At Leap Event Technology, our incredible talent behind the scenes is our company\u2019s superpower. Today, we\u2019re thrilled to shine a spotlight on Ariana Singh, a key member of our marketing team. Ariana brings her marketing expertise and passion to ensure Leap reaches the right people at the right time when they\u2019re searching online for event technology solutions. Join us as we dive into her career journey since starting as an intern and discover what makes her an invaluable part of the Leap family!<\/em><\/p>\n
Our Interview with Ariana<\/strong><\/h2>\n
From intern to full-time employee, Ariana shared with us what she loves about Leap and why she\u2019s passionate about her work with search engine optimization (SEO).<\/p>\n
How did you first get connected with Leap? What drew you to want to work here?<\/strong><\/p>\n
It all started when I was looking for an internship role during my last year of university. Funny enough, I saw a job posting on Zip Recruiter for an SEO intern on Leap\u2019s marketing team, and that was right up my alley. I already knew I loved SEO from the college courses I was taking, and my degree was in marketing. After taking a deep dive on the company website, I quickly knew that this was an environment I wanted to be in. The company is filled with live event enthusiasts who appreciate the work they do. I had a really good feeling that I would fit right in, considering I love live events!<\/p>\n
Side note: I ended up taking a 13-hour SEO LinkedIn learning course specifically for this interview because I needed to land this!<\/p>\n
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Tell us about what your experience was like working at Leap as an intern. Do you have advice you\u2019d like to share for future interns?<\/strong><\/p>\n
As an intern, I learned a lot really fast, in the best way possible. I had a lot of knowledge on SEO and marketing, but never executed it. I really appreciated that Leap allowed me to be hands-on in the work I was doing \u2013 even as an intern \u2013 because it made everything click for me. I was able to put the skills I learned into action and see how it impacted a business.<\/p>\n
My advice for future interns is not to be afraid to make mistakes. Those mistakes will help refine you and make for great (and funny) lessons in the future.<\/p>\n
What are your primary responsibilities in your current role as SEO Analyst?<\/strong><\/p>\n
Simply put, my role is to make sure that the people who are looking for what we offer can easily find us online (and find us first). I ensure that Leap\u2019s websites are optimized for search engines so that Google, Bing, etc. can easily crawl, index, and rank our websites in search results. After all, every SEO\u2019s dream is to be ranked #1 in search results!<\/p>\n
To ensure Leap\u2019s websites rank on the first page for anyone searching for event solutions, I\u2019m responsible for the strategy and implementation of numerous components, including keyword research, logical site structure, blog content creation, and monthly analyses. The strategies used each week are the same, but because the search landscape is always changing, it\u2019s important for me to keep up with it.<\/p>\n
What\u2019s a project you\u2019ve worked on at Leap that you\u2019re particularly proud of?<\/strong><\/p>\n
I would say it would be the review campaigns I\u2019ve launched for Leap. Like I just mentioned, I love seeing a project through from start to finish, and this one in particular ended with a positively radiant collection of reviews from users who adore Leap. It truly makes us happy seeing our clients happy, and I\u2019m glad that I was able to get those testimonials out there for anyone else to see that we can help with their events!<\/p>\n
Seeing that you got to work onsite at an event with Leap in 2024, what was that like? What did you learn from the experience?<\/strong><\/p>\n
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