{"id":333049,"date":"2025-12-07T11:14:35","date_gmt":"2025-12-07T11:14:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/why-you-should-continue-b2b-marketing-during-the-holidays\/"},"modified":"2025-12-07T11:14:35","modified_gmt":"2025-12-07T11:14:35","slug":"why-you-should-continue-b2b-marketing-during-the-holidays","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=333049","title":{"rendered":"Why You Should Continue B2B Marketing During The Holidays"},"content":{"rendered":"


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If your brand is like a lot of others out there, you might slow down your B2B marketing during the holidays. You\u2019ve probably had conversations that include phrases like:\u00a0<\/p>\n

\u201cThe marketing team needs a break.\u201d<\/p>\n

\u201cThis is our slow season.\u201d<\/p>\n

\u201cNo one is in the office anyway.\u201d<\/p>\n

All of those arguments make a certain amount of sense, but they might be causing you to miss out on opportunities.\u00a0<\/p>\n

It turns out that the holidays are a prime time to market to business buyers, especially on social media.\u00a0<\/p>\n

Professionals Engage More With LinkedIn Over the Holidays<\/h2>\n

LinkedIn has reported that ad engagement during the month of December increases by around 18%<\/a>. During the same time period lead gen form submission went up 22%<\/a>. So rather than disengaging during the holidays, it looks like professionals are actually more engaged. Importantly, those high engagement rates stay high through the second week of January.<\/p>\n

The question is, why?\u00a0<\/p>\n

Our best guess is that people have a lot more downtime during the holidays. Rather than putting out fires at work or writing expense reports, they\u2019re sitting in front of the fire and writing New Year\u2019s Resolutions. With more leisure, they may spend more time on social media and have more mental bandwidth to engage with what they see.\u00a0<\/p>\n

The end of the year is also when many people are thinking about their budgets for this year and the next. If a department risks having their budget decreased because they didn\u2019t spend it all this year, they may be looking for ways to spend money in December.\u00a0<\/p>\n

Even if they don\u2019t make a purchase right now, many professionals are thinking forward to their goals for the new year. So the holidays are a great time to share tools, strategy, and products that will help set them up for success.<\/p>\n

B2B Holiday Email Marketing is Another Story<\/h2>\n

Since many people are out of the office over the holidays, they\u2019re likely to check their email less. That\u2019s true for both personal and professional emails. There\u2019s usually a lull in email engagement<\/a> in the days before and after major holidays including Thanksgiving, Christmas and New Year\u2019s Day. So avoid sending emails for a day or two on either end of each holiday.\u00a0<\/p>\n

As you plan your late-November through early-December emails, skip the generic holiday messaging and make a truly valuable offer instead. You can tie it to end of year budgets, new year planning, or holiday generosity. Just don\u2019t send a warm and fuzzy email without real business substance.<\/p>\n

How to Use B2B Marketing During The Holidays<\/h2>\n

If handled thoughtfully, B2B marketing during the holidays can offer positive return on investment<\/a>.\u00a0<\/p>\n