\/p>\n Their content production model relies on expert writers who specialize in specific industries rather than generalist writers who research a topic before writing.\u00a0<\/p>\n On the AI visibility side, GrowSERP offers AI search optimization services and tracks client visibility across AI platforms using their own proprietary internal tools. They combine their traditional SEO capabilities in content writing, technical SEO and link building, and position themselves as a full-service organic growth partner for companies looking to show up in both traditional and AI-driven search.<\/p>\n GrowSERP primarily works with B2B companies and SaaS platforms who want to scale their traffic and customer acquisition. <\/p>\n Visit their site<\/a> for more information.\u00a0<\/p>\n Spicy Margarita is a UK-based SEO and content agency that works with B2B services and SaaS companies. They\u2019ve built specialist services in generative engine optimization alongside their core SEO offering.<\/p>\n They offer SEO strategy, content production, digital PR, and GEO services. The agency is intentionally small, working with no more than 10 clients at a time, and positions itself as an extension of in-house marketing teams rather than a traditional agency.<\/p>\n Like our agency, Spicy Margarita focuses on bottom-of-funnel strategies designed to drive revenue rather than traffic. Their GEO approach centers on making brands visible when buyers are actively researching solutions in LLMs like ChatGPT, Claude, and Gemini. They run AI SEO audits and build playbooks for getting brands cited in AI-generated answers.<\/p>\n Founder Ben Goodey is active in the GEO space, sharing experiments and strategy breakdowns on LinkedIn and running How the F*ck, an SEO publication with case studies and interviews. The agency emphasizes ongoing experimentation in AI SEO as the field evolves.<\/p>\n They\u2019ve worked with Series A and Series B tech startups, financial services companies, and other fast-growing B2B businesses.<\/p>\n Visit their site<\/a> for more information.<\/p>\n Omniscient Digital is an organic growth agency founded in 2019 that helps B2B software companies turn SEO and content into growth channels. Their leadership team includes former growth leaders from HubSpot, Shopify, and Workato.<\/p>\n They offer comprehensive services, including SEO strategy, content production, content optimization, technical SEO, programmatic SEO, link building, digital PR, and Generative Engine Optimization (GEO).\u00a0<\/p>\n Their GEO approach focuses on making content that LLMs can retrieve, understand, and cite. They emphasize building authority signals through backlinks and PR placements and creating structured content that\u2019s easy for AI systems to parse, and positioning brands as trusted sources across third-party sites that LLMs reference.<\/p>\n Omniscient publishes research on AI search trends, including studies on how SEO roles are changing with AI search and how retrieval-augmented generation (RAG) influences which content gets surfaced by LLMs.<\/p>\n They\u2019ve worked with companies including Jasper, Loom, HotJar, Lokalise, and GatherContent.<\/p>\n Visit their site<\/a> for more information.<\/p>\n Omnius is a Europe-based B2B SEO and LLMO agency that works exclusively with SaaS, fintech, and AI companies. Their approach treats GEO as an added layer to SEO rather than a separate discipline.\u00a0<\/p>\n On the technical side, their services include AI crawler optimization, schema markup, llms.txt file creation, and reducing JavaScript to improve crawlability. On the content side, they focus on structuring content for citation, embedding what they call \u201ccitation triggers\u201d that prompt AI systems to treat information as authoritative. They also build authority across platforms that AI engines tend to favor, including Reddit, Quora, G2, and LinkedIn.<\/p>\n They frequently publish research on GEO topics, including a GEO Industry Report and case studies on AI visibility experiments.\u00a0<\/p>\n They\u2019ve worked with companies like AuthoredUp, TextCortex AI, Zencoder, and Anna Money.<\/p>\n Visit their site<\/a> for more information.\u00a0<\/p>\n Skale is a SaaS-focused organic growth agency that has expanded into GEO services alongside their core SEO, content, and link building offerings. They position themselves around revenue metrics like MRR, pipeline, and CAC payback rather than traffic and rankings alone.<\/p>\n They focus on making content citable by AI platforms through structured formatting, entity-rich language, and what they describe as \u201cpassage-level optimization\u201d since LLMs pull from specific sections of content rather than evaluating entire pages.\u00a0<\/p>\n The agency has published research analyzing citation drivers across AI platforms, including a study of six million LLM answer snapshots that identified factors like citation density and link breadth as predictors of AI visibility.<\/p>\n Skale works primarily with B2B SaaS and fintech companies and has worked with companies like Maze, Rezi, Holded, Pitch, TravelPerk, and HubSpot.<\/p>\n Visit their site<\/a> for more information.<\/p>\n First Page Sage is a San Francisco-based SEO and thought leadership marketing agency that positions itself as an early mover in the GEO space.\u00a0<\/p>\n Their methodology centers on what they call Thought Leadership SEO, which involves ghostwriting approximately 80 pieces of content per client over 12 months. They focus on ranking the content they produce in traditional search while also meeting the technical requirements for AI citation.\u00a0<\/p>\n They position their clients as subject matter experts which they believe is what leads AI systems to recommend the brands they work with when users ask questions in their category. The agency combines content production with technical optimization, conversion funnel setup, and tracking. They also offer online reputation management and outreach to authoritative publications as part of their broader GEO service.<\/p>\n First Page Sage works primarily with B2B companies in technology, healthcare, medtech, manufacturing, and professional services. Some of their notable clients include Salesforce, Logitech, Microsoft, Verisign, LinkedIn, and US Bank.<\/p>\n Visit their site<\/a> for more information.\u00a0<\/p>\n Starting in mid-2025, we noticed a sharp interest in marketing departments more interested in AI SEO than traditional SEO. At the same time, our clients also started asking about how they should be thinking about visibility in AI search like ChatGPT, Perplexity, Google AI mode, etc.. Personally, for Grow & Convert, we started noticing an […]<\/p>\n","protected":false},"author":1,"featured_media":334573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,27037,12733],"dealstore":[],"offerexpiration":[],"class_list":["post-334572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-evaluate","tag-seo"],"yoast_head":"\n<\/figure>\n<\/figure>\n\n
<\/figure>\nFactor 3: Is their content writing process expert-led or AI-led?<\/strong><\/h3>\n
Factor 4: How do they measure AI visibility?<\/strong><\/h3>\n
Best AI SEO Agencies<\/strong><\/h2>\n
1. Grow and Convert<\/strong><\/h3>\n
1. Our Strategy Is Built on Exposing Your Brand to LLMs (By Showing up in Web Searches Those LLMs Conduct)<\/strong><\/h4>\n
<\/figure>\n<\/figure>\n<\/figure>\n2. We Prioritize Bottom-of-Funnel Content That Gets Recommended by AI<\/strong><\/h4>\n
3. We Use an Interview-Based, Human-Led Writing Process<\/strong><\/h4>\n
4. We Track AI Visibility with Traqer.ai<\/strong><\/h4>\n
Our Content Promotion Process<\/strong><\/h4>\n
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Case Studies and Research<\/strong><\/h4>\n
2. Siege Media\u00a0<\/strong><\/h3>\n
<\/figure>\n3. iPullRank<\/strong><\/h3>\n
<\/figure>\n4. GrowSERP<\/strong><\/h3>\n
<\/figure>\n5. Spicy Margarita<\/strong><\/h3>\n
<\/figure>\n6. Omniscient Digital<\/strong><\/h3>\n
<\/figure>\n7. Omnius<\/strong><\/h3>\n
<\/figure>\n8. Skale<\/strong><\/h3>\n
<\/figure>\n9. First Page Sage<\/strong><\/h3>\n
<\/figure>\nWant to Work with Us or Learn How to Implement Our AI SEO Strategy?<\/strong><\/h2>\n
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